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Archive for the Executive coach Category

Which Is Your Most Important Sense - Sight, Smell, Taste, Touch, Hearing?

Amazing new research is coming out showing the fundamental importance of your sense of touch. It is the first sense available to you as a baby. A variety of positive and negative emotions can be understood through brief one second touches to the forearm, even when you cannot see the person touching you.

It may be that touch sends more information than gestures, body language or facial expressions. Touch varies widely in its expression - a hug, a gentle touch on the shoulder, a scratch on the face, a hip check, a high five, a punch to the bicep, a desperate clutch to the forearm. All of these are expressions of touch filled with social and emotional meaning for the person whom receives the touch.

While I follow the latest research on emotion and psychology, I was surprised and delighted to see a study on touch appear in the latest issue of Sports Illustrated (The Metaphysical Significance, Staggering Ubiquity and Sheer Joy of High Fives by Chris Ballard). The study which looked at the effects of touch on performance in the NBA is entitled Tactile Communication, Cooperation and Performance: An Ethological Study of the NBA and comes out of the greatest university in the world - U.C. Berkeley (okay, I’m biased!). Lead researchers of the project are Michael Kraus and Dacher Keltner.

The researchers observed nearly 300 NBA players (across all 30 teams) over a period of 2 months. They catalogued and recorded every touch between players during games. The touches were classified in one of 12 areas including categories such as high fives, head slaps, and jumping shoulder bumps. The results were nothing short of awe-inspiring. The more touches between teammates, the more wins the team had.

The teams that touch the most? The Los Angeles Lakers and the Boston Celtics. Both of these teams surpassed the 60 win mark last season. And both teams averaged more than 100 seconds of touching during games. The results held even when the lofty expectations are taken into account for these elite teams.

The teams that touch the least? The Sacramento Kings and the Charlotte Bobcats. They averaged a measly 16.5 seconds and earned only 52 wins last season combined.

How about individual players? Does the power of touch hold at an individual level?

The ’touchiest’ players (i.e., most high fives, chest bumps, head slaps) are also among the NBA’s elite players including Kevin Garnett of the Celtics, Chris Bosh of the Toronto Raptors, Kobe Bryant of the Lakers, and Dirk Nowitzki of the Dallas Mavericks. Garnett averages 15.7 seconds of touching per game which is over two times as much as the entire Sacramento Kings entire team.

Apparently, it’s the leaders of the team that initiate most of the touching in the form of hugs, low fives, fist bumps and more.

Why is there such a powerful effect for the sense of touch?

We know that massages from loved ones not only reduce pain, they also reduce depressive symptoms. Students who are given a compassionate pat on the shoulder are 200% more likely to volunteer for an in class assignment. When your doctor offers a sympathetic touch, it makes you feel as if he has spent twice as much time with you during the visit.

How can one sense be related to such varied and significant events as wins in the NBA, reduction in depression, perception of time, reduction in pain, and promotion of altruistic behavior?

The primary theory is that touch activates the autonomic nervous system which has two branches - the sympathetic nervous system (SNS) and the parasympathetic nervous system (PNS).  One helpful metaphor to understand these two is the idea of a car in which the accelerator is like the sympathetic nervous system and the brakes are akin to the parasympathetic nervous system. Positive touches (e.g., kind, compassionate, tender, gentle, sympathetic, etc.) seem to activate the PNS, or the body’s brakes, which helps the body to relax, to experience positive emotions. Negative touches (e.g., a punch, a pinch, scratch or a bite) seems to activate the SNS, or the body’s gas pedal, which prepares the body for the fight or flight response.

In many of us, the SNS is chronically active as if the gas pedal is being pushed continuously. Due to the fast pace of society, the financial demands, the pressure of balancing work, home and personal health, many get into a cycle of chronic low level stress. In this case, the PNS, the relaxation response, is rarely, if ever, activated.

In sports psychology, it is known that the zone, where optimal human functioning occurs, requires a balance between stress and relaxation. In other words, there needs to be a balance between the functioning of the SNS and the PNS. Touch seems to be one way to activate the PNS thereby balancing the pressure of performing in the moment with the relaxation response, allowing athletes to perform at their peak.

Hope you enjoyed this one! I sure enjoyed writing it!

All the best,

John Schinnerer Ph.D.

Guide To Self, Inc.

Positive Psychology Coach

How to Transform Your Outlook from Pessimistic to Realistically Optimistic - Positive Psychology


I received an email today from a highly qualified individual who works with adolescents. She asked how I changed my own temperament from pessimistic to optimistic.

 

Here is her email…

 

Hi John - Hope I am not a nuisance. I would like to follow up to the email I sent last night with some thoughts I had overnight. Since you don’t know me at all(!) and you may be uncomfortable responding, I thought I would share just to let you know I do have some credentials for doing what I do - I have a Masters in Counseling/Sport Psych, certifications in hypnotherapy/neuro-linguistic psych/life coach, and a Gallup University Strengths Performance certification. I have been a NCAA Tennis coach as well. I’ve been working with young adults and professionals on tour for fifteen years.

 

More importantly - I am wondering how you transformed your outlook from black to white…I read that it was a conscious decision, attitude is a choice, however many individuals (mainly kids) are not strong enough to do this movement from bleak to bright (of course so they say… however are very resilient so the corollary should apply! may be excuse too as it takes hard work). What did you do daily to see and feel the glass half full?

 

Thanks for your attention and consideration of responding. Think positive as you never know when something like this could lead to a speaking engagement across country!

 

Best

 

Jeanne

 

And here is my response…

 

Dear Jeanne:

 

No nuisance at all. A pleasure.

 

The primary ways that I have altered my own temperament overlaps with the exercises that I share with others …Forgiveness a la Fred Luskin, Gratitude a la Robert Emmons, Mindfulness a la Jon Kabat-Zinn, Curiosity a la Todd Kashdan, Resiliency via Bonnie Bernard at WestEd, self-compassion via Duke University,  identifying strengths, values, purpose and meaning (Chris Peterson, Martin Seligman, William Damon), and then a large amount of time spent on awareness of and tools to manage emotions – both mitigating ‘negative’ emotions and fostering ‘positive’ emotions. The biggest help, I believe, came from the notion of radical acceptance of emotions and thoughts that comes with the practice of mindfulness.

 

This combined approach has been immensely helpful to numerous clients, in particular adolescent males.  Most of the men I see come in with complaints of depression, anger, irritability, anxiety and/or lack of purpose. I’m continually amazed at the results that clients achieve after learning and applying these tools. 

 

To keep younger folks engaged in the process, I often insert rewarding breaks such as short clips of stand up comics (laughter open us up to new learning), BMX trick riding videos (facilitates awe), and so on. I also reveal a lot of my past to clients to a) normalize their current situation and b) make the dynamic more of a two-way relationship. I believe it is difficult and unnatural to ask an adolescent male to come into an office and spill their stories to a stranger.  To improve upon the traditional therapeutic model, I often tell young men that they don’t even need to speak in the first session if they so choose. The simple act of giving them the choice and the power over how much to divulge and how quickly empowers them and makes them feel comfortable.  And we know that  roughly ½ of positive emotions have a prerequisite of feeling safe and comfortable before one has a chance of experiencing them.

 

I think Positive Psychology is necessary but insufficient to get many to a happier, more meaningful place in the sense that negative emotions are ‘stronger’ than positive ones. So the best bang for the buck in terms of increasing life satisfaction comes from teaching others to turn down the volume on the major negative emotions (anger, fear, sadness). This idea was well laid out in a recent paper by Todd Kashdan.

 

However, it’s also useful and necessary to teach people to identify and foster positive emotions as we are oftentimes unaware of many of them and they pass us by quickly. We know the positive emotions are fragile and fleeting so we need to train ourselves to be mindful of opportunities for the cultivation of positive emotions.

 

And of course, there are the more common sense interventions as well – proper diet, adequate exercise, hanging out with supportive, nonjudgmental people and appropriate assertiveness (to nip festering irritation before it escalates to anger or rage).

 

I hope that is helpful.

 

Feel free to email back!

 

All the best,

 

John

 

 

John Schinnerer, Ph.D.

Positive Psychology Coach

Author of the award-winning book Guide To Self:

The Beginner’s Guide To Managing Emotion & Thought

Guide To Self, Inc.

913 San Ramon Valley Blvd. #280

Danville CA 94526

(925) 575-0258

GuideToSelf.com - Web site

DrJohnBlog.GuideToSelf.com - Award-winning Blog

@johnschin - Twitter

 

 

 

What’s Coming Next With Well-Being Per Daniel Kahneman

The Well-Being Explosion and What’s Next

Nobel Prize-winning psychologist Daniel Kahneman states that increasing interest in life satisfaction and well-being is reaching critical mass throughout the world now that economists are involved with measuring Gross Domestic Happiness (GDH) and other key metrics. In a clip from Gallup’s series, “Next Steps: Transforming Americans’ Health and Well-Being,” Kahneman looks at why the study of emotions is likely to be the future of well-being research.

 

 http://www.gallup.com/video/123914/Well-Being-Explosion-Whats-Next.aspx

 

It’s a fantastic, uplifting feeling to know that the rest of the world might be beginning to realize the importance of the work on which I’ve been spending the past 15 years of my life. Ever since 1995, I’ve been studying, practicing and teaching the best scientifically-proven methods to alleviate destructive emotions (e.g., fear, anger, sadness) and cultivate more constructive emotions (e.g., awe, pride, love, contentment, curiosity, and more). I’ve written award winning book (Guide To Self: The Beginner’s Guide To Managing Emotion and Thought), spoken to tens of thousands of people and done a daily prime time radio show. It is so rewarding to think that some folks might be understanding the power, importance and ubiquity of emotions.

 

I’ll check in with you soon!

 

All the best,

John

John Schinnerer, Ph.D.

Positive Psychology Coach

Guide To Self, Inc.

http://www.guidetoself.com 

Happiness, Greater Well-being Related to Less Chit Chat & More Deeper Conversations

Press release from Association of Psychological Science…

Talking Your Way to Happiness: Well-being Is Related to Having Less Small Talk and More Substantive Conversations

Is a happy life filled with trivial chatter or reflective and profound conversations? Psychological scientists Matthias R. Mehl, Shannon E. Holleran, and C. Shelby Clark from the University of Arizona, along with Simine Vazire of Washington University in St. Louis investigated whether happy and unhappy people differ in the types of conversations they tend to engage in. Volunteers wore an unobtrusive recording device called the Electronically Activated Recorder (EAR) over four days. This device periodically records snippets of sounds as participants go about their lives. For this experiment, the EAR sampled 30 seconds of sounds every 12.5 minutes yielding a total of more than 20,000 recordings. Researchers then listened to the recordings and identified the conversations as trivial small talk or substantive discussions. In addition, the volunteers completed personality and well-being assessments.

As reported in Psychological Science, a journal of the Association for Psychological Science, analysis of the recordings revealed some very interesting findings. Greater well-being was related to spending less time alone and more time talking to others: The happiest participants spent 25% less time alone and 70% more time talking than the unhappiest participants. In addition to the difference in the amount of social interactions happy and unhappy people had, there was also a difference in the types of conversations they took part in: The happiest participants had twice as many substantive conversations and one third as much small talk as the unhappiest participants.

These findings suggest that the happy life is social and conversationally deep rather than solitary and superficial. The researchers surmise that — though the current findings cannot identify the causal direction — deep conversations may have the potential to make people happier. They note, “Just as self-disclosure can instill a sense of intimacy in a relationship, deep conversations may instill a sense of meaning in the interaction partners.”

News Release

March 4, 2010
For Immediate Release

Dr. Dave Van Nuys Interviews John Schinnerer, Ph.D. on Shrink Rap Radio - transcript

Shrink Rap Radio #228, January 10, 2010, Positive Psychology Coaching

David Van Nuys, Ph.D., aka ‘Dr. Dave’ interviews John Schinnerer

(Transcribed from www.ShrinkRapRadio.com by Virl Seribo)

 

Excerpt: I don’t know how much listeners know about positive psychology in general, but basically it’s not a self help movement, it’s not a fad.  It is a new branch of science based on a mountain of research into how and when people function at their very best.  And I think at last count, maybe a year or two ago, there were about 50,000 peer reviewed studies that are looking at what make people function optimally.  And to me, that’s what really separates it from, you know, Tony Robbins, or Marianne Williamson, and The Secret.  It’s not those things.  It’s grounded in science and it’s a change after roughly 100 years in the medical profession from what is wrong with us to what is right with us.

 

Introduction: That was the voice of my guest, Dr. John Schinnerer, who uses Positive Psychology as the underlying framework in his personal coaching practice.  John Schinnerer PhD is in private practice helping individuals learn happiness by mitigating destructive emotions and fostering constructive emotions.  Using positive psychology, he helps clients achieve happy, thriving, meaningful lives.  He graduated summa cum laude from the University of California-Berkeley with a PhD in Educational Psychology.  Dr. Schinnerer has been an executive and psychologist for over 12 years.  He’s president and founder of Guide to Self, a company that coaches clients to their potential using the latest in positive psychology, emotional management, mindfulness, and attentional control.  He’s hosted over 200 episodes of Guide to Self Radio, a primetime radio show on positive psychology in the San Francisco bay area.  Dr. Schinnerer’s areas of expertise range from positive psychology, to emotional awareness, to moral development to sports psychology.  He wrote the award winning Guide to Self: The Beginners Guide to Managing Emotion and Thought, which is available at Amazon.com and other online book sellers.  And he’s currently collaborating with the University of New Zealand in a longitudinal positive psychology study, called The International Well Being Study.  You can send Dr. Schinnerer an email via john@guidetoself.com.  Now, here’s the interview…

 

For the entire interview, please click here to go to ShrinkRapRadio.com.

 

Have a fantastic weekend!

John Schinnerer, Ph.D.

Positive Psychology Coach

San Francisco Bay Area, California< -->

Anger Management 101: New Study Shows How Forgiveness and Prayer Can Reduce Rage

Anger Management: How Prayer And Forgiveness Can Reduce Your Rage

John Schinnerer Ph.D.

Guide To Self, Inc.

www.GuideToSelf.com

 

There was some wild stuff happening on the court where I live recently.  Last Thursday, one of my neighbors accidentally backed her SUV up,

…out of her driveway

…across the street

… into our neighbor’s house

…going 60 mph.

She went through a row of 2-foot tall boulders in the garden, the concrete front step, and several support beams. Her car was completely in the neighbor’s house for a second.  

Panicked, the driver threw the car into drive and

sped out of the house

across the street

into her own garage door,

into the car parked in her garage,

and buckled the side wall.  

Shortly after the sheriff, fire and ambulance arrived; there was a Channel 4 KRON news truck. A Channel 7 news helicopter circled the court taking video footage from the air. Fortunately, no one was badly injured. 

As an interesting aside, it’s speculated that one lady would have died in the accident if it weren’t for a phone call from her church asking her to come down to volunteer for a couple hours. Had she not headed down to the church, she would have been right in the path of the oncoming car, paying bills, where she was shortly before the car exploded into her house.

The house was deemed uninhabitable and repairs are now underway. Yet, the destruction left behind by the accident was quickly followed by dark emotions – embarrassment, guilt, anger, shame, sadness, and dread.  The driver of the car stated yesterday ‘I don’t know if I’ll ever smile again.’  Meanwhile, her neighbor who lost many of her possessions said ‘A house is a thing. It can be replaced.’

All of us have made mistakes at some point in our lives. Nobody is perfect. Everyone has hurt, disappointed or betrayed the trust of someone we love.  That’s the world we live in. That’s what makes us human. We are not perfect. Life is messy and at times unfair. In my experience, this unfairness can lead to feelings of anger, resentment, sadness and anxiety.

One of the best methods I know to turn down the volume on such discomforting emotions is the daily practice of forgiveness. Most of my education on forgiveness has come courtesy of Fred Luskin, the former head of the Stanford Forgiveness Project, and author of Forgive For Good.

This morning I came across a new study from Psychological Science entitled ‘Motivating Change in Relationships: Can Prayer Increase Forgiveness?which looked at how prayer impacts our willingness to forgive. Since roughly 90% of Americans report praying at times, Florida State University psychologist Nathaniel Lambert wondered how prayer might impact forgiveness.

Lambert and his colleagues found that simply by praying a single prayer for one’s significant other led to decreased negative feelings after having been wronged. Forgiveness was defined as a decrease in the negative feelings that came up after one has been trespassed against. By the way, forgiveness does not imply that one approves of, or condones, the transgression. It is, simply put, the best way to dump out old, stale anger.

Participants who prayed were found to have fewer thoughts of revenge and less destructive emotions such as anger and resentment. These participants were more likely to forgive (yet not necessarily to forget) and move forward with their lives, unburdened by unproductive anger.

An old friend of mine used to say, for those who are unwilling to forgive prior offenses, ‘pray to be willing to be willing to forgive.’ Many times, this focus on being willing to be willing to forgive gives individuals the ability to forgive acts that were once thought to be unforgiveable.

Given the surprisingly powerful results of a single prayer, the next study Lambert did looked at what prayer might do if continued over a period of time.

In the next study, Lambert asked participants to pray for the well-being of a near and dear friend every day for a month.  On the other side, the control group was asked to merely reflect on the friendship, thinking positive thoughts but not praying specifically. Lambert looked at an additional construct in this study – the degree of selfless concern for other people in general. They found that daily prayer increased concern for others which strengthened the ability to forgive.

When we are getting along with friends and loved ones, the frequency and duration of our positive emotions increases. This bump in positive emotion, such as gratitude, pride, interest and love, makes it easier to think of others as well as ourselves. Positive emotions cause us to come together, to be more social, more open, and more giving.

When things get rocky in a relationship, as they are wont to do, negative emotions enter with greater frequency and intensity. This switches our internal focus to temporary goals that separate and alienate us from others. Temporary goals, such as revenge and meting out punishment, shift our attention from the group to the self.   This attentional shift to the self is difficult to shake as long as the negative emotions are there to fuel it. Prayer seems to shift focus from one’s self back to the group, which allows compassion to grow and resentments to die off.

As far as my neighbors go, a large dose of prayer, forgiveness and self-compassion will help alleviate the feelings of anger and loss. In many situations, forgiveness must take place on several levels to be effective – forgiveness of self, forgiveness of others, allowing others to forgive you, forgiveness of God for His part in allowing unjust situations, and allowing God to forgive you. In this way the rebuilding of relationships can be accelerated to match the speed of the reconstruction of the homes.

For more information on forgiveness, please check out the book, Guide To Self: The Beginner’s Guide To Managing Emotion and Thought or the article, Forgiveness: The Key to Releasing the Pain of Past Mistakes and Betrayals.

 

Author Bio:

John Schinnerer, Ph.D. is in private practice helping individuals learn happiness by mitigating destructive emotions and fostering constructive emotions. Using positive psychology, he helps clients achieve happy, thriving, meaningful lives. His practice is located in the Danville San Ramon Medical Center at 913 San Ramon Valley Blvd., #280, Danville, California 94526. He graduated summa cum laude from U.C. Berkeley with a Ph.D. in educational psychology. John Schinnerer has been an executive and coach for over 12 years. John Schinnerer is President and Founder of Guide To Self, a company that coaches clients to their potential using the latest in positive psychology, mindfulness and attentional control. John Schinnerer hosted over 200 episodes of Guide To Self Radio, a prime time radio show on positive psychology, in the San Francisco Bay Area.   John Schinnerer’s areas of expertise range from positive psychology, to emotional awareness, to moral development, to music psychology, to sports psychology. He wrote the award-winning, ‘Guide To Self: The Beginner’s Guide To Managing Emotion and Thought,’ which is available at Amazon.com, BarnesAndNoble.com and AuthorHouse.com.  He is currently collaborating with the University of New Zealand in a longitudinal positive psychology study called The International Wellbeing Study (www.wellbeingstudy.com). < -->

Using Positive Psychology to Achieve Your Optimal Functioning - Radio Interview with John Schinnerer & David Van Nuys

Please take a listen to Dr. John Schinnerer’s recent radio interview with David Van Nuys, Ph.D. and professor emeritus at Sonoma State University.

The talk focuses on using positive psychology for coaching individuals towards a thriving, productive, meaningful life.

Positive psychology is not another self-help fad. It is a scientifically based approach to map out processes and exercises that work to help humans achieve optimal human functioning.

Take a listen to a fascinating interview…

http://www.shrinkrapradio.com/2010/01/15/228-positive-psychology-coaching-with-john-schinnerer/

All the best,

John Schinnerer, Ph.D.

Positive Psychology coach

Men Feel Too Little Guilt, Have Too Little Emotional Sensitivity Compared to Women Says New Study

Reprinted from PsychCentral.com


By Rick Nauert PhD Senior News Editor
Reviewed by John M. Grohol, Psy.D. on January 26, 2010

 

Perrhaps a new finding is not a surprise to the millions who are following the Tiger Woods fiasco, but despite the rise in power and accomplishments of women, a research study from Spain finds men display less guilt and lower levels of sensitivity than women.

In the study, researchers discovered feelings of guilt are “significantly higher” among women. However, they determined the main problem is not that women feel a lot of guilt (which they do), but rather that many males feel “too little.”

“Our initial hypothesis was that feelings of guilt are more intense among females, not only among adolescents but also among young and adult women, and they also show the highest scores for interpersonal sensitivity,” Itziar Etxebarria, lead author of the study and a researcher at the University of the Basque Country (UPV/EHU) said.

The research, published in the Spanish Journal of Psychology, was carried out using a sample from three age groups (156 teenagers, 96 young people and 108 adults) equally divided between males and females.

The team of psychologists asked them what situations most often caused them to feel guilt. They also carried out interpersonal sensitivity tests – the Davis Empathetic Concern Scale, and a questionnaire on Interpersonal Guilt, created purposely for this study.

When it came to comparing the measurements of intensity of habitual guilt of these groups, the researchers saw that this score was significantly higher for women, in all three age groups. “This difference is particularly stark in the 40-50-year-old age group”, points out Etxebarria.

The data also suggest that female teenagers and young women have higher scores than males of the same age. “This is caused by certain educational practices, which demand more of females, and which are sometimes still in use despite belief to the contrary,” claims the scientist.

The authors also found gender differences – similar to those noted for habitual guilt – in the two indices of interpersonal sensitivity, although in the 40-50 age bracket the men’s levels came closer to women’s.

The interpersonal sensitivity of men (especially those aged between 25-33) is “comparatively low.” The experts say a lack of sensitivity could lead to absence or excessive weakness of certain kinds of guilt, such as empathetic guilt, which could be beneficial for interpersonal relationships and for the individual.

Types of guilt

The most common forms of guilt are related to situations where we cause harm to others. Stemming from this, it is normal that this arouses feelings of empathy for the people we may have harmed, which tend to turn into feelings of guilt when we recognize that we are responsible for their suffering.

A previous study, also headed by Itziar Etxebarria, analyzes people’s experiences of guilt, differentiating two components – one of these being empathetic (sorrow for the person we have harmed in some way) and the other anxious-aggressive (unease and contained aggression).

The anxious-aggressive kind of guilt is more common in people who have been raised in a more blame-imposing environment, and who are governed by stricter rules about behavior in general and aggression in particular.

“It seems obvious that this component will be more intense among women, and especially in older women,” says Etxebarria.

The greater presence of this component among women, above all those aged between 40 and 50, explains the marked differences in the intensity of habitual guilt in this age group, “just at the age when males move towards females in the two indices of interpersonal sensitivity analyzed”, she explains.

“Educational practices and a whole range of socializing agents must be used to reduce the trend towards anxious-aggressive guilt among women and to strengthen interpersonal sensitivity among men”, concludes the researcher.

Source: FECYT - Spanish Foundation for Science and Technology

 Original article may be found here http://psychcentral.com/news/2010/01/26/sensitivity-feelings-of-guilt-low-in-men/10958.html 

How a Psychologist Breaks Out of a Funk - Top Ways to Leave Sadness Behind in 2009

A reprint of a useful and classic column written in 2006…

Guide To Self – Latest Methods for Dealing with Sadness
Dr. John Schinnerer
Guide To Self Life Coaching

A great day to you and welcome to Guide To Self where you learn the latest ways to deal with sadness!

As many of you know, my wife and I recently had our fourth child, a girl named Molly Marie. She is now six weeks old which means we’ve gone six weeks without much sleep. My wife and I are exhausted. The other three children are jealous to one degree or another. And my mood recently took a nosedive.

So today, I’m going to share with you steps you can take to defeat depression, sadness, a funk or whatever you want to call it.

Sadness is Different for Men than for Women

Be aware that sadness takes different shapes. Typically, sadness appears as anger and irritability in men and comes out as sorrow and melancholy in women. So it looks different when I get down from when my wife gets down. I tend to get more irritable and less patient. I feel overwhelmed more easily. I have a harder time staying in the present moment. My thoughts take me to the past or the future more quickly. My energy level is low. My body aches more. And I get less joy out of my daily routines.

So I want to share with you what exactly is going on in my life. I want to make you aware of what it takes to cause a road bump in my emotional path. I told you about not sleeping well for six weeks due to the baby. That’s a big one. Sleep disturbance is enough to mess up anyone’s mood. In my case, lack of sleep led to a cold and sore throat.

On top of that, I’m not a wealthy man. In fact, nearly the opposite, I’m in debt. I have not made money doing this radio show. So I pay for the privilege of sharing my knowledge with listeners. Roughly 2 hours per day are spent preparing for the show. I book my own guests. I write my own scripts. I respond to emails and letters.

Also, I’m currently in charge of two companies. I’m working on corporate taxes which I don’t particularly enjoy.

I see several clients daily for coaching where I deal with other people’s problems most of the day.

I’m trying to find the time to finish two books.

At night, once the children are in bed, I add radio shows to the website and do the programming.

My wife is now back to work 3 days per week as a hairdresser. This means that two mornings a week, with the help of a nanny, I juggle a newborn and a 5-year-old.

My house is partially torn up due to a contractor who left the job half-finished. So we’re now in the process of drawing up new plans and finding a new contractor.

Right now, it feels as if every relationship in my life is consuming my energy. And I’m running on empty. So I’ve been exhausted and bummed out the last couple of days.

So what do I do?

How does a psychologist break out of a funk?

I’ll tell you how. Dealing with sadness that stays with you for a few days or weeks may require a lifestyle change for you – it’s about dealing with your whole person – diet, exercise, faith, mind and relationships.

Top Ways to Deal with Sadness

First, I never stop exercising. Even when my mind is trying to find a way out of it, I will at least walk for 20 minutes. It’s critical that you exercise twenty minutes a day for mood and longer than that if you want to lose weight. This can be as simple as climbing the stairs at work twice a day, or walking for 20 minutes. When I’m working out, I will think about getting rid of all my fear and anger. Exercise is one of the best ways to work negative emotions out of your body.

Second, I remind myself of what is truly important by determining what is really important and what is not. How do I do this? I ask myself the question, “Will this matter a year from now?” Most of the time, the answer is “No, it won’t matter.” It’s one of the ways we can learn to be less emotionally reactive and more thoughtfully proactive. If you’re like me, you have to train yourself to behave in healthy ways because most people did not learn these tricks growing up. So you need to retrain your brain. As you learn to respond more effectively to minor inconveniences, it leaves you more positive energy to respond to actual crises. This is known to many as wisdom - the ability to deal well with your own suffering as well as help others with theirs.

Third, I focus on everything for which I am grateful – my wife, my children, my dog, my friends, my coworkers, my God, my health and so on. It is critical that you learn how to appreciate life. Life is a gift that has been granted to us. The more we appreciate and cherish the gift, the more we understand what a magical journey life is. Your thoughts matter tremendously in this equation of emotion.

A study done at NIMH focused on the power of thought and emotion. The brain activity of ten normal women was monitored under 3 different conditions.

The researcher recorded each person’s brain activity when they were thinking neutral thoughts, happy thoughts, and sad thoughts.

During the neutral thoughts, nothing changed in the brain.

During the happy thoughts, the limbic system, or the emotional brain, cooled down, and became less active resulting in a more relaxed and energized state.

During the sad thoughts, the limbic system, the emotional brain, became aroused and active which has negative effects on your body – tense muscles, quickened heart rate, perspiration and so on.

Think about the last time you felt happy. How did your body feel? Your muscles relax, your hands become dry, your heart rate slows, and you breathe more deeply. Your body reacts to EVERY FEELING YOU HAVE! This is proof that your emotions matter!

Fourth, welcome the feeling of sadness. It is there for a reason. There is a message or lesson involved in the emotion. Your job is to figure the message out. Once you’ve accepted the feeling, let it go, breathe it out. Emotions are meant to be temporary.

One of my main difficulties growing up was that I could sense or pick up the emotions of other people. I was intuitive even as a little child. The problem is that no one teaches you what to do with that emotional energy. And it’s very draining.

I used to think of myself as a container for negative emotions such as anger, sadness and fear. What I found is that thinking of yourself as a container for emotions is not a healthy way to picture it. It’s much more helpful to think of yourself as a net which catches positive emotions and allows negative emotions to pass through. Keep in mind that these are just emotions. Emotions are not permanent. They are not intended to remain with us. They are just passing through.

Fifth, as the human brain is easily altered, I change the music I listen to. Once I have made up my mind to change my mood, I purposefully listen to upbeat lively music. I watch only comedies. Realize that your brain is incredibly open to suggestion. Not only can music and television alter your brain, as I mentioned, your very thoughts and feelings have the ability to change the physical make-up of your brain.

You have to be cautious what you expose yourself too. Your senses take in over 4 billion bits of information per second. You are only consciously aware of 2,000 of those bits per second. This means that your mind is constantly taking in seeds and you are not even aware of it – overhearing conversations, televisions playing in the background, commercials you try to ignore, music lyrics and so on. So your emotional state, your thoughts, your judgments all have a tremendous effect on what information you are consciously aware of.

When you are touched, you have a physical sensation. When you feel an emotion, you also have a physical sensation in your body. Every physical sensation, every thought, every feeling is written into your brain. The more times you have it, the more deeply it is written into your brain. So the longer you spend immersed in sad feelings and morose thoughts, the more your body becomes accustomed to that state of being. The more your body becomes accustomed to it, the more it wants to remain there. The harder it is to break out. While you want to welcome the feeling and embrace it, you also want to breathe it out as soon as possible. Don’t spend too long wallowing in self-pity.

Sixth, work in sprints – go two hours and then break for ten minutes. Give yourself a break every two hours at least. Our brain works best that way. It’s difficult and less effective to work eight hours straight.

Seventh, stay in the present moment. Train your thoughts to stay focused on the present moment. When you find Gremlin thoughts coming to take you to the past or the future, redirect yourself to the right now and right here.

Eighth, stop using toxic elements. This includes alcohol, caffeine, marijuana, cocaine, nicotine and sugars. Caffeine and nicotine have been shown in brain studies to decrease overall blood flow to the brain, making most symptoms worsen over time. They also decrease the effectiveness of many medications and increase the number and severity of side effects. Most of the substances we reach for when sad act as central nervous system depressants anyway. When you’re already depressed, you don’t want to add fuel to the fire with alcohol or marijuana.

Ninth, add Omega-3 to your daily diet. Omega-3 stabilizes mood & improves overall brain functioning. Omega-3 fatty acids are essential fatty acids crucial for growth and development. My favorite, and one of the most studied nutrients, is the Omega-3 fatty acids. About 60% of the brain is made up of fats (lipids) that make up the lining of every brain cell. Omega-3s are required by the brain to an extraordinary degree. They cannot be produced by our bodies but must be ingested via diet or pills. They are found in large, fatty, cold water fish, olive oil, and canola oil. Omega-3s help turn down the ‘volume’ of communications between brain cells (similar to the action of a mood stabilizer). Documented benefits of Omega-3 oils include improved mood, clearer thinking, more serenity, better concentration and focus, and better vision.

Tenth, add B Vitamins and folate in particular to your supplement regimen. Published studies have shown a relationship between B vitamins and depression. Increasing levels of B vitamins are highly likely to improve your mood.

Eleventh, add ginseng. Ginseng is popularly touted as a way to beat stress, improve vigor and simply feel better. The main idea with ginseng is that it helps when your body is stressed. Stress occurs anytime you are challenged above and beyond what your body is used to. An Olympic skier won’t ski faster by taking ginseng. He’s used to that stress of exercise. A working mother of two kids won’t notice a difference. She’s accustomed to her daily routine. However, throw in a new baby, or an ill parent, and you’ve just spilled over into exhaustion. That’s when ginseng does make a difference - when you have to push beyond your limits to the point of exhaustion. Ginseng helps increase your resistance and prevent exhaustion.

Twelfth, breathe – I have covered deep breathing in previous shows. This is the deep diaphragmatic breathing where you breathe into your abdomen, not your chest. Focus on pushing out all of the air in your lungs. The goal is to fill your lungs 100% with fresh air on each breath.

Just as with your thoughts and feelings, you want to be constantly aware of your breathing every second of every day. Remember, we’ve already shown it is possible to split your conscious mind in two parts. One part you can use to tend to the daily demands of your life. The other part must be used to monitor your breathing, your thoughts and your feelings. With practice, it can be done.

Thirteenth, don’t isolate yourself. As much as you can, surround yourself with family and friends.

Fourteenth, go easier on yourself. Learn self-compassion. Speak to yourself as you would a young child.

Forgive yourself for your mistakes and shortcomings. Picture yourself as a small child. Now picture yourself parenting yourself. Forgive yourself as you would like to have been forgiven as a child. Mistakes are merely learning opportunities. And learn to forgive others.

Let go of anger and disappointment by writing a letter forgiving the individual who has hurt you. Holding on to the anger only harms you. Forgiving enables you to move on and get past the hurt.

Fifteenth, return to nature. This is a great way to reconnect with your soul. Just take a few minutes, go outside, breathe in deeply, and look at the birds, the trees and the grass.

Sixteenth, get your sleep. Research has shown that adults need between 7 and 8 hours of sleep. Adolescents need 9 to 9 1/2 hours per night. No more, no less. If you are too far on either side, you are playing with fire. Sleep too little you risk exhaustion. Sleep too much, you risk lethargy and depression.

Seventeenth, do something for someone else. Altruism is perhaps the most powerful way to snap your mind out of a funk. Focus on someone besides yourself.

To sum up, there are at least fifteen things you can do immediately to pull yourself up and out of a funk. These include taking supplements such as Omega-3 fatty acids, B vitamins, and ginseng, getting your 8 hours of sleep, daily exercise, staying in the present moment, and more. Remember to welcome the feelings that you have. Don’t repress them. That leads to physical troubles such as high blood pressure and heart disease. Rather, be aware of them, listen to them, and let them go. Think of yourself as a net through which emotions pass and not as a container for feelings.

More information on sadness and depression and ways to overcome them may be found at the Guide To Self website at http://www.guidetoself.com.

Guide To Self(C) 2005-10.

The Social Contagion of Happiness

By John Schinnerer, Ph.D.

Happiness is catching. Happiness spreads through friends, spouses, siblings and neighbors. There is a ripple effect whereby happiness extends widely through social networks, even between people who may not know one another. One’s happiness depends on the degree of happiness of those surrounding her.

Happiness at Harvard?

A study performed at Harvard University, by Nicholas Christakis, is the first of its kind to demonstrate the existence of clusters of happy and sad individuals. Happiness depends upon the happiness of those around them. What’s more, individuals who surround themselves with happy people are more likely to be happy in the future. One’s future happiness can actually be predicted by the number of happy people surrounding them and the degree to which the social network as a whole experiences constructive emotions, such as happiness.  These findings come from an analysis of the Framingham Heart Study social network, a longitudinal study that has followed nearly 5,000 people for over 20 years.

Happiness Spreads Through Social Networks

Study findings suggest that happiness results from the spread of happiness throughout social networks and not merely from individuals choosing to surround themselves with like-minded individuals. For example, if your next door neighbor becomes happier due to a job promotion, your likelihood of becoming happier increases by 34%. And this happiness effect can linger for up to one year.

Happiness Ripples Out to Friends of Your Friends

This relationship between individual’s happiness holds true for the first three degrees of separation. For example, when John becomes happier, it buoys the happiness of John’s friends as well as the friends of John’s friends. So there is a ripple effect of happiness within social circles where happiness is contagious and spreads similar to the waves of a wireless network. And we are consciously aware of little, if any, of it.

In the past five to ten years, more and more studies have looked at happiness and what determines it (e.g., genetics, money, elections, marital status and emotional management). However, no study has looked at human happiness as it relates to the happiness of others. While the study is the first of its kind and needs to be replicated to ensure the accuracy of these findings, the findings are remarkable and exhilarating.

Positive Emotional Contagion

Emotional contagion, the process by which one person picks up the feelings of another, has been scientifically documented since 1994. Emotions may be ‘caught’ from others for a length of time ranging from seconds to weeks.  This is particularly true of destructive emotions - anger, fear and sadness. In fact, the hard part is not ‘catching’ the emotions but in protecting oneself from them, keeping them at bay. Until this study, emotional contagion had not been documented for any of the positive, constructive emotions such as joy, contentment, peacefulness or happiness. 

The difficulty is that most people primarily feel destructive emotions. Most people experience more destructive emotions than constructive emotions. 

Cutoff Point for a Happy, Thriving Life

On the other hand, roughly 10% of adults in the United States feel three times as much positive emotion as negative. This 3:1 ratio is the measuring stick for a thriving happy life as set by Barbara Fredrickson at UNC Chapel Hill. It appears that this top 10% is raising the level of happiness of many others. Imagine if it were possible to raise this thriving, happy portion of the population to 15% or 20%.

Benefits of Increasing Societal Happiness

Assuming the percentage of the populace experiencing happiness could be improved, here are just a few of the possible societal benefits:

The economy would improve (e.g., higher ratios of positive, open-ended inquiries are present in executive teams in highly successful firms)

Creativity would increase (e.g., happiness is necessary for greater innovation and open-mindedness)

Productivity would soar (e.g., a happy employee is a productive employee; optimistic salespeople outsell pessimistic ones by approximately 38%; happy employees engage more effectively with customers)

The burden on the health care system would be eased (e.g., happiness improves immune system functioning; teaching the skills of happiness and optimism reduces depression and anxiety).

People would live longer (e.g., happy, optimistic people live 7 – 10 years longer than those who are pessimistic and unhappy)

The educational system would show significant academic gains (e.g., students taught to be more happy and optimistic showed significant gains on achievement testing and received better grades)

Happiness is Learnable

The exciting part is that happiness can be taught. It can be learned. People can learn to feel positive emotions more frequently and more intensely. Emotional management is a learnable skill. Just as one practices a sport and improves over time so it is with emotions.   As individuals learn to string together more and more happy moments, the ripple effect spills over and one person’s happiness positively influences others.  It even influences the happiness of other people they don’t know.

The goal is emotional management. The goal is happiness. The goal is to learn to mitigate destructive emotions and encourage positive emotions. Happiness is social phenomena. The more individuals experience positive emotions, the more society as a whole is happier, healthier, and more productive and that is no small feat.

About the Author

Dr. John Schinnerer is in private practice helping individuals learn happiness by mitigating destructive emotions and fostering constructive emotions. His practice is located in the Danville San Ramon Medical Center at 913 San Ramon Valley Blvd., #280, Danville, California 94526. He graduated summa cum laude from U.C. Berkeley with a Ph.D. in psychology. Dr. Schinnerer has been an executive and psychologist for over 10 years. Dr. John Schinnerer is President and Founder of Guide To Self, a company that coaches clients to their potential using the latest in positive psychology, mindfulness and attentional control. Dr. John Schinnerer hosted over 200 episodes of Guide To Self Radio, a prime time radio show, in the San Francisco Bay Area.  Dr. Schinnerer is President of Infinet Assessment, a psychological testing company to help firms select the best applicants. Dr. Schinnerer’s areas of expertise range from positive psychology, to emotional awareness, to moral development, to sports psychology. Dr. Schinnerer wrote the award-winning, “Guide To Self: The Beginner’s Guide To Managing Emotion and Thought,” which is available at Amazon.com, BarnesAndNoble.com and AuthorHouse.com.  

The Best Ways to Legally and Effectively Use Pre-Employment Testing

Pre-hire testing is an effective risk management tool that has been proven to significantly reduce turnover and improve productivity. A recent survey by the American Management Association reported that 69 percent of firms used job skills testing, 43 percent used basic skills testing (math, reading, writing), and 33 percent used some form of psychological testing in 2000. Despite the widespread use of pre-employment testing, anxiety continues to surround the use of these tests due to legal issues, which are largely complicated and difficult to understand. This article reviews the three most pressing legal issues involved in pre-employment testing – adverse impact, the right to privacy and negligent hiring. 

I. Title VII and Adverse Impact: Under Title VII of the Civil Rights Act of 1964, it is “unlawful for an employer to refuse to hire any individual, or otherwise discriminate against any individual with respect to his … employment, because of race, color, religion, sex, or national origin.”  With regards to pre-employment testing, Section 703(h) of the Act provides that “notwithstanding any other provision of this subchapter, it shall not be an unlawful practice for an employer … to give and to act upon the results of any professionally developed ability test provided that such test … is not designed, intended or used to discriminate because of race, color, religion, sex or national origin.” Obviously, Title VII does not prohibit employers from the use of intelligence, skills or integrity tests in the workplace. However, the statute is brought into play when: (1) an employer uses tests to intentionally discriminate against protected groups or (2) the tests have an adverse impact on minorities and are not job-related for the position. 

There has not been a single case that found an employer’s use of personality testing in the workplace resulted in the adverse impact of protected groups. However, there could be such a finding if the tests were used to purposefully exclude minorities.

Recommendation: The safest practice is to administer the same pre-employment test to all applicants for a particular position, making reasonable accommodations for those who need it (e.g., translation for non-English speakers, larger computer terminal for visually impaired, etc.). This is the first step towards a fair and equitable selection process. The concept of adverse impact was set in motion by the 1991 Civil Rights Act by the U.S. Supreme Court in Griggs v. Duke Power Company. In order to prove the existence of adverse impact, it must be shown that a specific employment practice has a significant adverse impact upon a protected group. 

Most courts have relied on the 80 percent rule as indicated by the EEOC’s Uniform Guidelines on Employee Selection Procedures. According to this rule, adverse impact is established if the selection rate for any minority group is less than 80 percent of the rate for the group with the highest selection rate.  

Recommendation: An adverse impact study should be performed every time a test is brought in to a new site for personnel selection purposes. If adverse impact is detected, steps can be taken to eliminate it, thereby protecting both the applicants and the company. It is important to note that there have been few adverse impact cases involving personality or integrity tests because such tests usually do not have an adverse impact on any minorities. No one has ever successfully proved a prima facie case against the use of integrity tests. On top of this, there are very few challenges, no more than 100, for the millions of tests that have been administered.  

II. Right to Privacy:

An issue of growing legal concern for employers using personality testing is privacy. The concept of a right to employment privacy evolved from the broader concept of the right to privacy. Some states such as California, have applied such privacy standards to private employers. The lower courts have recognized the constitutional right to privacy protects public employees. Thus, test questions administered to public employees must not be unreasonably intrusive (e.g., questions about sexual preferences, religious or political views) and must be job-related. 

Recommendation: With regard to issues of privacy, the recommended route is to use a third party testing company. This allows applicants to take the assessment through an unbiased third party who keeps their actual responses confidential. Using this approach, companies have access to the overall test results, but do not have access to candidates’ responses on individual test items. This eliminates the majority of privacy issues. 

III. Negligent Hiring

While there are reasons for being cautious when using pre-employment testing, there are also legal trends that argue strongly for the most extensive use of such tests. With negligent hiring now recognized in most states, employers have been forced to account for crimes committed by employees, usually thefts, battery or assaults that victimize customers and/or employees. In these cases, liability depends on the employer negligently placing someone with negative tendencies into a position where it was foreseeable that the hired individual posed a threat to others.

Recommendation 1: Prior to making an offer, pre-employment testing should be used to ensure the applicant fits the culture and expectations of your company.

Recommendation 2: In addition, background screening (e.g., criminal history, driving history, social security number, etc.) is an excellent idea to protect yourself and your coworkers from a dangerous hire, as past history is an excellent indicator of future behavior.

It is critically important to link the job demands to the test questions and the results. The best

 means to do so is to have every pre-employment assessment empirically linked to job performance using performance rating scales for existing employees and test results for those same employees. With those two sets of data, statistical analyses may be run to prove the relationship between the assessment results and job performance, thereby assuring your firm a legally defensible and highly effective assessment.

About the Author - Dr. John Schinnerer founded Infinet Assessment, a psychological testing company, in 1997. Dr. Schinnerer is an educational psychologist, author and executive coach whose Ph.D. is from U.C. Berkeley. His areas of expertise range from emotional management in the workplace to psychometrics to the traits, knowledge, skills and abilities that have the greatest impact on job performance. Dr. Schinnerer wrote the award-winning, “Guide To Self: The Beginner’s Guide To Managing Emotion and Thought,” which is available at Amazon.com, BarnesAndNoble.com and AuthorHouse.com. He is a noted writer and speaker on topics such as the legal issues involved in pre-employment testing, creating an ethical workplace, and improving productivity in the workforce. He may be reached via email at John@InfinetAssessment.com or via phone at 925-944-3440. His company’s websites may be found at InfinetAssessment.com or GuideToSelf.com.

A Fantastic Way to Start 2010!

Check out this 40 minute Quicktime presentation on positive psychology from a humorous perspective. It will provide you with a much needed boost - laughter, motivation, insight and challenge.

John Schinnerer, Ph.D. speaking on positive psychology, resiliency and emotional management.

http://www.jobconnections.org/speaker4.shtml

Keep up the courage. Stay the course. Look for little steps of improvement. Make your resolutions habitual. You can do it!

Happy New Year!

John Schinnerer, PhD

Positive Psychology – The Science of Optimal Human Functioning with Dr. John Schinnerer - One hour teleclass 12/8/09


John Schinnerer, Ph.D.

Partial script for 1-hour teleclass on 12/8/09

Welcome to what I hope will be a wonderful talk on positive psychology. I will be your host tonight. My name is John Schinnerer. I hold a Ph.D. in educational psychology from U.C. Berkeley. In 2007, I wrote a positive psychology book called ‘Guide To Self: The Beginner’s Guide to Managing Emotion & Thought’ which was awarded Best Self-Help Book of the year. In 2006, I hosted a daily primetime radio show here in the SF Bay Area. Currently, I do keynote speaking, teach and see private clients.  I also collaborate with the University of New Zealand on the International Wellbeing Study which you can participate in at www.wellbeingstudy.com. 

Just a bit of housekeeping…If you have questions during the talk, please email me at john@guidetoself.com and I will do my best at the end to answer them. Your end of the phone has been muted as there are over 500 people on this call.

     I like to start off my talks with a joke to put you in a positive frame of mind. So here it goes…

A psychologist is holding a group therapy session in which there are four young mothers, each of whom has a small child with her. The psychologist gazes at the four women and blurts out “You’re all obsessed. And your obsessions show up in the names of your kids.”

He points to the first mother and calmly states “You are obsessed with spending money & shopping…you named your daughter Penny.”

The shrink points to the second mother and dryly adds “And you are stuck on the issue of eating. You went so far as to name your daughter Candy!”

As the remaining two mothers shift uncomfortably in their seats, the psychologist continues, pointing to the 3rd mother, “While you have a drinking problem which shows itself in your daughter’s name – Brandy.”

     ……

At that point, the fourth mother, who can’t contain herself any longer, stands up, grabs her son by the hand and says …

“Come on Dick, we’re getting out of here!”

 

     I told this joke on the radio to thousands of listeners and got a landslide of positive feedback ….initially. One lady, who was driving when she heard it, said she had to pull over to the side of the freeway because she was laughing so hard. However, the show was rerun and then we started to get a few complaints. So the station owner called me in to tell me we couldn’t run the show anymore. I asked why not. He said because the joke was dirty. I knowingly asked what was dirty about it. He said it was the reference to sex. I told him that there was no mention in the joke as to whether or not the sex was taking place in a marriage. You see, the dirtiness of this joke is truly in the mind of the listener. If one assumes the sex is taking place within a marriage, there really is nothing dirty about the joke (unless you think sex in general is aversive).  The reason I tell this story is to point out that there are many different way of seeing the world, different ways of viewing the actions of others and even various ways of relating to your own mind, your thoughts, and your feelings.  And I’ll discuss a few of these points today.

Now that you are prepped to learn something new, let’s talk about positive psychology because it holds great promise. Just to be clear, positive psych is not a self-help movement. It is not as simple as positive thinking. It has no relation to books such as The Secret. It is not a passing trend.

Positive psychology is the scientific study of optimal functioning, the applied approach to human flourishing. The lessons of positive psychology are beneficial for everyone – teenagers, executives, managers and the elderly. Even the Army is currently training thousands of sergeants in positive psychology to boost the resiliency of troops and to decrease the possibility of post-traumatic stress disorder. While our Army troops have always been physically fit, we are now seeing a momentous shift in thinking which will enable them to become psychologically fit as well.

So this class and positive psychology in general definitely has something to offer you and it is as valuable in your personal life as in your professional life. At the heart of positive psychology are a number of research based findings into how and when people function at their very best.

Most of us spend a great deal of our time worrying over what might go wrong, or beating ourselves up over what we think did go wrong, or feeling disappointed over the inherent unfairness of life. Recent research shows that we are hard-wired to pay closer attention to this that go wrong than things that go right. And from an evolutionary standpoint, this makes sense. Being overly vigilant for threats and problems helped keep us alive from predators back when sabre-toothed tigers roamed the earth.

However, this hard wiring focused on the negative does not serve us well in modern day life.  Events such as childrens’ skinned knees, missed deadlines, speaking in public or bumper-to-bumper traffic may feel frustrating, scary or stressful but they are not matters of life and death.

So take a quick moment to ask yourself,

‘How much is my focus on what might go wrong helping me?’

‘How much are my negative emotions, such as fear and anger, assisting me in reaching my goals?’

To these questions, positive psychology provides a somewhat unusual answer:

spend more time focusing on what is going right with your life,

focus more on what may go well in the future,

and see how much that approach helps you reach your goals.

Please don’t misunderstand me. I am not suggesting that you only have a positive perspective. I am not suggesting that you be foolishly optimistic. There is a great deal of merit to accurately foreseeing and planning for potential problems. It’s a matter of balance. How much of your mental time is spent focusing on problems as compared to looking at the positives. Positive psychology has found that there are tremendous benefits to learning to focus more on what is right with us and what may go well in the future.

One of the basic assumptions of Positive psychology is that all people are ‘Born to be Good’ to quote the title of Dacher Keltner’s book and that we can become better, happier and more productive.  Let me repeat that, we can learn to be happier. Your happiness is not written in stone. You can learn techniques to increase your satisfaction with life.

What makes the crucial difference between positive psychology and traditional self-help books is the mountain of research upon which positive psychology is built. At this point, there are over 50,000 studies having to do with happiness, realistic optimism, human strengths, life satisfaction and more. Empirical researchers across the world are looking for testable theories and explanations supported by hard data. It is, in simplest terms, a powerful movement from faith to facts. So everything I write about, everything about which I speak, is based on scientific studies and replicable data.

The biggest shift towards a positive psychology took place in the late 1990s when Martin Seligman, as president of the American Psychological Association, began asking the question “what is right with people?” For over 100 years, medicine and psychology had both focused on what was wrong with people and how problems could be fixed. Seligman used his influence to create a new branch of science termed positive psychology focusing on what is right with us, how we can lead more thriving, fulfilling, and meaningful lives.

Seligman and Mike Csikszentmihalyi brought together some of the top young researchers in psychology to study topics such as hope, happiness, gratitude, wisdom, creativity and optimal human functioning. From there it spread to include researchers in humanistic psychology, philosophy, executive coaches, sports psychology, developmental psychologists and many more areas. It continues to spread to business, education and counseling.

The best part is that positive psychology works and works well. Positive psychology exercises have been shown in numerous studies to promote strengths, improve optimal functioning, to increase realistic optimism and to increase the frequency of positive emotions.

Some of you may be skeptical. I completely understand this. I was skeptical at first too.  I was brought up to focus on the negative.  Most of us were. And most clients that I see focus first and foremost on problems, such as how to help under-performing workers, or how to shore up the weaknesses of people they manage.

One of the greatest contributions of Positive psychology is the finding that by focusing energy and attention on strengths and by tapping into positive emotions, all of us will enjoy more success than if we focus on weaknesses and problems.

In terms of using positive psychology in the workplace, the Gallup Organization has shown that disengaged workers cost firms billions of dollars per year in accidents, sabotage, turnover costs, lost customers and healthcare. Engaged or happy workers have a higher probability of making more money, innovating, being on time to work, being healthier physically, receive higher ratings from supervisors and customers, and help out coworkers more frequently. Happiness doesn’t just feel good, it is good for the bottom line and good for employees.

To give you an example, last year, I did some consulting with the executive board of a large insurance company. They were having trouble with several vice presidents who were holding grudges over an incident that happened over many years ago. Two of the vice presidents were actively sabotaging one another’s projects resulting in increased costs to the company. As part of my time there, I gave a two hour talk to the executive board on positive psychology, and I specifically focused on what the research has to say about forgiveness  based on research from Stanford University – what it is, what it is NOT, how to do it and why you want to do it. To me, forgiveness is the best single way to wash out all that stale anger you’ve been hiding for years. At the end of my talk, I suggested to the 11 executives that they try forgiving each other for past transgressions. After a long pause, I watched as all of the executives stood up, and began forgiving every other person in the room.  They hugged; they apologized to each other; and they forgave one another. It was powerful. And it changed the way in which they interacted from that day forward. The vice presidents were more supportive of one another, more cooperative, and they stopped their internal sabotage.

 Positive psychology is filtering into education as well. I do a monthly speaking series at a continuation high school where the students are sent if they are behind on credits, if they have behavior problems, emotional difficulties, or are coming out of juvenile hall. So it’s a pretty hard crowd.  One of the more difficult cases was an African-American female student who challenged me during a presentation “You aren’t black. You aren’t female. And you don’t live in a group home. Why should I listen to anything you say?!” It was a valid question. My response? “You’re absolutely right. I’m a totally bald, white, 42 year old man who lives with his wife and four children. And on a physical level you are correct. We share little in common. Here is what I can tell you…that on an emotional level, everything you have ever felt in your life – fear, anger, despair, happiness, pride, love – everything you have felt, I have felt also. So, on an emotional level we are nearly identical. I have been studying emotions for the past 12 years and I’ve found some tools that really work to help manage negative emotions and cultivate more positive emotions. So it’s your choice – you can listen and try some of the tools for yourself, see if they work, or you can ignore me. Either way, it’s up to you.” From that moment on, she was a fan - engaged, interested and willing to learn. She went on to work at a hospital this summer and now is looking at attending community college when she graduates at the end of this school year.

The Power of Positive Emotions

One of the areas I have researched over the past dozen years with great curiosity and passion is emotions. I have found that there is tremendous power in our emotions. Emotions are the social glue that binds our relationships.  The effective use of emotions, or leveraging emotions to your benefit, is what draws people to leaders. Emotional leverage is what separates truly great leaders from average executives. Emotions may initially be a bit frightening. Many people spend a great deal of energy trying to suppress or contain emotion. Yet, emotions have been with the human race for millions of years. Each emotion serves a purpose. Anger, for instance, helps move past obstacles or challenges. It helps us stand up to social injustices. Sadness keeps us close to home after suffering a loss. Fear keeps us safe from perceived danger.

Take a moment to think back to the last time you experienced an intense emotion. It may have been surprise, fear, rage, disappointment, sorrow, joy, awe or pride. It may have been pride due to your child’s outstanding grades, or joy watching your team win a close game, or frustration at yourself for making a mistake at work, or the feeling of contentment while working in your yard. What we’re finding is that emotions transcend our physical bodies. They are contagious. You can catch feelings from others around you. Studies have shown that happiness is contagious just like anger. Emotions are also closely and powerfully linked to what and how you remember the past. Look through an old photo album and you will clearly see the sway emotions have over your memories. What’s more, emotions play a large role in learning, communication, and even in our morality.

So it is critical to understand and learn to leverage emotions. In particular, you must understand the purpose and strength of positive emotions, because you can put them to great use in your daily life. Expertly leveraging emotions will help you be more successful.  As Robert Biswas-Diener puts it, ‘positive emotion is one of the greatest resources you and your clients, colleagues or students are currently overlooking.’

Emotions may be best thought of as a guidance system for your life. When you experience guilt, for example, it’s a sign that your actions are not in keeping with your values. And the unpleasant feeling motivates you to bring your actions back in line with your values. When things are going smoothly, your guidance system lets you know with an all clear signal – positive emotions such as peacefulness or contentment.  Of course, this guidance system is not perfect. We occasionally misinterpret our emotions, and sometimes our emotions are just plain wrong like when we feel highly fearful before speaking in public. However, our emotions give us important and valuable feedback the majority of the time. And there is power in learning how to be aware of emotions, in learning how to correctly read emotions, and greater success lies in the ability to cultivate more positive emotions.

 

 

So what can positive emotions do for you?

One of the biggest breakthroughs for positive psychology comes from Barbara Fredrickson at UNC Chapel Hill who came up with an evolutionary explanation for the existence of positive emotions. Barbara’s hypothesis is that the primary function of positive emotion is to broaden and build.  That is, they broaden our thought processes and they build lasting internal resources. Positive emotions, such as awe, peacefulness and love, allow your mind to blossom, creating more options, more possibilities, in terms of thoughts and actions.  Positive emotions help us be more creative, imaginative, and innovative. If you need to brainstorm for a new marketing slogan, you’ll do a better job if you are happy when you do it.

In addition, positive emotions have long-term beneficial effects because they build internal resources which may be used to help assist others in need or to manage future threats. In other words, positive emotions fill up your gas tank.  This means that positive emotions fill your emotional reservoir with positive emotional energy to increase your sense of well-being and physical health and which you can share with others when they need support and love.

What’s more, positive emotions have been shown to undo the lingering physiological effects of negative emotions. Positive emotions act as the hidden RESET button to the bodily changes caused by negative emotions, changes such as elevated blood pressure and increased cortisol levels in the blood stream.

      In the workplace, positive emotions are related to higher salaries, less sick days, better relationships with coworkers, better supervisor ratings, better customer ratings, and reduced employee turnover.

      In terms of physical health, positive folks are less likely to get ill, live longer, experience less pain, have fewer hospital visits, and when in a good mood, have faster cardiovascular recovery times. On the other hand, those with depression are more likely to engage in smoking, drug abuse, suicidal attempts, and have more emergency room visits.

In psychology, it is generally understood that bad is stronger than good, or the negative is stronger than the positive.  Bad events have a greater power over us, our emotions, thoughts and behaviors, than do good ones. You are more motivated to avoid bad self-definitions than to pursue good ones. You are quicker to form bad judgments of other people than good ones. It takes approximately 5 compliments to undo the negative effects from one insult. Your brain processes negative information more thoroughly than it does positive information. So it’s great news that the harmful effects of negative feelings can be undone by positive emotions.

While we could come up with a list of hundreds of emotion words, there are ten positive emotions that have been verified in studies. From the most frequently occurring to the least frequent, they are… love, joy, gratitude, serenity, interest, hope, pride, amusement, inspiration and awe. And we know from research that positive emotions are fleeting and fragile. They are easily done away with and they are generally less powerful than negative emotions. So you have to increase your awareness of and be on the lookout for positive emotions throughout your day.

A Few Positive psychology Exercises:

Okay, let’s turn to some of the interventions that have been proven to boost your happiness.

The Blessings Exercise

One study done by Martin Seligman at the University of Pennsylvania sought to help 50 severely depressed people. These were folks that stayed in bed most of the day, crawled out occasionally to check their email, and then returned to bed. They were asked to do one thing every day for two weeks.

            Write down three things that went well today and why they went well.

This daily gratitude journal is a powerful yet simple way to redirect the mind to the positive instead of dwelling on the negative. After two weeks of doing this exercise, the majority saw a significant improvement in their depressive symptoms.  People frequently report feeling happier and more positive after this assignment.

Mental Scrapbook of Positive Memories

Another exercise that has been shown to increase positive emotions is reliving positive memories. This exercise is as simple as focusing your attention on a positive event in your past. It might be a big athletic event, a wedding, the birth of a child, finishing school or a promotion. This activity may be combined with actual physical reminders of the past, such as photos, ticket stubs, trophies, college degrees, and printed testimonials.  You can also create your own positive scrapbook using most cell phones these days. Simply create a folder in which you keep photos of positive events. Start your own collection today. The main idea here is to savor the experience, to pay close attention to sensory details, to squeeze every last ounce of positive emotion out of the experience.

The extent to which you experience positive emotions is largely based on your thinking. Overthinking kills positive emotions. Worry, doubt, and stress drown out positive emotions. Emotions are highly individualized. They vary from person to person and what evokes one emotion in one person may not do the same in another. What makes one person recoil in disgust may make another person laugh. Emotions depend on how you interpret events. You have to take a moment (in the moment) and look for the good in the situation. Once you find the good, you must intentionally magnify it, and let it grow.  You have the power to turn positive emotions off and on.

Look at the room you’re in right now.

Ask yourself:

What’s going right for me right now?

How am I fortunate/blessed to be here?

How does being here benefit me?

What meaning can I take away from this situation?

When you take time to think this way, it builds gratitude in you.

By the way, it is normal if positivity feels unusual or weird at first.

Capitalizing on Love

One of the foremost researchers in the area of love and marriage is Shelly Gable, an assistant professor of psychology at UCLA. Most researchers looking at marriage work on conflict management, how to create more harmony between partners, and how individuals in a couple cope with traumatic events.  Gable is one of a handful of researcher who looks at what makes a thriving marriage. Her work provides some valuable insights if you are interested in transforming your good relationship (e.g., friendship, marriage, parent or child) into a great one.

Gable looks to see how you respond when your spouse tells you that he’s just been promoted, or your child tells you that she won Class President, or when your mother tells you she won a tennis tournament, or when your friend tells you she just won a huge lawsuit. Gable puts your responses into four different categories which break down as follows:

1.      An enthusiastic reaction such as “Wow! That’s tremendous. That’s the best thing I’ve heard all week. I’m sure there are more great things to come for you. You’ve definitely earned it. Congratulations!” This reaction is called the active-constructive response by Gable.

2.      A more subdued reaction where you share your happiness but say little. For example, “That’s nice dear.” This is the passive-constructive response.

3.      Or perhaps you point out some of the potential pitfalls or negatives within the good event. For instance, “Wow, I sure hope you can handle all that extra responsibility. Does this mean you will have to work extra hours?” Gable refers to this as the active-destructive response.

4.      Or, you might respond with disinterest and not respond to the good news at all. Most folks do this by merely changing the subject, “Yes, but what do you think about the weather outside?” This is known as the passive-destructive response.

The first type of response, the active-constructive one, is called “capitalizing” by Gable and here’s the fascinating part…capitalizing amplifies the pleasure of the good event and creates an upward spiral of good feelings.

Gable has shown that capitalizing is one of the keys to strong, supportive, thriving relationships. 

So how do you respond to good news from other people?

Are you a “capitalizer” who creates upward spirals of positive emotions?

Or do you turn a blind eye and a deaf ear to the good news of others?

The consequences of learning how to be more of a “capitalizer” are impressive and robust. Couples who describe themselves as having a spouse who is active and constructive in response to their good news are more committed to the relationship, more in love, and happier in their marriage.  Think about that the next time your mate comes in the door with exciting news.

Closing Remarks

            I’ve found a large number of people are passionate and excited about positive psychology. It offers an energizing approach to your personal and professional life. Hopefully, by sharing some information about positive psychology, you’ve become excited about the possibilities also.

Again my name is John Schinnerer. I’m happy to speak to those interested in future keynote presentations or seeing clients privately. My book is entitled ‘Guide To Self: The Beginner’s Guide to Managing Emotion & Thought’ and may be purchased at Amazon.com, or Target.com. My email address is John@GuideToSelf.com.  My website is www.GuideToSelf.com. Please feel free to go and sign up for my newsletter by clicking on Email Sign Up on the left of the screen.

Now to your questions…

 

Hope you enjoyed it!


Have a wonderful evening,

John Schinnerer, Ph.D.

Guide To Self, Inc.

913 San Ramon Valley Blvd.

Danville, CA 94526

 http://www.guidetoself.com


 

Positive Psychology - The Science of Optimal Human Functioning


Free teleclass
Positive Psychology – The Science of Optimal Human Functioning
11/18/09 (Wednesday)
6 pm PST/9 pm EST
with John Schinnerer, Ph.D.,
Author, positive psychology coach, speaker, amusing guy
Simply call 212-461-5903 and enter Pin 3474#

 

Positive psychology is the scientific study of optimal functioning, the applied approach to human flourishing. The lessons of positive psych are appropriate for everyone – teenagers, executives, managers and the elderly. Even the Army is currently training thousands of sergeants in positive psychology to boost the resiliency of troops and to decrease the possibility of post-traumatic stress disorder. While our Army troops have always been physically fit, we are now seeing a momentous shift in thinking to enable them to become psychologically fit as well.

So this class and PP in general definitely has something to offer you and it is as valuable in your personal life as in your professional life. At the heart of positive psychology are a number of research based findings into how and when people function at their very best.

 

 

Positive Psychology and Optimal Human Functioning - A Complementary Telecourse 11/18/09 at 6 pm PST

 Guide To Self with Dr. John Schinnerer
Optimal Human Functioning Via Positive Psychology
925-575-0258
John@GuideToSelf.com


Dear Friends:

I have been invited to conduct a training class at a speaking platform like no other and wanted to invite you to listen. The class is complimentary and you can listen to as many classes as you wish from the comfort of your home and convenience of your telephone or computer.

The class I am offering a complementary training course, Positive Psychology: The Science of Optimal Human Functioning, on November 18th, 2009 at 6 pm PST.
To find out more, please go to: http://www.globalteleclass.com
 

At this platform you will be trained, motivated and inspired by some of the most respected speakers in the Health, Personal Development and Sales & Marketing Industries.


For the month of November, scheduled speakers include:

Health Department: Steven Frank, Jennifer Hough, Dr. Elizabeth Lombardo, Elaine Petrone, Eric Rolf, Nancy Desjardins, Dr. John Schinnerer, and Jimmy Moore


Sales & Marketing Department: Beatty Carmichael, Angela Treat Lyon, Heather Picken, Jerry Ellefson, Rik Schnabel, Ed Dacey, and Mary Beth Lozano


Personal Development Department: Joan Marie Whelan, Dr. Rick Brinkman, Satyen Raja, Leslie Householder, Dr. Gloria Burgess, Ken Foster & Amazon John Easterling, Debbie Friedman, Stephanie Frank, Nanette Geiger, Katana Abbott, Philip Tirone, Deborah Skye King, Michelle Rigg, Wes Hopper, and Steve Keough.


Remember, these classes are being offered at no cost to you and you can listen from the comfort of your home and convenience of your telephone or computer.

Please take advantage of this offer and register today!

http://www.globalteleclass.com

To your success,

John Schinnerer, Ph.D.
Positive Psychology Coach
Guide To Self, Inc.
913 San Ramon Valley Blvd. #280
Danville, CA 94526
(925) 575-0258

 

Dr. John Schinnerer is in private practice coaching individuals to their optimal human functioning using the science of positive psychology. He is President of Guide To Self (http://www.guidetoself.com), a company that focuses on executive coaching, emotional management skills and mindful living.  He holds a doctorate from U.C. Berkeley in psychology. Dr. Schinnerer hosted Guide To Self Radio, a prime time radio show on positive psychology and emotional management. Dr. Schinnerer started in the private sector as President of Infinet Assessment (http://www.infinetassessment.com), a psychological testing company to help firms select the best applicants. Dr. Schinnerer is the award-winning author of Guide To Self: The Beginner’s Guide To Managing Emotion and Thought and numerous articles. His book may be found at Amazon.com, Target.com and BarnesAndNoble.com.

Old Beliefs About Depression Toppled in New Northwestern Study - Depression Largely Unrelated To Stress

From ScienceDaily (Oct. 27, 2009) — More than half the people who take antidepressants for depression never get relief.Why? Because the cause of depression has been oversimplified and drugs designed to treat it aim at the wrong target, according to new research from the Northwestern University Feinberg School of Medicine. The medications are like arrows shot at the outer rings of a bull’s eye instead of the center.A study from the laboratory of long-time depression researcher Eva Redei, presented at the Neuroscience 2009 conference in Chicago this week, appears to topple two strongly held beliefs about depression. One is that stressful life events are a major cause of depression. The other is that an imbalance in neurotransmitters in the brain triggers depressive symptoms.Both findings are significant because these beliefs were the basis for developing drugs currently used to treat depression.Redei, the David Lawrence Stein Professor of Psychiatry at Northwestern’s Feinberg School, found powerful molecular evidence that quashes the long-held dogma that stress is generally a major cause of depression. Her new research reveals that there is almost no overlap between stress-related genes and depression-related genes.“This is a huge study and statistically powerful,” Redei said. “This research opens up new routes to develop new antidepressants that may be more effective. There hasn’t been an antidepressant based on a novel concept in 20 years.”

 For the full article, please click here.

 

What are you learning today? Stay curious!

 John Schinnerer, Ph.D.Guide To Self, Inc.Executive coach, speaker, authorDanville,  San Ramon,  Alamo CA

Football and Brain Damage - Should You Let Your Child Play Football?


I am an avid football fan and have been since I was six years old. I grew up down the street from Gene Upshaw, Hall of Fame offensive lineman for the Oakland Raiders, and Head of the Player’s Union for years. I love football.

That said, my 12-year-old son and I have an ongoing debate over whether or not he can play PeeWee Football (in the San Ramon Valley it’s called Thunderbirds). I have told him repeatedly that the damage done to his body, in particular his brain, is not worth any success that may be had playing football.

The brain is the consistency of a wet sponge or a soft boiled egg. The human skull is hard to keep your brain safe from injury. However, the inside of the skull has pointed ridges which can damage the brain when the head and body are stopped suddenly, such as that which happens on many plays in football. Even those hits which don’t result in a ‘concussion’ still bruise the brain to an extent. It’s not as simple as one has a concussion or one does not. It’s not black and white. Damage to the brain occurs on a continuum. Think of it as a 1 to 10 scale with 1 being uninjured and 10 being a severe concussion.

Even lesser hits in football can result in minor bruises to the brain, bruises which may not be considered even mild concussions. But there is still a cumulative negative effect on the brain. And we’re beginning to see the results thanks to former NFL and college players who have donated their brains after death.

We’ve known for roughly 20 years that ex-NFL players suffer from the degenerative brain disease known as CTE, or Chronic Traumatic Encephalopathy. CTE is the only fully preventable cause of dementia of which we know.

A new study has revealed that the brain of a deceased 18-year-old former college football player showed early signs of CTE. This is the youngest age that signs of CTE have been found, to my knowledge.

The same study also report that Mike Borich, a former college football player who passed away at the age of 42, showed advanced signs of CTE. This is the first time that advanced signs of CTE have been identified in a former college player who never played in the NFL. It is also the first time that CTE signs have been found in one who played the position of wide receiver. This means that the damage done to the brain in high school and college football is taking a toll on the brain that adversely affects quality of life later on. Adverse effects of CTE may include symptoms such as change in personality, self-destructive behaviors, addictive behaviors, memory loss and more.

According to Dr. Robert Cantu, a leading sports concussion expert and clinical professor of neurosurgery at Boston University School of Medicine, ‘It is our hope that this evidence helps draw the focus of the CTE discussion to amateur athletes, where it belongs. Young men and women are voluntarily exposing themselves to repetitive brain trauma without full knowledge of the potential consequences, and the rules of the games are designed without an appreciation for the risks carried by the players.’

Cantu and the other co-directors of the BUSM CSTE, Robert Stern, PhD, and Chris Nowinski, a former division I football player, published a paper that reported these CTE findings in the July issue of the Journal of Neuropathology and Experimental Neurology (2009, vol.68¸ pp. 709-735). The results were also presented to the NFL Mild Traumatic Brain Injury Committee and NFL Players Association.

As long as I’m in charge of my son’s health, he won’t be playing football. The risk is too high. The importance of a healthy brain is too great. Odds are, he will be angry with me for some time. I’m willing to risk it.  

All the best,

 

John Schinnerer, PhD

Guide To Self, Inc.

 

 

 

 

Many Cell Phone Users Don’t See What’s Right In Front Of Them - A Unicycling Clown Passing Them



From ScienceDaily (Oct. 20, 2009) — Everyone tends to float off into space once in a while and fail to see what is sitting there right in front of them. Recently researchers decided to put the theory of “inattentional blindness” to the test: the unicycling clown test. They documented real-world examples of people who were so distracted by their cell phone use that they failed to see the bizarre occurrence of a unicycling clown passing them on the street.

The study is published in an upcoming issue of Applied Cognitive Psychology.

Compared with individuals walking alone, in pairs, or listening to their ipod, cell phone users were the group most prone to oblivious behavior: only twenty-five percent of them noticed the unicycling clown. The walkers not using a cell phone noticed the clown over fifty-percent of the time.

Furthermore, the cell phone users had difficulties performing even the simple task of walking, an action that should require relatively few cognitive resources. They walked more slowly, changed direction more often, were prone to weaving, and acknowledged other individuals more rarely.

Dr. Ira E. Hyman, Jr. at Western Washington University, head researcher of the study, says: “If people experience so much difficulty performing the task of walking when on a cell phone just think of what this means when put into the context of driving safety. People should not drive while talking on a cell phone.” Furthermore, the research shows that the level of familiarity with the person’s real-world environment does not affect their attentional awareness.

 For full article, please click here.

Is it possible that using a cell phone makes us more mind-less? Perhaps it disconnects us from what is going on within our bodies and immediately around us outside our bodies. Use caution when talking on the cell while driving.

 

Latest stats show that driving while talking on cell is as dangerous as driving drunk. It simply overtaxes our minds and our attentional capabilities.

 The take home point is that our attention is limited in nature, not limitless.

Have a wonderful Wednesday!

John Schinnerer, Ph.D.

Guide To Self, Inc.
Danville, CA 94526

Positive psychology coach

Emotions in Advertisement Must Match Emotions in Consumer to Sell Vacations Most Efficiently

ScienceDaily (Oct. 19, 2009) — Most of us won’t respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we’re more likely to book a weekend at a spa. 

“Imagine you are sitting in a bathtub, listening to calm music with gentle candlelight. Add lavender aroma. Then as you flip through a magazine, you come across an advertisement from an amusement park, promising you an exciting place full of adventurous offerings. How appealing would you find the prospect of visiting this amusement park?” write authors Hakkyun Kim (University of Concordia, Canada), Kiwan Park (Seoul National University, Korea), and Norbert Schwarz (University of Michigan). 

The authors found that people evaluate vacation products with adventurous appeals more favorably when they feel excited rather than peaceful, and vice versa. They found that processing advertising claims depends much on the consistency between the message and the consumer’s mood. 

The authors explain that people who see an advertisement that promises an exciting vacation ask themselves, “Would this vacation really make me feel that way?” They are more likely to think a vacation will really be exciting when they currently feel excited rather than peaceful. In other words, incidental emotions influence the perceived likelihood that the product will deliver on its emotional promises: When the current emotions match the promises of the product, people infer that it may really make them feel that way; but when the current emotions mismatch the promises, the discrepancy between their current feelings and the promises suggests that the product may fail to deliver what it promises. 

The researchers’ results suggest that marketers can facilitate the impression that products will deliver on their promises by displaying them in contexts in which consumers’ pre-existing feelings are likely to match the product’s claims. “Exciting sports events are a better arena for advertising exciting vacations than for advertising serene vacations, not only because an exciting vacation may match the audience’s general preferences, but also because an exciting vacation will match the audience’s current feelings,” the authors conclude.

For full article, please click here.

I suppose this makes accurate emotional measurement all the more important. Check out the work I’ve been doing with Resonance Strategies. Great work for marketing, branding, and change initiatives for those who aren’t too fearful. In the consulting work I’ve done, I’ve foudn that dealing with emotions in a business climate sends most business people running for the hills. It’s not rational, it’s emotional! Despite their fears, emotion is still a larger part of the human mind that reason (roughly 90-10%) and dominates most decision-making.

The next step will be matching internal branding campaigns to employee emotions to ensure greater employee productivity. Do I hear individualized internal branding calling? What about individualized external branding and advertising to match ads to consumer emotions and moods?

Savor the day!

John Schinnerer, Ph.D.