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Archive for the Innovative brand research Category

Shrunken Mind with Dr. John Schinnerer #1 positive psychology blog on web

http://www.postrank.com/topic/Positive%20Psychology

Accourding to PostRank, which tracks engagement on website pages and blogs, Shrunken Mind with Dr. John Schinnerer is the top positive psychology blog in the blogosphere! Thank you for your interest and ongoing support.

 For those interested in booking Dr. John for speaking engagements or corporate training, call now at 925-944-3440.

Have a fantastic week!

The Urgent Need to Get Positive Psychology In the Workplace

This is an excerpt from a talk I gave last year at a Leadership Summit of 1500 executives and managers. It is critical to begin taking steps to incorporate positive psychology into the workplace to ensure the optimal functioning of your workforce. Parts of the positive psychology puzzle include resiliency, high ratio of positive to negative emotions, realistic optimism, positive communications, the mindful use of emotions so they work for you instead of against you and much more.

Think about it!

John Schinnerer, Ph.D.

Book John Now at (925) 944-3440

Positive Psychology: The New Science of Happiness, Online Continuing Education Course offered by Zur Institute for Psychologists, MFTs, SWs, Nurses and Counselors

Cool news! I was just included in a continuing education series on positive psychology with Dr. Jonathan Haidt, Dr. John Drimmer, Dr. James Pawelski, Dr. Dacher Keltner, and Dr. Judy Saltzberg. I’m flattered and honored. This is a series of radio interviews done by Dr. David Van Nuys, professor emeritus from Sonoma State University. Here is the description…

GENERAL COURSE DESCRIPTION

Mental health professionals have traditionally devoted themselves to the treatment of unhappiness in all its many forms. We’ve been good at developing models of psychopathology but we also need to have a clear model of the healthy human psyche. In his 1998 APA presidential address, Martin P. Seligman, an eminent University of Pennsylvania psychology professor, announced that he was founding a new science of “positive psychology.” According to Seligman, psychology had too long focused on the negative side of human nature and it was time to rigorously study the positive. Of course, humanistic psychologists (e.g., Maslow, Rogers, Tillich, Frankel, Bugental, and others) had done pioneering work along these same lines at least 40 years earlier. However, Seligman was calling for a more rigorous, empirical approach than he felt had previously existed. He was able to jump start the field with a $100,000 prize from the John Templeton Foundation for the best research project in this new area by a young researcher. Positive Psychology. At this point, there have already been more than 64,000 research studies on Positive Psychology. This foundational work has important implications for psychotherapists of every stripe.

This course consists of eight interviews with Positive Psychology luminaries conducted by David Van Nuys, Ph.D. Each interview will add to your understanding of the field and its clinical implications. 5 of the 8 interviews are also accompanied with full transcripts of the interview. The first interview features Dr. James Pawelski, who heads up the first positive psychology graduate program in the country, housed at the University of Pennsylvania, under the guidance of Dr. Seligman. The second interview is with Dr. Judy Saltzberg, who is a graduate of that program and now an instructor in it and focuses on clinical applications. The third interview, with Dr. John Drimmer, explores how one psychologist shifted his work to become a practitioner of positive psychology. The fourth interview with psychologist, Dr. Sylvia Boorstein, focuses on mindfulness and compassion as key components of happiness. The fifth interview is with Dr. Jonathan Haidt, psychology professor, TED.com presenter, and a key figure in the Positive Psychology movement. The sixth interview, with Dr. Cathy Greenberg, hones in on positive psychology and happiness, particularly as they apply to women’s issues. The seventh interview is with Cal Berkeley professor, Dr. Dacher Keltner, and focuses on his research on happiness and health. Finally, Dr. John Schinnerer is one of a growing number of psychologists who prefer to practice under the rubric of “coaching,” and he describes how he made that transition.

Educational Objectives:

* This course will teach psychotherapists to Apply insights of positive psychology to their work.
* Critique the research findings/claims of positive psychology.
* Define relevant terms, e.g., positive psychology, happiness, resilience, mindfulness, and so on.
* Cite relevant research literature to justify applying positive psychology principles to their practice.
* Construct their own approach to implementing principles of positive psychology to their practice.

Course Syllabus:

* Discovering Positive Psychology
o History of Positive Psychology
o Philosophical underpinnings of Positive Psychology
o Developing the first Positive Psychology graduate program
* Clinical Applications of Positive Psychology
o Integrating CBT with Positive Psychology
o Case examples of Positive Psychology therapy
o Therapeutic exercise drawn from Positive Psychology
* From 60 Minutes Producer to Positive Psychologist
o The three pillars of positive psychology
o Commonalities between documentary film making and practice of positive psychology
o Taking clients beyond symptom relief to optimal fulfillment
* Buddhist Happiness
o Mindfulness meditation as a therapeutic intervention
o The long-term benefits of clients developing warm relationships
o Developing compassion as a component of mental health
* The Happiness Hypothesis
o Interplay of cognition and emotion in Positive Psychology
o Exploration of “Wisdom Traditions” hits and misses
o Why meditation is easier than medication
* What Happy Women Know
o The disconnect between worldly success and happiness
o Combating happiness trap of perfectionism
o Dealing with female revenge fantasies
* Happiness, Kindness and Health
o Emotional intelligence and happiness
o Role of vagus nervous system and oxytocin in trust
o Health and longevity correlates of happiness
o Evidence from Darwin supporting that we are wired for happiness
* Positive Psychology Coaching and Psychotherapy
o Importance of developing “inward looking” in clients
o Interplay of positive and negative emotions
o Mastering the negative emotions of the “lizard brain”

For more information on the series, check out the Zur Institute at http://www.zurinstitute.com/positivepsychologycourse.html.

If you are interested in contacting Dr. John Schinnerer for keynote speaking engagements, visit the website for contact info at http://www.guidetoself.com.

Keep on smiling!

John Schinnerer, Ph.D.

Guide To Self, Inc.

San Francisco Bay Area

National speaker

Positive Psychology and Optimal Human Functioning - A Complementary Telecourse 11/18/09 at 6 pm PST

 Guide To Self with Dr. John Schinnerer
Optimal Human Functioning Via Positive Psychology
925-575-0258
John@GuideToSelf.com


Dear Friends:

I have been invited to conduct a training class at a speaking platform like no other and wanted to invite you to listen. The class is complimentary and you can listen to as many classes as you wish from the comfort of your home and convenience of your telephone or computer.

The class I am offering a complementary training course, Positive Psychology: The Science of Optimal Human Functioning, on November 18th, 2009 at 6 pm PST.
To find out more, please go to: http://www.globalteleclass.com
 

At this platform you will be trained, motivated and inspired by some of the most respected speakers in the Health, Personal Development and Sales & Marketing Industries.


For the month of November, scheduled speakers include:

Health Department: Steven Frank, Jennifer Hough, Dr. Elizabeth Lombardo, Elaine Petrone, Eric Rolf, Nancy Desjardins, Dr. John Schinnerer, and Jimmy Moore


Sales & Marketing Department: Beatty Carmichael, Angela Treat Lyon, Heather Picken, Jerry Ellefson, Rik Schnabel, Ed Dacey, and Mary Beth Lozano


Personal Development Department: Joan Marie Whelan, Dr. Rick Brinkman, Satyen Raja, Leslie Householder, Dr. Gloria Burgess, Ken Foster & Amazon John Easterling, Debbie Friedman, Stephanie Frank, Nanette Geiger, Katana Abbott, Philip Tirone, Deborah Skye King, Michelle Rigg, Wes Hopper, and Steve Keough.


Remember, these classes are being offered at no cost to you and you can listen from the comfort of your home and convenience of your telephone or computer.

Please take advantage of this offer and register today!

http://www.globalteleclass.com

To your success,

John Schinnerer, Ph.D.
Positive Psychology Coach
Guide To Self, Inc.
913 San Ramon Valley Blvd. #280
Danville, CA 94526
(925) 575-0258

 

Dr. John Schinnerer is in private practice coaching individuals to their optimal human functioning using the science of positive psychology. He is President of Guide To Self (http://www.guidetoself.com), a company that focuses on executive coaching, emotional management skills and mindful living.  He holds a doctorate from U.C. Berkeley in psychology. Dr. Schinnerer hosted Guide To Self Radio, a prime time radio show on positive psychology and emotional management. Dr. Schinnerer started in the private sector as President of Infinet Assessment (http://www.infinetassessment.com), a psychological testing company to help firms select the best applicants. Dr. Schinnerer is the award-winning author of Guide To Self: The Beginner’s Guide To Managing Emotion and Thought and numerous articles. His book may be found at Amazon.com, Target.com and BarnesAndNoble.com.

Emotions in Advertisement Must Match Emotions in Consumer to Sell Vacations Most Efficiently

ScienceDaily (Oct. 19, 2009) — Most of us won’t respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we’re more likely to book a weekend at a spa. 

“Imagine you are sitting in a bathtub, listening to calm music with gentle candlelight. Add lavender aroma. Then as you flip through a magazine, you come across an advertisement from an amusement park, promising you an exciting place full of adventurous offerings. How appealing would you find the prospect of visiting this amusement park?” write authors Hakkyun Kim (University of Concordia, Canada), Kiwan Park (Seoul National University, Korea), and Norbert Schwarz (University of Michigan). 

The authors found that people evaluate vacation products with adventurous appeals more favorably when they feel excited rather than peaceful, and vice versa. They found that processing advertising claims depends much on the consistency between the message and the consumer’s mood. 

The authors explain that people who see an advertisement that promises an exciting vacation ask themselves, “Would this vacation really make me feel that way?” They are more likely to think a vacation will really be exciting when they currently feel excited rather than peaceful. In other words, incidental emotions influence the perceived likelihood that the product will deliver on its emotional promises: When the current emotions match the promises of the product, people infer that it may really make them feel that way; but when the current emotions mismatch the promises, the discrepancy between their current feelings and the promises suggests that the product may fail to deliver what it promises. 

The researchers’ results suggest that marketers can facilitate the impression that products will deliver on their promises by displaying them in contexts in which consumers’ pre-existing feelings are likely to match the product’s claims. “Exciting sports events are a better arena for advertising exciting vacations than for advertising serene vacations, not only because an exciting vacation may match the audience’s general preferences, but also because an exciting vacation will match the audience’s current feelings,” the authors conclude.

For full article, please click here.

I suppose this makes accurate emotional measurement all the more important. Check out the work I’ve been doing with Resonance Strategies. Great work for marketing, branding, and change initiatives for those who aren’t too fearful. In the consulting work I’ve done, I’ve foudn that dealing with emotions in a business climate sends most business people running for the hills. It’s not rational, it’s emotional! Despite their fears, emotion is still a larger part of the human mind that reason (roughly 90-10%) and dominates most decision-making.

The next step will be matching internal branding campaigns to employee emotions to ensure greater employee productivity. Do I hear individualized internal branding calling? What about individualized external branding and advertising to match ads to consumer emotions and moods?

Savor the day!

John Schinnerer, Ph.D.