10. November 2010 by John Schinnerer.

There is a battle going on in your mind. There are two factions in your mind. Sometimes these two get along and sometimes they are in conflict. At times, the two cooperate. At times, they act in direct opposition to one another.

The two factions are your rational, thinking mind and your automatic, emotional, subconscious mind. Here is the latest study to examine the differences between the two sides…

ScienceDaily (Nov. 8, 2010) — Expert typists are able to zoom across the keyboard without ever thinking about which fingers are pressing the keys. New research from Vanderbilt University reveals that this skill is managed by an autopilot, one that is able to catch errors that can fool our conscious brain.

The research was published in the Oct. 29 issue of Science.

“We all know we do some things on autopilot, from walking to doing familiar tasks like making coffee and, in this study, typing. What we don’t know as scientists is how people are able to control their autopilots,” Gordon Logan, Centennial Professor of Psychology and lead author of the new research, said. “The remarkable thing we found is that these processes are disassociated. The hands know when the hands make an error, even when the mind does not.”

For  a free PDF copy of the award-winning book Guide To Self: The Beginner’s Guide to  Managing Emotion and Thought, visit http://www.GuideToSelf.com and enter your name and email address. This book outlines the latest proven tools for optimal human functioning - tools to manage your negative emotions (anger, anxiety, sadness and stress) and turn up the volume on your positive emotions (gratitude, curiosity, awe, love,  joy, pride, hope, happiness and passion). It also helps you become more aware of your automatic mind and the shortcuts it takes without your consent.

To determine the relationship between the autopilot and the conscious brain, or pilot, and the role of each in detecting errors, Logan and co-author Matthew Crump designed a series of experiments to break the normal connection between what we see on the screen and what our fingers feel as they type.

In the first experiment, Logan and Crump had skilled typists type in words that appeared on the screen and then report whether or not they had made any errors. Using a computer program they created, the researchers either randomly inserted errors that the user had not made or corrected errors the user had made. They also timed the typists’ typing speed, looking for the slowdown that is known to occur when one hits the wrong key. They then asked the typists to evaluate their overall performance.

The researchers found the typists generally took the blame for the errors the program had inserted and took the credit for mistakes the computer had corrected. They were fooled by the program. However, their fingers, as managed by the autopilot, were not — the typists slowed down when they actually made an error, as expected, and did not slow down when a false error appeared on the screen.

In two additional experiments, the researchers set out to probe awareness more deeply. In the second experiment, they had the typists immediately judge their performance after typing each word. In the third, they told typists that the computer might insert or correct errors and again asked them to report on their performance.

The typists still took credit for corrected errors and blame for false errors in the second experiment, and still slowed down after real errors but not after false ones. In the third experiment, the typists were fairly accurate in detecting when the computer inserted an error, but still tended to take credit for corrections the computer had made. As with the other two experiments, the typists slowed down after real but not after false errors.

The research is the first to offer evidence of the different and separate roles of conscious and unconscious processing in detecting errors.

“This suggests that error detection can occur on a voluntary and involuntary basis,” Crump, a postdoctoral fellow in psychology, said. “An important feature of our research is to show that people can compensate for their mistakes even when they are not aware of their errors. And, we have developed a new research tool that allows us to separately investigate the role of awareness in error detection, and the role of more automatic processes involved in error detection. The tool will also allow a better understanding of how these different processes work together.”

The research was supported with funding from the National Science Foundation.

1. Gordon D. Logan, and Matthew J. C. Crump. Cognitive Illusions of Authorship Reveal Hierarchical Error Detection in Skilled Typists. Science, 29 October 2010: Vol. 330. no. 6004, pp. 683 - 686 DOI: 10.1126/science.1190483

To life, love and laughter,

John Schinnerer Ph.D.

Founder Guide to Self, Inc.

http://www.GuideToSelf.com

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30. June 2010 by John Schinnerer.

I was working with a male client yesterday who struggles with issues of self-worth, loneliness and anxiety despite the fact that he is a tremendously gifted young man. He is highly intelligent, kind and caring guy.

In the course of our talking, I had a hunch that reading him part of an article I wrote a few years ago might be helpful. So I asked him if I could read it to him.

The words hit him smack in the heart like a car bomb detonating in the middle of a town square. His eyes teared up. A look of recognition crossed his face. A barrier had fallen. Something had resonated with him deeply. ‘That’s it, that’s it!’ he said. ‘It has to do with my self-worth!’

Because it was such a powerful experience for both of us, I recorded the top 10 core beliefs for a happy and successful life and added it to my top secret video blog at

http://drjohnsblog.wordpress.com/core_beliefs/.

At that site, you can hear me read the top 10 core beliefs for a life of happiness and success. These are beliefs that (I believe) you must get intimately acquainted with to improve your chances at a successful and contented life. These are helpful for anger management as well. Most of us have negative, destructive tapes playing continuously in our heads (‘I’m not good enough’, ‘I’m lazy’, ‘I can’t do it’ and so on). These old tapes must be reprogrammed with positive, supportive, encouraging tapes to help you become more resilient and active.

The Top 10 Core Beliefs read something like this…

Core Beliefs That Work Towards Well-being

1. You are incredibly important and matter tremendously to the rest of us.

2. You are not alone. You are surrounded by others who care.

3. There is no failure, only delayed success.

4. Lessons are repeated until learned.

5. Learning never ends.

6. The present is a better place to live than the past or the future.

7. You can handle it.

For all 10 core beliefs, visit the my top secret new blog at drjohnsblog.wordpress.com.

My thought was to share these new, supportive beliefs with anyone who is interested. If they resonate with you, simply play them a few times a day in the background while you work. Repetition is key to reprogramming old tapes.

Hopefully, they resonate with you as much as they did for me and my client yesterday.

Live happy,

John Schinnerer, Ph.D.

New blog: http://drjohnsblog.wordpress.com

Site: http://www.GuideToSelf.com

PS If you’d like a  FREE copy of my book on how to quiet the voices in your head, turn down the volume on negative emotions and turn up the volume on positive emotions, click here for instant access!

Posted in Danville CA, Overcoming failure, Curiosity, Hope, Subliminal messages, Optimal Human Functioning, Men's feelings, De-escalating anger, Well-being, Resiliency, Men's emotions, Happiness, Guide to Self, Life coach, Dr. John Schinnerer, Guide To Self Beginners Guide To Managing Emotion, Depression, Subconscious mind, Anger Management, Emotional management, Positive Psychology | Print | No Comments »

10. June 2010 by John Schinnerer.

If you’ve been following my blog, Shrunken Mind, you’re aware of the vast power of the unconscious mind - that part of the mind which I refer to as the ‘back office’ of the mind. In the ‘back office’, activites take place that are automatic, uncontrolled and outside of your conscious awareness. Despite this, the workings of the unconscious mind have a profound effect on the consious mind and on your behavior. In science, we’ve been working on figuring this out over the past 20 years with the help of fMRIs and MRIs.

There are a few areas of expertise that continually seem to be at the cutting edge of this area of expertise - sales and marketing. Up until recently this has only been of some concern to me, as I stay on the bleeding edge of the area and can afford some awareness and protection to myself, my family and my clients.

However, a new study came out this week which caused me great concern. Check out the snippet from the article from New Scientist and see if you agree.

‘Unconscious purchasing urges revealed by brain scans

 15:56 09 June 2010 by Ewen Callaway   You spend more time window shopping than you may realise. Whether someone intends to buy a product or not can be predicted from their brain activity – even when they are not consciously pondering their choices.The ability to predict from brain scans alone what a person intends to buy, while leaving the potential buyer none the wiser, could bring much-needed rigour to efforts to meld marketing and neuroscience, says Brian Knutson, a neuroscientist at Stanford University in California who was not involved in the research.Neuromarketing, as this field is known, has been employed by drug firms, Hollywood studios and even the Campbell Soup Company to sell their wares, despite little published proof of its effectiveness.

Rather than soup, John-Dylan Haynes at the Bernstein Center for Computational Neuroscience in Berlin, Germany, attempted to predict which cars people might unconsciously favour. To do so, he and colleague Anita Tusche used functional MRI to scan the brains of two groups of male volunteers, aged 24 to 32, while they were presented with images of a variety of cars.One group was asked to rate their impressions of the vehicles, while the second performed a distracting visual task while cars were presented in the background. Each volunteer was then shown three cars and asked which they would prefer to buy.

First impressions

The researchers found that when volunteers first viewed the car that they would subsequently “buy”, specific patterns of brain activity could be seen in the brain’s medial prefrontal and insula cortices – areas that are all associated with preferences and emotion.These patterns of activity reflected the volunteers’ subsequent purchasing choice nearly three-quarters of the time, whether or not the subjects had given their undivided attention to the images of the cars when they were first shown them.Previous studies have shown similar patterns of activity when we make explicit purchasing choices. What this new study suggests is that these brain regions size up products even when we are not consciously making purchasing decisions. The brain appears to be imparting automatic or possibly even unconscious value onto products, as soon as you’re exposed to them, says Haynes.

Secret desires

While Knutson acknowledges that the volunteers’ choices might have been different if they had been making a real decision about which car to buy, he reckons the study may still be of use to neuromarketers – specifically as a subjective way of determining whether a consumer might buy a product or not, without having to be explicitly asked.’

For the full article, click here.

In the past, I’ve been involved in some neuromarketing and emotion studies with large health care providers and consumer goods manufacturers. At the time, it was fascinating, compelling and educational. The more I get to know about it, the more concerned I become. TV commercials, billboards, radio spots and magazine ads already have sufficient influence over our minds to make me highly uncomfortable. My unease is only reinforced by the piles of studies showing how Madison Avenue is influencing the ‘back office’ of our minds.

To protect yourself and your families, my best suggestion is pause the TV during commercials and skip over them if you have TIVO (or the equivalent. Even if you have TIVO, studies have shown the brain recognizes roughly 30% of the content of TV ads even when you are skipping through the commercials at high speed!

If you don’t, at least mute the radio or TV during commercials. From what we know in science, the brain is malleable like a lump of clay. And these commercials leave tracks in the brain like running a finger tip through wet clay. The more you are exposed, the deeper the groove becomes in the clay (your brain) and the more influence they have over you. Don’t let your children mindlessly watch tv commercials.

Your brain is impressionable. Guard it. Be mindful.

All the best,

John Schinnerer, Ph.D.

Teaching Real Men Real Emotions

Guide To Self, Inc.

Award-winning author

Award-winning blogger

Keynote speaker

Posted in Visual Attention, Unsconscious mind, Subliminal messages, Danville CA, Brain plasticity, Visual perception, Neuromarketing, Real Men Real Emotion, Well-being, San Francisco Bay Area, National speakers, Awareness, Innovative brand research, Emotional IQ, Dr. John Schinnerer, Measuring emotions, Chief Marketing Officer, Brand Equity, Mindfulness, Organizational psychology, Subconscious mind, Consciousness, Business & psych | Print | No Comments »

20. October 2009 by John Schinnerer.

ScienceDaily (Oct. 19, 2009) — Most of us won’t respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we’re more likely to book a weekend at a spa. 

“Imagine you are sitting in a bathtub, listening to calm music with gentle candlelight. Add lavender aroma. Then as you flip through a magazine, you come across an advertisement from an amusement park, promising you an exciting place full of adventurous offerings. How appealing would you find the prospect of visiting this amusement park?” write authors Hakkyun Kim (University of Concordia, Canada), Kiwan Park (Seoul National University, Korea), and Norbert Schwarz (University of Michigan). 

The authors found that people evaluate vacation products with adventurous appeals more favorably when they feel excited rather than peaceful, and vice versa. They found that processing advertising claims depends much on the consistency between the message and the consumer’s mood. 

The authors explain that people who see an advertisement that promises an exciting vacation ask themselves, “Would this vacation really make me feel that way?” They are more likely to think a vacation will really be exciting when they currently feel excited rather than peaceful. In other words, incidental emotions influence the perceived likelihood that the product will deliver on its emotional promises: When the current emotions match the promises of the product, people infer that it may really make them feel that way; but when the current emotions mismatch the promises, the discrepancy between their current feelings and the promises suggests that the product may fail to deliver what it promises. 

The researchers’ results suggest that marketers can facilitate the impression that products will deliver on their promises by displaying them in contexts in which consumers’ pre-existing feelings are likely to match the product’s claims. “Exciting sports events are a better arena for advertising exciting vacations than for advertising serene vacations, not only because an exciting vacation may match the audience’s general preferences, but also because an exciting vacation will match the audience’s current feelings,” the authors conclude.

For full article, please click here.

I suppose this makes accurate emotional measurement all the more important. Check out the work I’ve been doing with Resonance Strategies. Great work for marketing, branding, and change initiatives for those who aren’t too fearful. In the consulting work I’ve done, I’ve foudn that dealing with emotions in a business climate sends most business people running for the hills. It’s not rational, it’s emotional! Despite their fears, emotion is still a larger part of the human mind that reason (roughly 90-10%) and dominates most decision-making.

The next step will be matching internal branding campaigns to employee emotions to ensure greater employee productivity. Do I hear individualized internal branding calling? What about individualized external branding and advertising to match ads to consumer emotions and moods?

Savor the day!

John Schinnerer, Ph.D.

Posted in National speakers, Organizational psychology, Emotional mind, Danville CA, Emotion & productivity, Executive coach, Subliminal messages, Employee engagement, Rational mind, Customer Engagement, Guide to Self, Dr. John Schinnerer, Measuring emotions, Innovative brand research, Unique marketing research, Brand Equity, Chief Marketing Officer, Positive Psychology | Print | No Comments »

20. October 2009 by John Schinnerer.

From ScienceDaily (Oct. 20, 2009) — Overweight women’s self-esteem plummets when they view photographs of models of any size, according to a new study in Journal of Consumer Research. And underweight women’s esteem increases, regardless of models’ size.

Authors Dirk Smeesters (Erasmus University, the Netherlands), Thomas Mussweiler (University of Cologne, Germany), and Naomi Mandel (Arizona State University) researched the ways individuals with different body mass indexes (BMIs) felt when they were exposed to thin or heavy media models.

“Our research confirms earlier research that found that normal body mass index (BMI) females’ self-esteem can shift upwards or downwards depending on the model they are exposed to,” the authors write. “Normal BMI females (with BMIs between 18.5 and 25) have higher levels of self-esteem when exposed to moderately thin models (because they feel similar to these models) and extremely heavy models (because they feel dissimilar to these models). However, they have lower levels of self-esteem when exposed to moderately heavy models (because they feel similar) and extremely thin models (because they feel dissimilar).”

This research provides important new insights into how media exposure affects the self-esteem of overweight and underweight women. “Underweight women’s self-esteem always increases, regardless of the model they look at,” the authors explain. “On the other hand, overweight women’s self-esteem always decreases, regardless of the model they look at.” Perhaps surprisingly, overweight and underweight women showed comparable levels of self-esteem when they weren’t looking at models.

Advertisements also affected participants’ eating behavior and intentions to diet and exercise. For example, overweight participants ate fewer cookies and had higher intentions to diet and exercise when exposed to heavy models than when exposed to thin models.

Turn off the TV. Smile. Hang out with friends.

Have a happy day!

John Schinnerer, Ph.D.

Guide To Self, Inc.

Positive psychology coach

Posted in Emotion & learning, Awareness, Emotional management, Danville CA, Emotion & productivity, Executive coach, Subliminal messages, Depression, Happiness, Dr. John Schinnerer, Managing stress, Life coach, Guide to Self, Unique marketing research, Innovative brand research, Positive Psychology | Print | No Comments »