11. June 2010 by John Schinnerer.

From Science Daily…

‘New Software to Measure Emotional Reactions to Web

ScienceDaily (June 9, 2010) — While most people have intuitive reactions to Web sites, a group of Canadian scientists is developing software that can actually measure those emotions and more.Aude Dufresne, a professor at the University of Montreal Department Of Communications, led a team of researchers that are designing a new software to evaluate the biological responses of Internet users.Simply put, the new software measures everything in Web users from body heat to eye movements to facial expressions and analyzes how they relate to online activities.

The technology is now being tested at the newly opened Bell User Experience Centre, which is located at the telecom giant’s Nun’s Island campus. Bell will use the University of Montreal technology to investigate how people react to Web sites. Such studies will provide companies with facts on how they can improve online experiences.

“With e-commerce and the multiplication of retail Web sites, it has become crucial for companies to consider the emotions of Web users,” says Professor Dufresne. “Our software is the first designed to measure emotions at conscious and preconscious levels, which will give companies a better sense of the likes and dislikes of Web users.”‘

For full article, click here.

Between the fMRI, neuromarketing and emotional measurement software, we have to be more mindful about our media consumption.

Cheers,

John Schinnerer, Ph.D.

Real Emotions for Real Men

Guide To Self, Inc.

Posted in Visual Attention, Emotion recognition software, Danville CA, National speakers, Brain plasticity, Visual perception, Neuromarketing, Real Men Real Emotion, Men's feelings, Emotion and technology, Awareness, Innovative brand research, Emotional IQ, Dr. John Schinnerer, Measuring emotions, Unique marketing research, Customer Engagement, Men's emotions, Subconscious mind, Emotional mind, Business & psych | Print | No Comments »

10. June 2010 by John Schinnerer.

If you’ve been following my blog, Shrunken Mind, you’re aware of the vast power of the unconscious mind - that part of the mind which I refer to as the ‘back office’ of the mind. In the ‘back office’, activites take place that are automatic, uncontrolled and outside of your conscious awareness. Despite this, the workings of the unconscious mind have a profound effect on the consious mind and on your behavior. In science, we’ve been working on figuring this out over the past 20 years with the help of fMRIs and MRIs.

There are a few areas of expertise that continually seem to be at the cutting edge of this area of expertise - sales and marketing. Up until recently this has only been of some concern to me, as I stay on the bleeding edge of the area and can afford some awareness and protection to myself, my family and my clients.

However, a new study came out this week which caused me great concern. Check out the snippet from the article from New Scientist and see if you agree.

‘Unconscious purchasing urges revealed by brain scans

 15:56 09 June 2010 by Ewen Callaway   You spend more time window shopping than you may realise. Whether someone intends to buy a product or not can be predicted from their brain activity – even when they are not consciously pondering their choices.The ability to predict from brain scans alone what a person intends to buy, while leaving the potential buyer none the wiser, could bring much-needed rigour to efforts to meld marketing and neuroscience, says Brian Knutson, a neuroscientist at Stanford University in California who was not involved in the research.Neuromarketing, as this field is known, has been employed by drug firms, Hollywood studios and even the Campbell Soup Company to sell their wares, despite little published proof of its effectiveness.

Rather than soup, John-Dylan Haynes at the Bernstein Center for Computational Neuroscience in Berlin, Germany, attempted to predict which cars people might unconsciously favour. To do so, he and colleague Anita Tusche used functional MRI to scan the brains of two groups of male volunteers, aged 24 to 32, while they were presented with images of a variety of cars.One group was asked to rate their impressions of the vehicles, while the second performed a distracting visual task while cars were presented in the background. Each volunteer was then shown three cars and asked which they would prefer to buy.

First impressions

The researchers found that when volunteers first viewed the car that they would subsequently “buy”, specific patterns of brain activity could be seen in the brain’s medial prefrontal and insula cortices – areas that are all associated with preferences and emotion.These patterns of activity reflected the volunteers’ subsequent purchasing choice nearly three-quarters of the time, whether or not the subjects had given their undivided attention to the images of the cars when they were first shown them.Previous studies have shown similar patterns of activity when we make explicit purchasing choices. What this new study suggests is that these brain regions size up products even when we are not consciously making purchasing decisions. The brain appears to be imparting automatic or possibly even unconscious value onto products, as soon as you’re exposed to them, says Haynes.

Secret desires

While Knutson acknowledges that the volunteers’ choices might have been different if they had been making a real decision about which car to buy, he reckons the study may still be of use to neuromarketers – specifically as a subjective way of determining whether a consumer might buy a product or not, without having to be explicitly asked.’

For the full article, click here.

In the past, I’ve been involved in some neuromarketing and emotion studies with large health care providers and consumer goods manufacturers. At the time, it was fascinating, compelling and educational. The more I get to know about it, the more concerned I become. TV commercials, billboards, radio spots and magazine ads already have sufficient influence over our minds to make me highly uncomfortable. My unease is only reinforced by the piles of studies showing how Madison Avenue is influencing the ‘back office’ of our minds.

To protect yourself and your families, my best suggestion is pause the TV during commercials and skip over them if you have TIVO (or the equivalent. Even if you have TIVO, studies have shown the brain recognizes roughly 30% of the content of TV ads even when you are skipping through the commercials at high speed!

If you don’t, at least mute the radio or TV during commercials. From what we know in science, the brain is malleable like a lump of clay. And these commercials leave tracks in the brain like running a finger tip through wet clay. The more you are exposed, the deeper the groove becomes in the clay (your brain) and the more influence they have over you. Don’t let your children mindlessly watch tv commercials.

Your brain is impressionable. Guard it. Be mindful.

All the best,

John Schinnerer, Ph.D.

Teaching Real Men Real Emotions

Guide To Self, Inc.

Award-winning author

Award-winning blogger

Keynote speaker

Posted in Visual Attention, Unsconscious mind, Subliminal messages, Danville CA, Brain plasticity, Visual perception, Neuromarketing, Real Men Real Emotion, Well-being, San Francisco Bay Area, National speakers, Awareness, Innovative brand research, Emotional IQ, Dr. John Schinnerer, Measuring emotions, Chief Marketing Officer, Brand Equity, Mindfulness, Organizational psychology, Subconscious mind, Consciousness, Business & psych | Print | No Comments »

22. May 2010 by John Schinnerer.

Check out this fantastic article at Wired on Pecha Kucha - a new form of presenting using only 20 power point slides while showing each slide for 20 seconds. It’s a great blend of slam poetry and corporate presentations. Slims them down, spices them up, cuts to the heart of the matter and allows for discussion by the audience.

Check out the sample presentation at the end about emotionally intelligent signage. Great novel topic. Empathy in signage.

http://www.wired.com/techbiz/media/magazine/15-09/st_pechakucha

Have a fantastic, wonderful, strengths-filled weekend!

John Schinnerer, Ph.D.

Positive Psychology Coach

Author of the award-winning book Guide To Self:The Beginner’s Guide To Managing Emotion & Thought

Guide To Self, Inc.

913 San Ramon Valley Blvd. #280

Danville CA 94526

GuideToSelf.com - Web site

DrJohnBlog.GuideToSelf.com - Award-winning Blog (recently named #1 positive psychology blog by PostRank and Top 100 blog by Daily Reviewer!)

@johnschin - Twitter 

Posted in Emotion & productivity, Corporate Culture, Danville CA, Emotion & learning, National speakers, Employee engagement, Executive coach, Well-being, San Francisco Bay Area, Optimal Human Functioning, Visual perception, Emotion and technology, Organizational psychology, Guide to Self, Dr. John Schinnerer, Managing stress, Business & psych, Emotional IQ, Organizational change initiatives, Emotional management, Emotional mind, Customer Engagement, Nervousness, Positive Psychology | Print | No Comments »

17. February 2010 by John Schinnerer.

Peak performers like Olympic athletes sense information differently.

New study at Colorado State University, finds that, to experts, people with over 10,000 hours of training in a particular area, the world looks like it is in super slow motion when performing at their peak.

http://www.today.colostate.edu/story.aspx?id=3190

Cheers,

John Schinnerer, Ph.D.

Posted in Visual perception, Visual Attention, Optimal Human Functioning, Emotion & Athletics, Alamo CA, Psychology and technology, San Ramon CA, Dr. John Schinnerer, Positive Psychology, Guide To Self Beginners Guide To Managing Emotion, Subconscious mind, Danville CA, Sports Psychology | Print | No Comments »

14. December 2009 by John Schinnerer.

‘ScienceDaily (Dec. 11, 2009) — A new study may explain why the England soccer team keeps losing in penalty shootouts — and could help the team address the problem in time for the World Cup 2010. Research by the University of Exeter shows for the first time the effect of anxiety on a footballer’s eye movements while taking a penalty.

The study shows that when penalty takers are anxious they are more likely to look at and focus on the centrally positioned goalkeeper. Due to the tight coordination between gaze control and motor control, shots also tend to centralize, making them easier to save. The research is now published in the December 2009 edition of the Journal of Sport and Exercise Psychology.

The researchers attribute this change in eye movements and focus to anxiety. Author Greg Wood of the University of Exeter’s School of Sport and Health Sciences said: ‘During a highly stressful situation, we are more likely to be distracted by any threatening stimuli and focus on them, rather than the task in hand. Therefore, in a stressful penalty shootout, a footballer’s attention is likely to be directed towards the goalkeeper as opposed to the optimal scoring zones (just inside the post). This disrupts the aiming of the shot and increases the likelihood of subsequently hitting the shot towards the goalkeeper, making it easier to save.’

Remind your players to breathe deeply in order to relax and dial down the pressure after the referee has blown the whistle to proceed with their shot from the mark.

Have an enjoyable Saturday night!

John Schinnerer, Ph.D.

Guide To Self, Inc.

Positive Psychology Coaching

www.GuideToSelf.com

Author of ‘Guide To Self: The Beginner’s Guide To Managing Emotion and Thought’<–>

Posted in Positive expectations, Emotion & productivity, Danville CA, Emotion & learning, Mindfulness, Awareness, San Ramon CA, Visual Attention, Penalty Kick Success, Emotion & Athletics, Soccer psychology, Optimal Human Functioning, Brain plasticity, Visual perception, Men's emotions, Managing Anxiety, Staying calm, Social anxiety disorder, Anxiety, Dr. John Schinnerer, Positive Psychology, Managing stress, Nervousness, Social phobia, Emotional mind, Emotional management, Guide To Self Beginners Guide To Managing Emotion, Psychology & soccer, Tips to help anxiety, Sports Psychology | Print | No Comments »