Which Is Your Most Important Sense - Sight, Smell, Taste, Touch, Hearing?

18. March 2010 by John Schinnerer.

Amazing new research is coming out showing the importance of your sense of touch. It is the first sense available to you as a baby. 

A variety of positive and negative emotions can be understood through one second touches to the forearm, even if you cannot see the person touching you.

It may be that touch sends more information than gestures, body language or facial expressions. Touch varies widely in its expression - a hug, a gentle touch on the shoulder, a scratch on the face, a hip check, a high five, a punch to the bicep, a desperate clutch to the forearm. All of these are expressions of touch filled with social and emotional meaning for the person whom receives the touch.

While I follow the latest research on emotion and psychology, I was surprised and delighted to see a study on touch appear in the latest issue of Sports Illustrated (The Metaphysical Significance, Staggering Ubiquity and Sheer Joy of High Fives by Chris Ballard). The study which looked at the effects of touch on performance in the NBA is entitled Tactile Communication, Cooperation and Performance: An Ethological Study of the NBA and comes out of the greatest university in the world - U.C. Berkeley (okay, I’m biased!). Lead researchers of the project are Michael Kraus and Dacher Keltner.

The researchers observed nearly 300 NBA players (across all 30 teams) over a period of 2 months. They catalogued and recorded every touch between players during games. The touches were classified in one of 12 areas including categories such as high fives, head slaps, and jumping shoulder bumps. The results were nothing short of awe-inspiring. The more touches between teammates, the more wins the team had. 

The teams that touch the most? The Los Angeles Lakers and the Boston Celtics. Both of these teams surpassed the 60 win mark last season. And both teams averaged more than 100 seconds of touching during games. The results held even when the lofty expectations are taken into account for these elite teams.

The teams that touch the least? The Sacramento Kings and the Charlotte Bobcats. They averaged a measly 16.5 seconds and earned only 52 wins last season combined. 

How about individual players? Does the power of touch hold at an individual level?

The ’touchiest’ players (i.e., most high fives, chest bumps, head slaps) are also among the NBA’s elite players including Kevin Garnett of the Celtics, Chris Bosh of the Toronto Raptors, Kobe Bryant of the Lakers, and Dirk Nowitzki of the Dallas Mavericks. Garnett averages 15.7 seconds of touching per game which is over two times as much as the entire Sacramento Kings entire team.

Apparently, it’s the leaders of the team that initiate most of the touching in the form of hugs, low fives, fist bumps and more.

Why is there such a powerful effect for the sense of touch?   

We know that massages from loved ones not only reduce pain, they also reduce depressive symptoms. Students who are given a compassionate pat on the shoulder are 200% more likely to volunteer for an in class assignment. When your doctor offers a sympathetic touch, it makes you feel as if he has spent twice as much time with you during the visit.

How can one sense be related to such varied and significant events as wins in the NBA, reduction in depression, perception of time, reduction in pain, and promotion of altruistic behavior?

The primary theory is that touch activates the autonomic nervous system which has two branches - the sympathetic nervous system (SNS) and the parasympathetic nervous system (PNS).  One helpful metaphor to understand these two is the idea of a car in which the accelerator is like the sympathetic nervous system and the brakes are akin to the parasympathetic nervous system. Positive touches (e.g., kind, compassionate, tender, gentle, sympathetic, etc.) seem to activate the PNS, or the body’s brakes, which helps the body to relax, to experience positive emotions. Negative touches (e.g., a punch, a pinch, scratch or a bite) seems to activate the SNS, or the body’s gas pedal, which prepares the body for the fight or flight response.

In many of us, the SNS is chronically active as if the gas pedal is being pushed continuously. Due to the fast pace of society, the financial demands, the pressure of balancing work, home and personal health, many get into a cycle of chronic low level stress. In this case, the PNS, the relaxation response, is rarely, if ever, activated.

In sports psychology, it is known that the zone, where optimal human functioning occurs, requires a balance between stress and relaxation. In other words, there needs to be a balance between the functioning of the SNS and the PNS. Touch seems to be one way to activate the PNS thereby balancing the pressure of performing in the moment with the relaxation response, allowing athletes to perform at their peak.

Hope you enjoyed this one! I sure enjoyed writing it!

All the best,

John Schinnerer Ph.D.

Guide To Self, Inc.

Positive Psychology Coach

Posted in Emotion & learning, Danville CA, Emotion & productivity, National speakers, Hope, Relationships, Resiliency, Altruism, Corporate Culture, Employee engagement, Emotion & Athletics, San Francisco Bay Area, Well-being, Optimal Human Functioning, Brain plasticity, Body posture & the mind, San Ramon CA, Executive coach, Anger Management, Managing Anxiety, Dr. John Schinnerer, Life coach, Guide to Self, Measuring emotions, Managing stress, Counseling, Positive Psychology, Business & psych, Emotional IQ, Anxiety, Depression, Emotional mind, Emotional management, Guide To Self Beginners Guide To Managing Emotion, Psychology & soccer, Staying calm, Happiness, Sports Psychology | Print | No Comments »

How To Transform Pessimism to Realistic Optimism - Positive Psychology

13. March 2010 by John Schinnerer.

I received an email today from a highly qualified lady who asked how I changed my own temperament from pessimistic to optimistic.  

Here is her email… 

Hi John -

I hope I am not a nuisance. I would like to follow up to the email I sent last night with some thoughts I had overnight. Since you don’t know me at all(!) and you may be uncomfortable responding, I thought I would share just to let you know I do have some credentials for doing what I do - I have a Masters in Counseling/Sport Psych, certifications in hypnotherapy/neuro-linguistic psych/life coach, and a Gallup University Strengths Performance certification. I have been a NCAA Tennis coach as well. I’ve been working with young adults and professionals on tour for fifteen years. 

More importantly - I am wondering how you transformed your outlook from black to white…I read that it was a conscious decision, attitude is a choice, however many individuals (mainly kids) are not strong enough to do this movement from bleak to bright (of course so they say… however are very resilient so the corollary should apply! may be excuse too as it takes hard work). What did you do daily to see and feel the glass half full? 

Thanks for your attention and consideration of responding. Think positive as you never know when something like this could lead to a speaking engagement across country! 

Best 

Jeanne 

And here is my response… 

Dear Jeanne: 

No nuisance at all. It’s a pleasure.  

The primary ways that I have altered my own temperament overlaps with the exercises that I share with others …Forgiveness a la Fred Luskin, Gratitude a la Robert Emmons, Mindfulness a la Jon Kabat-Zinn, Curiosity a la Todd Kashdan, Resiliency via Bonnie Bernard at WestEd, self-compassion via Duke University,  identifying strengths, values, purpose and meaning (Chris Peterson, Martin Seligman, William Damon), and then a large amount of time spent on awareness of and tools to manage emotions – both mitigating ‘negative’ emotions and fostering ‘positive’ emotions.

The biggest help, I believe, came from the notion of radical acceptance of emotions and thoughts that comes with the practice of mindfulness.  This combined approach has been immensely helpful to numerous clients, in particular adolescent males. 

Most of the men I see come in with complaints of depression, anger, irritability, anxiety and/or lack of purpose. I’m continually amazed at the results that clients achieve after learning and applying these tools.   

To keep younger folks engaged in the process, I often insert rewarding breaks such as short clips of stand up comics (laughter open us up to new learning), BMX trick riding videos (facilitates awe), and so on. I also reveal a lot of my past to clients to a) normalize their current situation and b) make the dynamic more of a two-way relationship. I believe it is difficult and unnatural to ask an adolescent male to come into an office and spill their stories to a stranger.  To improve (at least in my mind!) upon the traditional therapeutic model, I often tell young men that they don’t even need to speak in the first session if they so choose. The simple act of giving them the choice and the power over how much to divulge and how quickly empowers them and makes them feel comfortable.  And we know that  roughly ½ of positive emotions have a prerequisite of feeling safe and comfortable before one has a chance of experiencing them.  

I think Positive Psychology is necessary but insufficient to get many to a happier, more meaningful place in the sense that negative emotions are ‘stronger’ than positive ones. So the best bang for the buck in terms of increasing life satisfaction comes from teaching others to turn down the volume on the major negative emotions (anger, fear, sadness). This idea was well laid out in a recent paper by Todd Kashdan.  

However, it’s also useful and necessary to teach people to identify and foster positive emotions as we are oftentimes unaware of many of them and they pass us by quickly. We know the positive emotions are fragile and fleeting so we need to train ourselves to be mindful of opportunities for the cultivation of positive emotions.  And of course, there are the more common sense interventions as well – proper diet, adequate exercise, hanging out with supportive, nonjudgmental people and appropriate assertiveness (to nip festering irritation before it escalates to anger or rage).

I hope that is helpful.  

Feel free to email back! 

All the best, 

John  

John Schinnerer, Ph.D.

Positive Psychology Coach

Author of the award-winning book Guide To Self:The Beginner’s Guide To Managing Emotion & Thought

Guide To Self, Inc.

913 San Ramon Valley Blvd. #280

Danville CA 94526

GuideToSelf.com - Web site

DrJohnBlog.GuideToSelf.com - Award-winning Blog

@johnschin - Twitter

Posted in Emotion & learning, Gratitude, Awareness, Danville CA, Emotion & productivity, Alamo CA, Emotion & Athletics, Brain plasticity, Hope, Managing Sadness, Dr. John Schinnerer, Managing stress, Forgiveness, Life coach, Guide To Self Beginners Guide To Managing Emotion, Managing Anxiety, Emotional mind, Positive Psychology | Print | No Comments »

How to Transform Your Outlook from Pessimistic to Realistically Optimistic - Positive Psychology

12. March 2010 by John Schinnerer.

I received an email today from a highly qualified individual who works with adolescents. She asked how I changed my own temperament from pessimistic to optimistic.

 

Here is her email…

 

Hi John - Hope I am not a nuisance. I would like to follow up to the email I sent last night with some thoughts I had overnight. Since you don’t know me at all(!) and you may be uncomfortable responding, I thought I would share just to let you know I do have some credentials for doing what I do - I have a Masters in Counseling/Sport Psych, certifications in hypnotherapy/neuro-linguistic psych/life coach, and a Gallup University Strengths Performance certification. I have been a NCAA Tennis coach as well. I’ve been working with young adults and professionals on tour for fifteen years.

 

More importantly - I am wondering how you transformed your outlook from black to white…I read that it was a conscious decision, attitude is a choice, however many individuals (mainly kids) are not strong enough to do this movement from bleak to bright (of course so they say… however are very resilient so the corollary should apply! may be excuse too as it takes hard work). What did you do daily to see and feel the glass half full?

 

Thanks for your attention and consideration of responding. Think positive as you never know when something like this could lead to a speaking engagement across country!

 

Best

 

Jeanne

 

And here is my response…

 

Dear Jeanne:

 

No nuisance at all. A pleasure.

 

The primary ways that I have altered my own temperament overlaps with the exercises that I share with others …Forgiveness a la Fred Luskin, Gratitude a la Robert Emmons, Mindfulness a la Jon Kabat-Zinn, Curiosity a la Todd Kashdan, Resiliency via Bonnie Bernard at WestEd, self-compassion via Duke University,  identifying strengths, values, purpose and meaning (Chris Peterson, Martin Seligman, William Damon), and then a large amount of time spent on awareness of and tools to manage emotions – both mitigating ‘negative’ emotions and fostering ‘positive’ emotions. The biggest help, I believe, came from the notion of radical acceptance of emotions and thoughts that comes with the practice of mindfulness.

 

This combined approach has been immensely helpful to numerous clients, in particular adolescent males.  Most of the men I see come in with complaints of depression, anger, irritability, anxiety and/or lack of purpose. I’m continually amazed at the results that clients achieve after learning and applying these tools. 

 

To keep younger folks engaged in the process, I often insert rewarding breaks such as short clips of stand up comics (laughter open us up to new learning), BMX trick riding videos (facilitates awe), and so on. I also reveal a lot of my past to clients to a) normalize their current situation and b) make the dynamic more of a two-way relationship. I believe it is difficult and unnatural to ask an adolescent male to come into an office and spill their stories to a stranger.  To improve upon the traditional therapeutic model, I often tell young men that they don’t even need to speak in the first session if they so choose. The simple act of giving them the choice and the power over how much to divulge and how quickly empowers them and makes them feel comfortable.  And we know that  roughly ½ of positive emotions have a prerequisite of feeling safe and comfortable before one has a chance of experiencing them.

 

I think Positive Psychology is necessary but insufficient to get many to a happier, more meaningful place in the sense that negative emotions are ‘stronger’ than positive ones. So the best bang for the buck in terms of increasing life satisfaction comes from teaching others to turn down the volume on the major negative emotions (anger, fear, sadness). This idea was well laid out in a recent paper by Todd Kashdan.

 

However, it’s also useful and necessary to teach people to identify and foster positive emotions as we are oftentimes unaware of many of them and they pass us by quickly. We know the positive emotions are fragile and fleeting so we need to train ourselves to be mindful of opportunities for the cultivation of positive emotions.

 

And of course, there are the more common sense interventions as well – proper diet, adequate exercise, hanging out with supportive, nonjudgmental people and appropriate assertiveness (to nip festering irritation before it escalates to anger or rage).

 

I hope that is helpful.

 

Feel free to email back!

 

All the best,

 

John

 

 

John Schinnerer, Ph.D.

Positive Psychology Coach

Author of the award-winning book Guide To Self:

The Beginner’s Guide To Managing Emotion & Thought

Guide To Self, Inc.

913 San Ramon Valley Blvd. #280

Danville CA 94526

(925) 575-0258

GuideToSelf.com - Web site

DrJohnBlog.GuideToSelf.com - Award-winning Blog

@johnschin - Twitter

 

 

 

Posted in Emotion & learning, Danville CA, Emotion & productivity, International Wellbeing Study, National speakers, Raising optimistic children, Hope, Gratitude, Curiosity, Science of love, San Ramon CA, Executive coach, Alamo CA, Awe & Elevation, San Francisco Bay Area, Well-being, Self-compassion, Emotion & Athletics, Meaning-making, Therapist, Optimal Human Functioning, Mindfulness, Resiliency, Guide to Self, Staying calm, Social anxiety disorder, Tips to help anxiety, Life coach, Dr. John Schinnerer, Positive Psychology, Forgiveness, Realistic optimism, Managing stress, Morals and values, Guide To Self Beginners Guide To Managing Emotion, Anger Management, Managing Sadness, Men's emotions, The human brain, Managing Anxiety, Emotional management, Depression, Parenting, Emotional mind, Sports Psychology | Print | No Comments »

What’s Coming Next With Well-Being Per Daniel Kahneman

9. March 2010 by John Schinnerer.

The Well-Being Explosion and What’s Next

Nobel Prize-winning psychologist Daniel Kahneman states that increasing interest in life satisfaction and well-being is reaching critical mass throughout the world now that economists are involved with measuring Gross Domestic Happiness (GDH) and other key metrics. In a clip from Gallup’s series, “Next Steps: Transforming Americans’ Health and Well-Being,” Kahneman looks at why the study of emotions is likely to be the future of well-being research.

 

 http://www.gallup.com/video/123914/Well-Being-Explosion-Whats-Next.aspx

 

It’s a fantastic, uplifting feeling to know that the rest of the world might be beginning to realize the importance of the work on which I’ve been spending the past 15 years of my life. Ever since 1995, I’ve been studying, practicing and teaching the best scientifically-proven methods to alleviate destructive emotions (e.g., fear, anger, sadness) and cultivate more constructive emotions (e.g., awe, pride, love, contentment, curiosity, and more). I’ve written award winning book (Guide To Self: The Beginner’s Guide To Managing Emotion and Thought), spoken to tens of thousands of people and done a daily prime time radio show. It is so rewarding to think that some folks might be understanding the power, importance and ubiquity of emotions.

 

I’ll check in with you soon!

 

All the best,

John

John Schinnerer, Ph.D.

Positive Psychology Coach

Guide To Self, Inc.

http://www.guidetoself.com 

Posted in Danville CA, Emotion & productivity, International Wellbeing Study, Emotion & learning, National speakers, Science of love, Emotion and technology, Corporate Culture, San Ramon CA, Alamo CA, San Francisco Bay Area, Well-being, Self-compassion, Emotion & Athletics, Executive coach, Optimal Human Functioning, Curiosity, Gratitude, Dr. John Schinnerer, Life coach, Happiness, Measuring emotions, Managing stress, Forgiveness, Business & psych, Morals and values, Guide To Self Beginners Guide To Managing Emotion, Men's emotions, The human brain, Organizational psychology, Managing Sadness, Managing Anxiety, Emotional mind, Emotional management, Positive Psychology | Print | No Comments »

Happiness, Greater Well-being Related to Less Chit Chat & More Deeper Conversations

6. March 2010 by John Schinnerer.

Press release from Association of Psychological Science…

Talking Your Way to Happiness: Well-being Is Related to Having Less Small Talk and More Substantive Conversations

Is a happy life filled with trivial chatter or reflective and profound conversations? Psychological scientists Matthias R. Mehl, Shannon E. Holleran, and C. Shelby Clark from the University of Arizona, along with Simine Vazire of Washington University in St. Louis investigated whether happy and unhappy people differ in the types of conversations they tend to engage in. Volunteers wore an unobtrusive recording device called the Electronically Activated Recorder (EAR) over four days. This device periodically records snippets of sounds as participants go about their lives. For this experiment, the EAR sampled 30 seconds of sounds every 12.5 minutes yielding a total of more than 20,000 recordings. Researchers then listened to the recordings and identified the conversations as trivial small talk or substantive discussions. In addition, the volunteers completed personality and well-being assessments.

As reported in Psychological Science, a journal of the Association for Psychological Science, analysis of the recordings revealed some very interesting findings. Greater well-being was related to spending less time alone and more time talking to others: The happiest participants spent 25% less time alone and 70% more time talking than the unhappiest participants. In addition to the difference in the amount of social interactions happy and unhappy people had, there was also a difference in the types of conversations they took part in: The happiest participants had twice as many substantive conversations and one third as much small talk as the unhappiest participants.

These findings suggest that the happy life is social and conversationally deep rather than solitary and superficial. The researchers surmise that — though the current findings cannot identify the causal direction — deep conversations may have the potential to make people happier. They note, “Just as self-disclosure can instill a sense of intimacy in a relationship, deep conversations may instill a sense of meaning in the interaction partners.”

News Release

March 4, 2010
For Immediate Release

Posted in Emotion & productivity, Emotion & learning, National speakers, Mindfulness, International Wellbeing Study, Executive coach, San Francisco Bay Area, Optimal Human Functioning, Therapist, The human brain, Men's emotions, Emotional IQ, Life coach, Dr. John Schinnerer, Unique marketing research, School psychology, Guide To Self Beginners Guide To Managing Emotion, Morals and values, Happiness, Positive Psychology | Print | No Comments »

Awe-Inspiring Articles Most Likely To Be Shared With Others from New York Times site

19. February 2010 by John Schinnerer.

I’m always on the look out for short videos to elicit specific emotions when I speak to audiences.

It might be sadness, hope, inspiration, elevation (the feeling you get when you witness another person performing an act of moral courage), laughter, courage, curiosity, or others. I’ve found that it is often useful to have a short video break for audiences for several reasons. I can use the video to put them in a particular feeling state. The video may be used to start discussion. It’s a chance for me to take a sip of water to wet my whistle.

The videos can be used to demonstrate the effect that ‘negative’ emotions such as anger, fear and sadness have on our attention and awareness (e.g, they narrow our focus). Or to show the broaden-and-build effect that positive emotions have on us (e.g., they open our awareness, increase the available thought processes we have, and build internal resources for later use).

So I found it interesting when I came across research from the University of Pennsylvania that showed that the most emailed articles from the New York Times website involved one of two themes: sex or awe (and perhaps awe-inspiring sex!). Folks on the web were most likely to share articles that filled readers with awe, a theme that was noticed after researchers realized the vast number of scientific articles being shared via email.

Definition of Awe

Awe is defined as a ‘feeling of self-transcendence, admiration and elevation in the face of something greater than the self.’ There seems to be two types of awe (at least).

There is the type of awe that comes from watching feats of human strength, ability, balance, and bravery.

I would also argue that there is a type of awe which combines simultaneous feelings of mild fear along with elevation or self-transcendence.

Awe as Self-transcendence Mixed With a Dash of Fear

This type of awe arises due to being confronted with something that is so vast, beautiful, destructive or overwhelming that it leaves one feeling elevated and also slightly scared possibly due to a perceived threat to one’s very existence. So it’s a combination of self-transcendence (feeling connected to a larger purpose or to other beings and/or nature) with a low-level fear. For instance, watching a volcano erupt or standing atop the Grand Canyon might create a feeling of awe which mixes fear and self-transcendence.

Awe as Self-Transcendence and Elevation

Then, there  are events which evoke awe that are more purely ‘positive’ in the traditional sense and solely involve the feelings of self-transcendence, elevation and expansiveness in the chest. Some of the best current examples of awe-inspiring acts include Shaun White’s gold medal run in the half-pipe, followed by his celebration run, Shani Davis winning the 1000m in speed skating, and Lindsey Vonn’s gold-medal run in the slalom on an injured shin.

Watching such acts of courage and athleticism fills me with awe, disbelief, pride and a feeling of being connected to other Americans and human beings in a significant way, a way that whispers to me ‘If they can do that, what can we, as a species, do? What are we capable of? What might we be inspired to create? What problems can we solve? How can we best help one another?’

What’s more, stories that were emotion-laden were most likely to be shared with others. And within the emotionally-laden stories, stories that had to do with positive emotions were more likely to be shared than those having to do with negative emotions. Interestingly, longer articles were more readily shared than shorter articles which runs counter-intuitive to the assumption that we live in a short-attention span culture here in the U.S.

With that said, allow me to share some of my favorite awe-inspiring videos with you. And you can tell me whether or not, or to what degree, these clips fill you with awe and wonder…

Top Video to Inspire Feelings of Awe

Dylan Longbottom Surfing a Monster 12 foot Barrel

I’m having trouble embedding this video. If the video doesn’t come up here is the link…

http://www.youtube.com/watch?v=7BOhDaJH0m4

Killer Whale Jumping Out of Water

Dolphins Playing with Self-made Bubble Rings

Danny MacAskill Trick Riding BMX Bike in Edinburgh Scotland

Awe - some Images In Space from the Hubble Telescope

Let me know if you have other awe-inspiring video clips of your own. I’d love to hear from you!

Have a fantastic weekend!

John Schinnerer, Ph.D.
Positive Psychology coach, author, keynote speaker
San Francisco Bay Area
California

Posted in San Ramon CA, Emotion & productivity, Danville CA, Emotion & learning, Visual Attention, Optimal Human Functioning, San Francisco Bay Area, Awe & Elevation, Emotion & Athletics, National speakers, Curiosity, Creativity, Dr. John Schinnerer, Business & psych, Life coach, Guide to Self, Resiliency, Emotional management, Emotional mind, Positive Psychology | Print | No Comments »

Number of Positive Psychology Studies Rising Rapidly

10. February 2010 by John Schinnerer.

Posted in Science of love, Hope, National speakers, Danville CA, Emotion & productivity, Emotional mind, Guide To Self Beginners Guide To Managing Emotion, Measuring emotions, Forgiveness, Dr. John Schinnerer, Life coach, Happiness, Positive Psychology | Print | No Comments »

Anger Management 101: New Study Shows How Forgiveness and Prayer Can Reduce Rage

2. February 2010 by John Schinnerer.

Anger Management: How Prayer And Forgiveness Can Reduce Your Rage

John Schinnerer Ph.D.

Guide To Self, Inc.

www.GuideToSelf.com

 

There was some wild stuff happening on the court where I live recently.  Last Thursday, one of my neighbors accidentally backed her SUV up,

…out of her driveway

…across the street

… into our neighbor’s house

…going 60 mph.

She went through a row of 2-foot tall boulders in the garden, the concrete front step, and several support beams. Her car was completely in the neighbor’s house for a second.  

Panicked, the driver threw the car into drive and

sped out of the house

across the street

into her own garage door,

into the car parked in her garage,

and buckled the side wall.  

Shortly after the sheriff, fire and ambulance arrived; there was a Channel 4 KRON news truck. A Channel 7 news helicopter circled the court taking video footage from the air. Fortunately, no one was badly injured. 

As an interesting aside, it’s speculated that one lady would have died in the accident if it weren’t for a phone call from her church asking her to come down to volunteer for a couple hours. Had she not headed down to the church, she would have been right in the path of the oncoming car, paying bills, where she was shortly before the car exploded into her house.

The house was deemed uninhabitable and repairs are now underway. Yet, the destruction left behind by the accident was quickly followed by dark emotions – embarrassment, guilt, anger, shame, sadness, and dread.  The driver of the car stated yesterday ‘I don’t know if I’ll ever smile again.’  Meanwhile, her neighbor who lost many of her possessions said ‘A house is a thing. It can be replaced.’

All of us have made mistakes at some point in our lives. Nobody is perfect. Everyone has hurt, disappointed or betrayed the trust of someone we love.  That’s the world we live in. That’s what makes us human. We are not perfect. Life is messy and at times unfair. In my experience, this unfairness can lead to feelings of anger, resentment, sadness and anxiety.

One of the best methods I know to turn down the volume on such discomforting emotions is the daily practice of forgiveness. Most of my education on forgiveness has come courtesy of Fred Luskin, the former head of the Stanford Forgiveness Project, and author of Forgive For Good.

This morning I came across a new study from Psychological Science entitled ‘Motivating Change in Relationships: Can Prayer Increase Forgiveness?’ which looked at how prayer impacts our willingness to forgive. Since roughly 90% of Americans report praying at times, Florida State University psychologist Nathaniel Lambert wondered how prayer might impact forgiveness.

Lambert and his colleagues found that simply by praying a single prayer for one’s significant other led to decreased negative feelings after having been wronged. Forgiveness was defined as a decrease in the negative feelings that came up after one has been trespassed against. By the way, forgiveness does not imply that one approves of, or condones, the transgression. It is, simply put, the best way to dump out old, stale anger.

Participants who prayed were found to have fewer thoughts of revenge and less destructive emotions such as anger and resentment. These participants were more likely to forgive (yet not necessarily to forget) and move forward with their lives, unburdened by unproductive anger.

An old friend of mine used to say, for those who are unwilling to forgive prior offenses, ‘pray to be willing to be willing to forgive.’ Many times, this focus on being willing to be willing to forgive gives individuals the ability to forgive acts that were once thought to be unforgiveable.

Given the surprisingly powerful results of a single prayer, the next study Lambert did looked at what prayer might do if continued over a period of time.

In the next study, Lambert asked participants to pray for the well-being of a near and dear friend every day for a month.  On the other side, the control group was asked to merely reflect on the friendship, thinking positive thoughts but not praying specifically. Lambert looked at an additional construct in this study – the degree of selfless concern for other people in general. They found that daily prayer increased concern for others which strengthened the ability to forgive.

When we are getting along with friends and loved ones, the frequency and duration of our positive emotions increases. This bump in positive emotion, such as gratitude, pride, interest and love, makes it easier to think of others as well as ourselves. Positive emotions cause us to come together, to be more social, more open, and more giving.

When things get rocky in a relationship, as they are wont to do, negative emotions enter with greater frequency and intensity. This switches our internal focus to temporary goals that separate and alienate us from others. Temporary goals, such as revenge and meting out punishment, shift our attention from the group to the self.   This attentional shift to the self is difficult to shake as long as the negative emotions are there to fuel it. Prayer seems to shift focus from one’s self back to the group, which allows compassion to grow and resentments to die off.

As far as my neighbors go, a large dose of prayer, forgiveness and self-compassion will help alleviate the feelings of anger and loss. In many situations, forgiveness must take place on several levels to be effective – forgiveness of self, forgiveness of others, allowing others to forgive you, forgiveness of God for His part in allowing unjust situations, and allowing God to forgive you. In this way the rebuilding of relationships can be accelerated to match the speed of the reconstruction of the homes.

For more information on forgiveness, please check out the book, Guide To Self: The Beginner’s Guide To Managing Emotion and Thought or the article, Forgiveness: The Key to Releasing the Pain of Past Mistakes and Betrayals.

 

Author Bio:

John Schinnerer, Ph.D. is in private practice helping individuals learn happiness by mitigating destructive emotions and fostering constructive emotions. Using positive psychology, he helps clients achieve happy, thriving, meaningful lives. His practice is located in the Danville San Ramon Medical Center at 913 San Ramon Valley Blvd., #280, Danville, California 94526. He graduated summa cum laude from U.C. Berkeley with a Ph.D. in educational psychology. John Schinnerer has been an executive and coach for over 12 years. John Schinnerer is President and Founder of Guide To Self, a company that coaches clients to their potential using the latest in positive psychology, mindfulness and attentional control. John Schinnerer hosted over 200 episodes of Guide To Self Radio, a prime time radio show on positive psychology, in the San Francisco Bay Area.   John Schinnerer’s areas of expertise range from positive psychology, to emotional awareness, to moral development, to music psychology, to sports psychology. He wrote the award-winning, ‘Guide To Self: The Beginner’s Guide To Managing Emotion and Thought,’ which is available at Amazon.com, BarnesAndNoble.com and AuthorHouse.com.  He is currently collaborating with the University of New Zealand in a longitudinal positive psychology study called The International Wellbeing Study (www.wellbeingstudy.com). < -->

Posted in National speakers, Danville CA, Overcoming failure, Gratitude, Assertiveness, Hope, Emotion & productivity, International Wellbeing Study, Self-compassion, Alamo CA, Optimal Human Functioning, Executive coach, San Ramon CA, Violence and abuse, Resiliency, Men's emotions, Life coach, Staying calm, Dr. John Schinnerer, Managing stress, Positive Psychology, Forgiveness, Happiness, Infinet Assessment, Anger Management, Dealing with loss, Emotional management, Depression, Guide To Self Beginners Guide To Managing Emotion, Bullies | Print | No Comments »

Using Positive Psychology to Achieve Your Optimal Functioning - Radio Interview with John Schinnerer & David Van Nuys

27. January 2010 by John Schinnerer.

Please take a listen to Dr. John Schinnerer’s recent radio interview with David Van Nuys, Ph.D. and professor emeritus at Sonoma State University.

The talk focuses on using positive psychology for coaching individuals towards a thriving, productive, meaningful life.

Positive psychology is not another self-help fad. It is a scientifically based approach to map out processes and exercises that work to help humans achieve optimal human functioning.

Take a listen to a fascinating interview…

http://www.shrinkrapradio.com/2010/01/15/228-positive-psychology-coaching-with-john-schinnerer/

All the best,

John Schinnerer, Ph.D.

Positive Psychology coach

Posted in Emotion & productivity, International Wellbeing Study, Danville CA, Emotion & learning, Hope, National speakers, San Ramon CA, Executive coach, Self-compassion, Alamo CA, Optimal Human Functioning, Borderline Personality, Therapist, Mindfulness, Resiliency, Guide to Self, Happiness, Life coach, Dr. John Schinnerer, Business & psych, Managing stress, Guide To Self Beginners Guide To Managing Emotion, Depression, Men's emotions, The human brain, Managing Sadness, Emotional management, Emotional mind, Positive Psychology | Print | No Comments »

Men Feel Too Little Guilt, Have Too Little Emotional Sensitivity Compared to Women Says New Study

27. January 2010 by John Schinnerer.

Reprinted from PsychCentral.com

By Rick Nauert PhD Senior News Editor
Reviewed by John M. Grohol, Psy.D. on January 26, 2010

 

Perrhaps a new finding is not a surprise to the millions who are following the Tiger Woods fiasco, but despite the rise in power and accomplishments of women, a research study from Spain finds men display less guilt and lower levels of sensitivity than women.

In the study, researchers discovered feelings of guilt are “significantly higher” among women. However, they determined the main problem is not that women feel a lot of guilt (which they do), but rather that many males feel “too little.”

“Our initial hypothesis was that feelings of guilt are more intense among females, not only among adolescents but also among young and adult women, and they also show the highest scores for interpersonal sensitivity,” Itziar Etxebarria, lead author of the study and a researcher at the University of the Basque Country (UPV/EHU) said.

The research, published in the Spanish Journal of Psychology, was carried out using a sample from three age groups (156 teenagers, 96 young people and 108 adults) equally divided between males and females.

The team of psychologists asked them what situations most often caused them to feel guilt. They also carried out interpersonal sensitivity tests – the Davis Empathetic Concern Scale, and a questionnaire on Interpersonal Guilt, created purposely for this study.

When it came to comparing the measurements of intensity of habitual guilt of these groups, the researchers saw that this score was significantly higher for women, in all three age groups. “This difference is particularly stark in the 40-50-year-old age group”, points out Etxebarria.

The data also suggest that female teenagers and young women have higher scores than males of the same age. “This is caused by certain educational practices, which demand more of females, and which are sometimes still in use despite belief to the contrary,” claims the scientist.

The authors also found gender differences – similar to those noted for habitual guilt – in the two indices of interpersonal sensitivity, although in the 40-50 age bracket the men’s levels came closer to women’s.

The interpersonal sensitivity of men (especially those aged between 25-33) is “comparatively low.” The experts say a lack of sensitivity could lead to absence or excessive weakness of certain kinds of guilt, such as empathetic guilt, which could be beneficial for interpersonal relationships and for the individual.

Types of guilt

The most common forms of guilt are related to situations where we cause harm to others. Stemming from this, it is normal that this arouses feelings of empathy for the people we may have harmed, which tend to turn into feelings of guilt when we recognize that we are responsible for their suffering.

A previous study, also headed by Itziar Etxebarria, analyzes people’s experiences of guilt, differentiating two components – one of these being empathetic (sorrow for the person we have harmed in some way) and the other anxious-aggressive (unease and contained aggression).

The anxious-aggressive kind of guilt is more common in people who have been raised in a more blame-imposing environment, and who are governed by stricter rules about behavior in general and aggression in particular.

“It seems obvious that this component will be more intense among women, and especially in older women,” says Etxebarria.

The greater presence of this component among women, above all those aged between 40 and 50, explains the marked differences in the intensity of habitual guilt in this age group, “just at the age when males move towards females in the two indices of interpersonal sensitivity analyzed”, she explains.

“Educational practices and a whole range of socializing agents must be used to reduce the trend towards anxious-aggressive guilt among women and to strengthen interpersonal sensitivity among men”, concludes the researcher.

Source: FECYT - Spanish Foundation for Science and Technology

 Original article may be found here http://psychcentral.com/news/2010/01/26/sensitivity-feelings-of-guilt-low-in-men/10958.html 

Posted in Emotion & learning, National speakers, Awareness, Relationships, Danville CA, Emotion & productivity, Alamo CA, Executive coach, San Ramon CA, Men's emotions, Alexithymia, Dr. John Schinnerer, Measuring emotions, Business & psych, Life coach, Guide to Self, Emotional management, Emotional mind, Morals and values, Bullies | Print | No Comments »

The Best Ways to Legally and Effectively Use Pre-Employment Testing

12. January 2010 by John Schinnerer.

Pre-hire testing is an effective risk management tool that has been proven to significantly reduce turnover and improve productivity. A recent survey by the American Management Association reported that 69 percent of firms used job skills testing, 43 percent used basic skills testing (math, reading, writing), and 33 percent used some form of psychological testing in 2000. Despite the widespread use of pre-employment testing, anxiety continues to surround the use of these tests due to legal issues, which are largely complicated and difficult to understand. This article reviews the three most pressing legal issues involved in pre-employment testing – adverse impact, the right to privacy and negligent hiring. 

I. Title VII and Adverse Impact: Under Title VII of the Civil Rights Act of 1964, it is “unlawful for an employer to refuse to hire any individual, or otherwise discriminate against any individual with respect to his … employment, because of race, color, religion, sex, or national origin.”  With regards to pre-employment testing, Section 703(h) of the Act provides that “notwithstanding any other provision of this subchapter, it shall not be an unlawful practice for an employer … to give and to act upon the results of any professionally developed ability test provided that such test … is not designed, intended or used to discriminate because of race, color, religion, sex or national origin.” Obviously, Title VII does not prohibit employers from the use of intelligence, skills or integrity tests in the workplace. However, the statute is brought into play when: (1) an employer uses tests to intentionally discriminate against protected groups or (2) the tests have an adverse impact on minorities and are not job-related for the position. 

There has not been a single case that found an employer’s use of personality testing in the workplace resulted in the adverse impact of protected groups. However, there could be such a finding if the tests were used to purposefully exclude minorities.

Recommendation: The safest practice is to administer the same pre-employment test to all applicants for a particular position, making reasonable accommodations for those who need it (e.g., translation for non-English speakers, larger computer terminal for visually impaired, etc.). This is the first step towards a fair and equitable selection process. The concept of adverse impact was set in motion by the 1991 Civil Rights Act by the U.S. Supreme Court in Griggs v. Duke Power Company. In order to prove the existence of adverse impact, it must be shown that a specific employment practice has a significant adverse impact upon a protected group. 

Most courts have relied on the 80 percent rule as indicated by the EEOC’s Uniform Guidelines on Employee Selection Procedures. According to this rule, adverse impact is established if the selection rate for any minority group is less than 80 percent of the rate for the group with the highest selection rate.  

Recommendation: An adverse impact study should be performed every time a test is brought in to a new site for personnel selection purposes. If adverse impact is detected, steps can be taken to eliminate it, thereby protecting both the applicants and the company. It is important to note that there have been few adverse impact cases involving personality or integrity tests because such tests usually do not have an adverse impact on any minorities. No one has ever successfully proved a prima facie case against the use of integrity tests. On top of this, there are very few challenges, no more than 100, for the millions of tests that have been administered.  

II. Right to Privacy:

An issue of growing legal concern for employers using personality testing is privacy. The concept of a right to employment privacy evolved from the broader concept of the right to privacy. Some states such as California, have applied such privacy standards to private employers. The lower courts have recognized the constitutional right to privacy protects public employees. Thus, test questions administered to public employees must not be unreasonably intrusive (e.g., questions about sexual preferences, religious or political views) and must be job-related. 

Recommendation: With regard to issues of privacy, the recommended route is to use a third party testing company. This allows applicants to take the assessment through an unbiased third party who keeps their actual responses confidential. Using this approach, companies have access to the overall test results, but do not have access to candidates’ responses on individual test items. This eliminates the majority of privacy issues. 

III. Negligent Hiring

While there are reasons for being cautious when using pre-employment testing, there are also legal trends that argue strongly for the most extensive use of such tests. With negligent hiring now recognized in most states, employers have been forced to account for crimes committed by employees, usually thefts, battery or assaults that victimize customers and/or employees. In these cases, liability depends on the employer negligently placing someone with negative tendencies into a position where it was foreseeable that the hired individual posed a threat to others.

Recommendation 1: Prior to making an offer, pre-employment testing should be used to ensure the applicant fits the culture and expectations of your company.

Recommendation 2: In addition, background screening (e.g., criminal history, driving history, social security number, etc.) is an excellent idea to protect yourself and your coworkers from a dangerous hire, as past history is an excellent indicator of future behavior.

It is critically important to link the job demands to the test questions and the results. The best

 means to do so is to have every pre-employment assessment empirically linked to job performance using performance rating scales for existing employees and test results for those same employees. With those two sets of data, statistical analyses may be run to prove the relationship between the assessment results and job performance, thereby assuring your firm a legally defensible and highly effective assessment.

About the Author - Dr. John Schinnerer founded Infinet Assessment, a psychological testing company, in 1997. Dr. Schinnerer is an educational psychologist, author and executive coach whose Ph.D. is from U.C. Berkeley. His areas of expertise range from emotional management in the workplace to psychometrics to the traits, knowledge, skills and abilities that have the greatest impact on job performance. Dr. Schinnerer wrote the award-winning, “Guide To Self: The Beginner’s Guide To Managing Emotion and Thought,” which is available at Amazon.com, BarnesAndNoble.com and AuthorHouse.com. He is a noted writer and speaker on topics such as the legal issues involved in pre-employment testing, creating an ethical workplace, and improving productivity in the workforce. He may be reached via email at John@InfinetAssessment.com or via phone at 925-944-3440. His company’s websites may be found at InfinetAssessment.com or GuideToSelf.com.

Posted in Corporate Culture, Emotion & productivity, Employee engagement, Executive coach, Employment Testing, Optimal Human Functioning, National speakers, Organizational psychology, Emotional IQ, Dr. John Schinnerer, Customer Engagement, Infinet Assessment, Emotional management, Business & psych | Print | No Comments »

A Fantastic Way to Start 2010!

8. January 2010 by John Schinnerer.

Check out this 40 minute Quicktime presentation on positive psychology from a humorous perspective. It will provide you with a much needed boost - laughter, motivation, insight and challenge.

John Schinnerer, Ph.D. speaking on positive psychology, resiliency and emotional management.

http://www.jobconnections.org/speaker4.shtml

Keep up the courage. Stay the course. Look for little steps of improvement. Make your resolutions habitual. You can do it!

Happy New Year!

John Schinnerer, PhD

Posted in Emotion & productivity, Employee engagement, Danville CA, National speakers, Awareness, Overcoming failure, San Ramon CA, Positive emotions and job search, Brain plasticity, Optimal Human Functioning, Visual Attention, Executive coach, Psychological Humor - Jokes, Hope, Mindfulness, Guide To Self Beginners Guide To Managing Emotion, Emotional mind, Anxiety, Guide to Self, Managing stress, Dr. John Schinnerer, Emotional management, Managing Anxiety, The human brain, Resiliency, Consciousness, Managing Sadness, Anger Management, Positive Psychology | Print | No Comments »

Staying Calm During Penalty Kicks in Soccer Is Critical To Kicker’s Success, New Study States

14. December 2009 by John Schinnerer.

‘ScienceDaily (Dec. 11, 2009) — A new study may explain why the England soccer team keeps losing in penalty shootouts — and could help the team address the problem in time for the World Cup 2010. Research by the University of Exeter shows for the first time the effect of anxiety on a footballer’s eye movements while taking a penalty.

The study shows that when penalty takers are anxious they are more likely to look at and focus on the centrally positioned goalkeeper. Due to the tight coordination between gaze control and motor control, shots also tend to centralize, making them easier to save. The research is now published in the December 2009 edition of the Journal of Sport and Exercise Psychology.

The researchers attribute this change in eye movements and focus to anxiety. Author Greg Wood of the University of Exeter’s School of Sport and Health Sciences said: ‘During a highly stressful situation, we are more likely to be distracted by any threatening stimuli and focus on them, rather than the task in hand. Therefore, in a stressful penalty shootout, a footballer’s attention is likely to be directed towards the goalkeeper as opposed to the optimal scoring zones (just inside the post). This disrupts the aiming of the shot and increases the likelihood of subsequently hitting the shot towards the goalkeeper, making it easier to save.’

Remind your players to breathe deeply in order to relax and dial down the pressure after the referee has blown the whistle to proceed with their shot from the mark.

Have an enjoyable Saturday night!

John Schinnerer, Ph.D.

Guide To Self, Inc.

Positive Psychology Coaching

www.GuideToSelf.com

Author of ‘Guide To Self: The Beginner’s Guide To Managing Emotion and Thought’<–>

Posted in Positive expectations, Emotion & productivity, Body posture & the mind, Danville CA, Emotion & learning, Mindfulness, Awareness, San Ramon CA, Visual Attention, Penalty Kick Success, Emotion & Athletics, Soccer psychology, Optimal Human Functioning, Brain plasticity, Visual perception, Men's emotions, Managing Anxiety, Anxiety, Staying calm, Dr. John Schinnerer, Managing stress, Sports Psychology, Positive Psychology, Social anxiety disorder, Nervousness, Emotional mind, Emotional management, Guide To Self Beginners Guide To Managing Emotion, Psychology & soccer, Social phobia, Tips to help anxiety, Mean coaches | Print | No Comments »

Positive Psychology – The Science of Optimal Human Functioning with Dr. John Schinnerer - One hour teleclass 12/8/09

9. December 2009 by John Schinnerer.

John Schinnerer, Ph.D.

Partial script for 1-hour teleclass on 12/8/09

Welcome to what I hope will be a wonderful talk on positive psychology. I will be your host tonight. My name is John Schinnerer. I hold a Ph.D. in educational psychology from U.C. Berkeley. In 2007, I wrote a positive psychology book called ‘Guide To Self: The Beginner’s Guide to Managing Emotion & Thought’ which was awarded Best Self-Help Book of the year. In 2006, I hosted a daily primetime radio show here in the SF Bay Area. Currently, I do keynote speaking, teach and see private clients.  I also collaborate with the University of New Zealand on the International Wellbeing Study which you can participate in at www.wellbeingstudy.com. 

Just a bit of housekeeping…If you have questions during the talk, please email me at john@guidetoself.com and I will do my best at the end to answer them. Your end of the phone has been muted as there are over 500 people on this call.

     I like to start off my talks with a joke to put you in a positive frame of mind. So here it goes…

A psychologist is holding a group therapy session in which there are four young mothers, each of whom has a small child with her. The psychologist gazes at the four women and blurts out “You’re all obsessed. And your obsessions show up in the names of your kids.”

He points to the first mother and calmly states “You are obsessed with spending money & shopping…you named your daughter Penny.”

The shrink points to the second mother and dryly adds “And you are stuck on the issue of eating. You went so far as to name your daughter Candy!”

As the remaining two mothers shift uncomfortably in their seats, the psychologist continues, pointing to the 3^rd mother, “While you have a drinking problem which shows itself in your daughter’s name – Brandy.”

     ……

At that point, the fourth mother, who can’t contain herself any longer, stands up, grabs her son by the hand and says …

“Come on Dick, we’re getting out of here!”

 

     I told this joke on the radio to thousands of listeners and got a landslide of positive feedback ….initially. One lady, who was driving when she heard it, said she had to pull over to the side of the freeway because she was laughing so hard. However, the show was rerun and then we started to get a few complaints. So the station owner called me in to tell me we couldn’t run the show anymore. I asked why not. He said because the joke was dirty. I knowingly asked what was dirty about it. He said it was the reference to sex. I told him that there was no mention in the joke as to whether or not the sex was taking place in a marriage. You see, the dirtiness of this joke is truly in the mind of the listener. If one assumes the sex is taking place within a marriage, there really is nothing dirty about the joke (unless you think sex in general is aversive).  The reason I tell this story is to point out that there are many different way of seeing the world, different ways of viewing the actions of others and even various ways of relating to your own mind, your thoughts, and your feelings.  And I’ll discuss a few of these points today.

Now that you are prepped to learn something new, let’s talk about positive psychology because it holds great promise. Just to be clear, positive psych is not a self-help movement. It is not as simple as positive thinking. It has no relation to books such as The Secret. It is not a passing trend.

Positive psychology is the scientific study of optimal functioning, the applied approach to human flourishing. The lessons of positive psychology are beneficial for everyone – teenagers, executives, managers and the elderly. Even the Army is currently training thousands of sergeants in positive psychology to boost the resiliency of troops and to decrease the possibility of post-traumatic stress disorder. While our Army troops have always been physically fit, we are now seeing a momentous shift in thinking which will enable them to become psychologically fit as well.

So this class and positive psychology in general definitely has something to offer you and it is as valuable in your personal life as in your professional life. At the heart of positive psychology are a number of research based findings into how and when people function at their very best.

Most of us spend a great deal of our time worrying over what might go wrong, or beating ourselves up over what we think did go wrong, or feeling disappointed over the inherent unfairness of life. Recent research shows that we are hard-wired to pay closer attention to this that go wrong than things that go right. And from an evolutionary standpoint, this makes sense. Being overly vigilant for threats and problems helped keep us alive from predators back when sabre-toothed tigers roamed the earth.

However, this hard wiring focused on the negative does not serve us well in modern day life.  Events such as childrens’ skinned knees, missed deadlines, speaking in public or bumper-to-bumper traffic may feel frustrating, scary or stressful but they are not matters of life and death.

So take a quick moment to ask yourself,

‘How much is my focus on what might go wrong helping me?’

‘How much are my negative emotions, such as fear and anger, assisting me in reaching my goals?’

To these questions, positive psychology provides a somewhat unusual answer:

spend more time focusing on what is going right with your life,

focus more on what may go well in the future,

and see how much that approach helps you reach your goals.

Please don’t misunderstand me. I am not suggesting that you only have a positive perspective. I am not suggesting that you be foolishly optimistic. There is a great deal of merit to accurately foreseeing and planning for potential problems. It’s a matter of balance. How much of your mental time is spent focusing on problems as compared to looking at the positives. Positive psychology has found that there are tremendous benefits to learning to focus more on what is right with us and what may go well in the future.

One of the basic assumptions of Positive psychology is that all people are ‘Born to be Good’ to quote the title of Dacher Keltner’s book and that we can become better, happier and more productive.  Let me repeat that, we can learn to be happier. Your happiness is not written in stone. You can learn techniques to increase your satisfaction with life.

What makes the crucial difference between positive psychology and traditional self-help books is the mountain of research upon which positive psychology is built. At this point, there are over 50,000 studies having to do with happiness, realistic optimism, human strengths, life satisfaction and more. Empirical researchers across the world are looking for testable theories and explanations supported by hard data. It is, in simplest terms, a powerful movement from faith to facts. So everything I write about, everything about which I speak, is based on scientific studies and replicable data.

The biggest shift towards a positive psychology took place in the late 1990s when Martin Seligman, as president of the American Psychological Association, began asking the question “what is right with people?” For over 100 years, medicine and psychology had both focused on what was wrong with people and how problems could be fixed. Seligman used his influence to create a new branch of science termed positive psychology focusing on what is right with us, how we can lead more thriving, fulfilling, and meaningful lives.

Seligman and Mike Csikszentmihalyi brought together some of the top young researchers in psychology to study topics such as hope, happiness, gratitude, wisdom, creativity and optimal human functioning. From there it spread to include researchers in humanistic psychology, philosophy, executive coaches, sports psychology, developmental psychologists and many more areas. It continues to spread to business, education and counseling.

The best part is that positive psychology works and works well. Positive psychology exercises have been shown in numerous studies to promote strengths, improve optimal functioning, to increase realistic optimism and to increase the frequency of positive emotions.

Some of you may be skeptical. I completely understand this. I was skeptical at first too.  I was brought up to focus on the negative.  Most of us were. And most clients that I see focus first and foremost on problems, such as how to help under-performing workers, or how to shore up the weaknesses of people they manage.

One of the greatest contributions of Positive psychology is the finding that by focusing energy and attention on strengths and by tapping into positive emotions, all of us will enjoy more success than if we focus on weaknesses and problems.

In terms of using positive psychology in the workplace, the Gallup Organization has shown that disengaged workers cost firms billions of dollars per year in accidents, sabotage, turnover costs, lost customers and healthcare. Engaged or happy workers have a higher probability of making more money, innovating, being on time to work, being healthier physically, receive higher ratings from supervisors and customers, and help out coworkers more frequently. Happiness doesn’t just feel good, it is good for the bottom line and good for employees.

To give you an example, last year, I did some consulting with the executive board of a large insurance company. They were having trouble with several vice presidents who were holding grudges over an incident that happened over many years ago. Two of the vice presidents were actively sabotaging one another’s projects resulting in increased costs to the company. As part of my time there, I gave a two hour talk to the executive board on positive psychology, and I specifically focused on what the research has to say about forgiveness  based on research from Stanford University – what it is, what it is NOT, how to do it and why you want to do it. To me, forgiveness is the best single way to wash out all that stale anger you’ve been hiding for years. At the end of my talk, I suggested to the 11 executives that they try forgiving each other for past transgressions. After a long pause, I watched as all of the executives stood up, and began forgiving every other person in the room.  They hugged; they apologized to each other; and they forgave one another. It was powerful. And it changed the way in which they interacted from that day forward. The vice presidents were more supportive of one another, more cooperative, and they stopped their internal sabotage.

 Positive psychology is filtering into education as well. I do a monthly speaking series at a continuation high school where the students are sent if they are behind on credits, if they have behavior problems, emotional difficulties, or are coming out of juvenile hall. So it’s a pretty hard crowd.  One of the more difficult cases was an African-American female student who challenged me during a presentation “You aren’t black. You aren’t female. And you don’t live in a group home. Why should I listen to anything you say?!” It was a valid question. My response? “You’re absolutely right. I’m a totally bald, white, 42 year old man who lives with his wife and four children. And on a physical level you are correct. We share little in common. Here is what I can tell you…that on an emotional level, everything you have ever felt in your life – fear, anger, despair, happiness, pride, love – everything you have felt, I have felt also. So, on an emotional level we are nearly identical. I have been studying emotions for the past 12 years and I’ve found some tools that really work to help manage negative emotions and cultivate more positive emotions. So it’s your choice – you can listen and try some of the tools for yourself, see if they work, or you can ignore me. Either way, it’s up to you.” From that moment on, she was a fan - engaged, interested and willing to learn. She went on to work at a hospital this summer and now is looking at attending community college when she graduates at the end of this school year.

The Power of Positive Emotions

One of the areas I have researched over the past dozen years with great curiosity and passion is emotions. I have found that there is tremendous power in our emotions. Emotions are the social glue that binds our relationships.  The effective use of emotions, or leveraging emotions to your benefit, is what draws people to leaders. Emotional leverage is what separates truly great leaders from average executives. Emotions may initially be a bit frightening. Many people spend a great deal of energy trying to suppress or contain emotion. Yet, emotions have been with the human race for millions of years. Each emotion serves a purpose. Anger, for instance, helps move past obstacles or challenges. It helps us stand up to social injustices. Sadness keeps us close to home after suffering a loss. Fear keeps us safe from perceived danger.

Take a moment to think back to the last time you experienced an intense emotion. It may have been surprise, fear, rage, disappointment, sorrow, joy, awe or pride. It may have been pride due to your child’s outstanding grades, or joy watching your team win a close game, or frustration at yourself for making a mistake at work, or the feeling of contentment while working in your yard. What we’re finding is that emotions transcend our physical bodies. They are contagious. You can catch feelings from others around you. Studies have shown that happiness is contagious just like anger. Emotions are also closely and powerfully linked to what and how you remember the past. Look through an old photo album and you will clearly see the sway emotions have over your memories. What’s more, emotions play a large role in learning, communication, and even in our morality.

So it is critical to understand and learn to leverage emotions. In particular, you must understand the purpose and strength of positive emotions, because you can put them to great use in your daily life. Expertly leveraging emotions will help you be more successful.  As Robert Biswas-Diener puts it, ‘positive emotion is one of the greatest resources you and your clients, colleagues or students are currently overlooking.’

Emotions may be best thought of as a guidance system for your life. When you experience guilt, for example, it’s a sign that your actions are not in keeping with your values. And the unpleasant feeling motivates you to bring your actions back in line with your values. When things are going smoothly, your guidance system lets you know with an all clear signal – positive emotions such as peacefulness or contentment.  Of course, this guidance system is not perfect. We occasionally misinterpret our emotions, and sometimes our emotions are just plain wrong like when we feel highly fearful before speaking in public. However, our emotions give us important and valuable feedback the majority of the time. And there is power in learning how to be aware of emotions, in learning how to correctly read emotions, and greater success lies in the ability to cultivate more positive emotions.

 

 

So what can positive emotions do for you?

One of the biggest breakthroughs for positive psychology comes from Barbara Fredrickson at UNC Chapel Hill who came up with an evolutionary explanation for the existence of positive emotions. Barbara’s hypothesis is that the primary function of positive emotion is to broaden and build.  That is, they broaden our thought processes and they build lasting internal resources. Positive emotions, such as awe, peacefulness and love, allow your mind to blossom, creating more options, more possibilities, in terms of thoughts and actions.  Positive emotions help us be more creative, imaginative, and innovative. If you need to brainstorm for a new marketing slogan, you’ll do a better job if you are happy when you do it.

In addition, positive emotions have long-term beneficial effects because they build internal resources which may be used to help assist others in need or to manage future threats. In other words, positive emotions fill up your gas tank.  This means that positive emotions fill your emotional reservoir with positive emotional energy to increase your sense of well-being and physical health and which you can share with others when they need support and love.

What’s more, positive emotions have been shown to undo the lingering physiological effects of negative emotions. Positive emotions act as the hidden RESET button to the bodily changes caused by negative emotions, changes such as elevated blood pressure and increased cortisol levels in the blood stream.

      In the workplace, positive emotions are related to higher salaries, less sick days, better relationships with coworkers, better supervisor ratings, better customer ratings, and reduced employee turnover.

      In terms of physical health, positive folks are less likely to get ill, live longer, experience less pain, have fewer hospital visits, and when in a good mood, have faster cardiovascular recovery times. On the other hand, those with depression are more likely to engage in smoking, drug abuse, suicidal attempts, and have more emergency room visits.

In psychology, it is generally understood that bad is stronger than good, or the negative is stronger than the positive.  Bad events have a greater power over us, our emotions, thoughts and behaviors, than do good ones. You are more motivated to avoid bad self-definitions than to pursue good ones. You are quicker to form bad judgments of other people than good ones. It takes approximately 5 compliments to undo the negative effects from one insult. Your brain processes negative information more thoroughly than it does positive information. So it’s great news that the harmful effects of negative feelings can be undone by positive emotions.

While we could come up with a list of hundreds of emotion words, there are ten positive emotions that have been verified in studies. From the most frequently occurring to the least frequent, they are… love, joy, gratitude, serenity, interest, hope, pride, amusement, inspiration and awe. And we know from research that positive emotions are fleeting and fragile. They are easily done away with and they are generally less powerful than negative emotions. So you have to increase your awareness of and be on the lookout for positive emotions throughout your day.

A Few Positive psychology Exercises:

Okay, let’s turn to some of the interventions that have been proven to boost your happiness.

The Blessings Exercise

One study done by Martin Seligman at the University of Pennsylvania sought to help 50 severely depressed people. These were folks that stayed in bed most of the day, crawled out occasionally to check their email, and then returned to bed. They were asked to do one thing every day for two weeks.

            Write down three things that went well today and why they went well.

This daily gratitude journal is a powerful yet simple way to redirect the mind to the positive instead of dwelling on the negative. After two weeks of doing this exercise, the majority saw a significant improvement in their depressive symptoms.  People frequently report feeling happier and more positive after this assignment.

Mental Scrapbook of Positive Memories

Another exercise that has been shown to increase positive emotions is reliving positive memories. This exercise is as simple as focusing your attention on a positive event in your past. It might be a big athletic event, a wedding, the birth of a child, finishing school or a promotion. This activity may be combined with actual physical reminders of the past, such as photos, ticket stubs, trophies, college degrees, and printed testimonials.  You can also create your own positive scrapbook using most cell phones these days. Simply create a folder in which you keep photos of positive events. Start your own collection today. The main idea here is to savor the experience, to pay close attention to sensory details, to squeeze every last ounce of positive emotion out of the experience.

The extent to which you experience positive emotions is largely based on your thinking. Overthinking kills positive emotions. Worry, doubt, and stress drown out positive emotions. Emotions are highly individualized. They vary from person to person and what evokes one emotion in one person may not do the same in another. What makes one person recoil in disgust may make another person laugh. Emotions depend on how you interpret events. You have to take a moment (in the moment) and look for the good in the situation. Once you find the good, you must intentionally magnify it, and let it grow.  You have the power to turn positive emotions off and on.

Look at the room you’re in right now.

Ask yourself:

What’s going right for me right now?

How am I fortunate/blessed to be here?

How does being here benefit me?

What meaning can I take away from this situation?

When you take time to think this way, it builds gratitude in you.

By the way, it is normal if positivity feels unusual or weird at first.

Capitalizing on Love

One of the foremost researchers in the area of love and marriage is Shelly Gable, an assistant professor of psychology at UCLA. Most researchers looking at marriage work on conflict management, how to create more harmony between partners, and how individuals in a couple cope with traumatic events.  Gable is one of a handful of researcher who looks at what makes a thriving marriage. Her work provides some valuable insights if you are interested in transforming your good relationship (e.g., friendship, marriage, parent or child) into a great one.

Gable looks to see how you respond when your spouse tells you that he’s just been promoted, or your child tells you that she won Class President, or when your mother tells you she won a tennis tournament, or when your friend tells you she just won a huge lawsuit. Gable puts your responses into four different categories which break down as follows:

1.      An enthusiastic reaction such as “Wow! That’s tremendous. That’s the best thing I’ve heard all week. I’m sure there are more great things to come for you. You’ve definitely earned it. Congratulations!” This reaction is called the active-constructive response by Gable.

2.      A more subdued reaction where you share your happiness but say little. For example, “That’s nice dear.” This is the passive-constructive response.

3.      Or perhaps you point out some of the potential pitfalls or negatives within the good event. For instance, “Wow, I sure hope you can handle all that extra responsibility. Does this mean you will have to work extra hours?” Gable refers to this as the active-destructive response.

4.      Or, you might respond with disinterest and not respond to the good news at all. Most folks do this by merely changing the subject, “Yes, but what do you think about the weather outside?” This is known as the passive-destructive response.

The first type of response, the active-constructive one, is called “capitalizing” by Gable and here’s the fascinating part…capitalizing amplifies the pleasure of the good event and creates an upward spiral of good feelings.

Gable has shown that capitalizing is one of the keys to strong, supportive, thriving relationships. 

So how do you respond to good news from other people?

Are you a “capitalizer” who creates upward spirals of positive emotions?

Or do you turn a blind eye and a deaf ear to the good news of others?

The consequences of learning how to be more of a “capitalizer” are impressive and robust. Couples who describe themselves as having a spouse who is active and constructive in response to their good news are more committed to the relationship, more in love, and happier in their marriage.  Think about that the next time your mate comes in the door with exciting news.

Closing Remarks

            I’ve found a large number of people are passionate and excited about positive psychology. It offers an energizing approach to your personal and professional life. Hopefully, by sharing some information about positive psychology, you’ve become excited about the possibilities also.

Again my name is John Schinnerer. I’m happy to speak to those interested in future keynote presentations or seeing clients privately. My book is entitled ‘Guide To Self: The Beginner’s Guide to Managing Emotion & Thought’ and may be purchased at Amazon.com, or Target.com. My email address is John@GuideToSelf.com.  My website is www.GuideToSelf.com. Please feel free to go and sign up for my newsletter by clicking on Email Sign Up on the left of the screen.

Now to your questions…

 

Hope you enjoyed it!

Have a wonderful evening,

John Schinnerer, Ph.D.

Guide To Self, Inc.

913 San Ramon Valley Blvd.

Danville, CA 94526

 http://www.guidetoself.com

---

 

Posted in Gratitude, Energy psychology, Curiosity, Science of love, National speakers, Overcoming failure, Awareness, Hope, Organizational psychology, The human brain, Relationships, Resiliency, Altruism, Emotion & learning, Danville CA, Memory and recall, Executive coach, Meaning-making, Therapist, Optimal Human Functioning, Brain plasticity, Positive emotions and job search, San Ramon CA, Emotion & productivity, Positive expectations, International Wellbeing Study, Corporate Culture, Employee engagement, Men's emotions, Subconscious mind, Emotional IQ, Guide to Self, Anxiety, Social anxiety disorder, School psychology, Customer Engagement, Life coach, Creativity, Forgiveness, Positive Psychology, Business & psych, Realistic optimism, Dr. John Schinnerer, Happiness, Ethics, Managing Anxiety, Emotional management, Anger Management, Managing Sadness, Consciousness, Emotional mind, Rational mind, Guide To Self Beginners Guide To Managing Emotion, Morals and values, Depression, Nature vs. nurture, Parenting, Sports Psychology | Print | No Comments »

Positive Psychology - The Science of Optimal Human Functioning

17. November 2009 by John Schinnerer.

Free teleclass
Positive Psychology – The Science of Optimal Human Functioning
11/18/09 (Wednesday)
6 pm PST/9 pm EST
with John Schinnerer, Ph.D.,
Author, positive psychology coach, speaker, amusing guy
Simply call 212-461-5903 and enter Pin 3474#

 

Positive psychology is the scientific study of optimal functioning, the applied approach to human flourishing. The lessons of positive psych are appropriate for everyone – teenagers, executives, managers and the elderly. Even the Army is currently training thousands of sergeants in positive psychology to boost the resiliency of troops and to decrease the possibility of post-traumatic stress disorder. While our Army troops have always been physically fit, we are now seeing a momentous shift in thinking to enable them to become psychologically fit as well.

So this class and PP in general definitely has something to offer you and it is as valuable in your personal life as in your professional life. At the heart of positive psychology are a number of research based findings into how and when people function at their very best.

 

 

Posted in Awareness, Psychology humor, Gratitude, Hope, Mindfulness, Organizational psychology, Resiliency, Altruism, Curiosity, National speakers, Employee engagement, Executive coach, Meaning-making, International Wellbeing Study, Emotion & productivity, Emotion & learning, Danville CA, Positive expectations, The human brain, Men's emotions, Creativity, Life coach, Guide to Self, Dr. John Schinnerer, Managing stress, Positive Psychology, Business & psych, Realistic optimism, Emotional IQ, Customer Engagement, Emotional management, Managing Anxiety, Managing Sadness, Emotional mind, Morals and values, Happiness, Positive mood music, Sports Psychology | Print | No Comments »

Positive Psychology and Optimal Human Functioning - A Complementary Telecourse 11/18/09 at 6 pm PST

29. October 2009 by John Schinnerer.

 Guide To Self with Dr. John Schinnerer
Optimal Human Functioning Via Positive Psychology
925-575-0258
John@GuideToSelf.com

Dear Friends:

I have been invited to conduct a training class at a speaking platform like no other and wanted to invite you to listen. The class is complimentary and you can listen to as many classes as you wish from the comfort of your home and convenience of your telephone or computer.

The class I am offering a complementary training course, Positive Psychology: The Science of Optimal Human Functioning, on November 18th, 2009 at 6 pm PST.
To find out more, please go to: http://www.globalteleclass.com
 

At this platform you will be trained, motivated and inspired by some of the most respected speakers in the Health, Personal Development and Sales & Marketing Industries.

For the month of November, scheduled speakers include:

Health Department: Steven Frank, Jennifer Hough, Dr. Elizabeth Lombardo, Elaine Petrone, Eric Rolf, Nancy Desjardins, Dr. John Schinnerer, and Jimmy Moore

Sales & Marketing Department: Beatty Carmichael, Angela Treat Lyon, Heather Picken, Jerry Ellefson, Rik Schnabel, Ed Dacey, and Mary Beth Lozano

Personal Development Department: Joan Marie Whelan, Dr. Rick Brinkman, Satyen Raja, Leslie Householder, Dr. Gloria Burgess, Ken Foster & Amazon John Easterling, Debbie Friedman, Stephanie Frank, Nanette Geiger, Katana Abbott, Philip Tirone, Deborah Skye King, Michelle Rigg, Wes Hopper, and Steve Keough.

Remember, these classes are being offered at no cost to you and you can listen from the comfort of your home and convenience of your telephone or computer.

Please take advantage of this offer and register today!

http://www.globalteleclass.com

To your success,

John Schinnerer, Ph.D.
Positive Psychology Coach
Guide To Self, Inc.
913 San Ramon Valley Blvd. #280
Danville, CA 94526
(925) 575-0258

 

Dr. John Schinnerer is in private practice coaching individuals to their optimal human functioning using the science of positive psychology. He is President of Guide To Self (http://www.guidetoself.com), a company that focuses on executive coaching, emotional management skills and mindful living.  He holds a doctorate from U.C. Berkeley in psychology. Dr. Schinnerer hosted Guide To Self Radio, a prime time radio show on positive psychology and emotional management. Dr. Schinnerer started in the private sector as President of Infinet Assessment (http://www.infinetassessment.com), a psychological testing company to help firms select the best applicants. Dr. Schinnerer is the award-winning author of Guide To Self: The Beginner’s Guide To Managing Emotion and Thought and numerous articles. His book may be found at Amazon.com, Target.com and BarnesAndNoble.com.

Posted in Raising optimistic children, National speakers, Emotion & learning, Science of love, Curiosity, Mindfulness, Hope, Gratitude, Danville CA, Emotion & productivity, Executive coach, Unsconscious mind, Therapist, San Ramon CA, Employee engagement, International Wellbeing Study, Corporate Culture, Resiliency, The human brain, Creativity, Life coach, Emotional IQ, Dr. John Schinnerer, Realistic optimism, Positive Psychology, Forgiveness, Innovative brand research, Staying calm, Emotional mind, Emotional management, Men's emotions, Guide To Self Beginners Guide To Managing Emotion, Positive mood music, Customer Engagement, Happiness, Sports Psychology | Print | No Comments »

Depression Gene More Likely To Express Itself In Western Culture Than In the East

28. October 2009 by John Schinnerer.

NonWestern communal cultures keep biology from having its way with depression

From EurekaAlert.org…

EVANSTON, Ill. — A genetic tendency to depression is much less likely to be realized in a culture centered on collectivistic rather than individualistic values, according to a new Northwestern University study.

In other words, a genetic vulnerability to depression is much more likely to be realized in a Western culture than an East Asian culture that is more about we than me-me-me.

The study coming out of the growing field of cultural neuroscience takes a global look at mental health across social groups and nations.

Depression, research overwhelmingly shows, results from genes, environment and the interplay between the two. One of the most profound ways that people across cultural groups differ markedly, cultural psychology demonstrates, is in how they think of themselves.

“People from highly individualistic cultures like the United States and Western Europe are more likely to value uniqueness over harmony, expression over agreement, and to define themselves as unique or different from the group,” said Joan Chiao, the lead author of the study and assistant professor of psychology in the Weinberg College of Arts and Sciences at Northwestern.

In contrast, people from collectivist cultures are more likely to value social harmony over individuality. “Relative to people in an individualistic culture, they are more likely to endorse behaviors that increase group cohesion and interdependence,” Chiao said.

Collectivist cultures may give individuals who are genetically susceptible to depression a tacit or explicit expectation of social support. “Such support seems to buffer vulnerable individuals from the environmental risks or stressors that serve as triggers to depressive episodes,” Chiao said.

The study by Chiao and Northwestern graduate student Katherine Blizinsky, “Culture-gene coevolution of individualism-collectivism and the serotonin transporter gene,” will be published online in the journal Proceedings of the Royal Society B: Biological Sciences.

For full release, please click here.

It’s interesting to note that many of the third wave of mental health therapies originate in Eastern cultures, such as mindfulness, nonattachment, nonjudgment, and accepting reality as it is. All of these skills originated in the East via Zen Buddhism or in Buddhism proper. And all of these skills are essential elements of Dialetic Behavior Therapy (DBT) and Acceptance and Commitment Therapy (ACT) and Mindfulness-Based Cognitive Therapy (MBCT).  All of these therapies have been shown to be effective in dealing with depression, anxiety, bipolar disorder, OCD,  eating disorders, and several personality disorders such as the most difficult one to treat (in my opinion) - borderline personality disorder.

Have a wonderful Wednesday!

John Schinnerer, Ph.D.

Guide To Self, Inc.

Posted in Awareness, Obsessive-Compulsive Disorder, Mindfulness, The human brain, Men's emotions, National speakers, Danville CA, Borderline Personality, Brain plasticity, Therapist, Emotion & productivity, Alexithymia, Managing Sadness, Guide to Self, Life coach, Dr. John Schinnerer, Measuring emotions, Staying calm, Tips to help anxiety, Managing Anxiety, Emotional management, Emotional mind, Depression, Managing stress | Print | No Comments »

Football and Brain Damage - Should You Let Your Child Play Football?

23. October 2009 by John Schinnerer.

I am an avid football fan and have been since I was six years old. I grew up down the street from Gene Upshaw, Hall of Fame offensive lineman for the Oakland Raiders, and Head of the Player’s Union for years. I love football.

That said, my 12-year-old son and I have an ongoing debate over whether or not he can play PeeWee Football (in the San Ramon Valley it’s called Thunderbirds). I have told him repeatedly that the damage done to his body, in particular his brain, is not worth any success that may be had playing football.

The brain is the consistency of a wet sponge or a soft boiled egg. The human skull is hard to keep your brain safe from injury. However, the inside of the skull has pointed ridges which can damage the brain when the head and body are stopped suddenly, such as that which happens on many plays in football. Even those hits which don’t result in a ‘concussion’ still bruise the brain to an extent. It’s not as simple as one has a concussion or one does not. It’s not black and white. Damage to the brain occurs on a continuum. Think of it as a 1 to 10 scale with 1 being uninjured and 10 being a severe concussion.

Even lesser hits in football can result in minor bruises to the brain, bruises which may not be considered even mild concussions. But there is still a cumulative negative effect on the brain. And we’re beginning to see the results thanks to former NFL and college players who have donated their brains after death.

We’ve known for roughly 20 years that ex-NFL players suffer from the degenerative brain disease known as CTE, or Chronic Traumatic Encephalopathy. CTE is the only fully preventable cause of dementia of which we know.

A new study has revealed that the brain of a deceased 18-year-old former college football player showed early signs of CTE. This is the youngest age that signs of CTE have been found, to my knowledge.

The same study also report that Mike Borich, a former college football player who passed away at the age of 42, showed advanced signs of CTE. This is the first time that advanced signs of CTE have been identified in a former college player who never played in the NFL. It is also the first time that CTE signs have been found in one who played the position of wide receiver. This means that the damage done to the brain in high school and college football is taking a toll on the brain that adversely affects quality of life later on. Adverse effects of CTE may include symptoms such as change in personality, self-destructive behaviors, addictive behaviors, memory loss and more.

According to Dr. Robert Cantu, a leading sports concussion expert and clinical professor of neurosurgery at Boston University School of Medicine, ‘It is our hope that this evidence helps draw the focus of the CTE discussion to amateur athletes, where it belongs. Young men and women are voluntarily exposing themselves to repetitive brain trauma without full knowledge of the potential consequences, and the rules of the games are designed without an appreciation for the risks carried by the players.’

Cantu and the other co-directors of the BUSM CSTE, Robert Stern, PhD, and Chris Nowinski, a former division I football player, published a paper that reported these CTE findings in the July issue of the Journal of Neuropathology and Experimental Neurology (2009, vol.68¸ pp. 709-735). The results were also presented to the NFL Mild Traumatic Brain Injury Committee and NFL Players Association.

As long as I’m in charge of my son’s health, he won’t be playing football. The risk is too high. The importance of a healthy brain is too great. Odds are, he will be angry with me for some time. I’m willing to risk it.  

All the best,

 

John Schinnerer, PhD

Guide To Self, Inc.

 

 

 

 

Posted in Danville CA, National speakers, The human brain, Emotion & productivity, Executive coach, Football and concussions, Brain plasticity, Men's emotions, Consciousness, Dr. John Schinnerer, Abusive Coaches, Life coach, Guide To Self Beginners Guide To Managing Emotion, Anger Management, Parenting, Mean coaches | Print | No Comments »

Emotions in Advertisement Must Match Emotions in Consumer to Sell Vacations Most Efficiently

20. October 2009 by John Schinnerer.

ScienceDaily (Oct. 19, 2009) — Most of us won’t respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we’re more likely to book a weekend at a spa. 

“Imagine you are sitting in a bathtub, listening to calm music with gentle candlelight. Add lavender aroma. Then as you flip through a magazine, you come across an advertisement from an amusement park, promising you an exciting place full of adventurous offerings. How appealing would you find the prospect of visiting this amusement park?” write authors Hakkyun Kim (University of Concordia, Canada), Kiwan Park (Seoul National University, Korea), and Norbert Schwarz (University of Michigan). 

The authors found that people evaluate vacation products with adventurous appeals more favorably when they feel excited rather than peaceful, and vice versa. They found that processing advertising claims depends much on the consistency between the message and the consumer’s mood. 

The authors explain that people who see an advertisement that promises an exciting vacation ask themselves, “Would this vacation really make me feel that way?” They are more likely to think a vacation will really be exciting when they currently feel excited rather than peaceful. In other words, incidental emotions influence the perceived likelihood that the product will deliver on its emotional promises: When the current emotions match the promises of the product, people infer that it may really make them feel that way; but when the current emotions mismatch the promises, the discrepancy between their current feelings and the promises suggests that the product may fail to deliver what it promises. 

The researchers’ results suggest that marketers can facilitate the impression that products will deliver on their promises by displaying them in contexts in which consumers’ pre-existing feelings are likely to match the product’s claims. “Exciting sports events are a better arena for advertising exciting vacations than for advertising serene vacations, not only because an exciting vacation may match the audience’s general preferences, but also because an exciting vacation will match the audience’s current feelings,” the authors conclude.

For full article, please click here.

I suppose this makes accurate emotional measurement all the more important. Check out the work I’ve been doing with Resonance Strategies. Great work for marketing, branding, and change initiatives for those who aren’t too fearful. In the consulting work I’ve done, I’ve foudn that dealing with emotions in a business climate sends most business people running for the hills. It’s not rational, it’s emotional! Despite their fears, emotion is still a larger part of the human mind that reason (roughly 90-10%) and dominates most decision-making.

The next step will be matching internal branding campaigns to employee emotions to ensure greater employee productivity. Do I hear individualized internal branding calling? What about individualized external branding and advertising to match ads to consumer emotions and moods?

Savor the day!

John Schinnerer, Ph.D.

Posted in National speakers, Organizational psychology, Emotional mind, Danville CA, Emotion & productivity, Executive coach, Subliminal messages, Employee engagement, Rational mind, Customer Engagement, Guide to Self, Dr. John Schinnerer, Measuring emotions, Innovative brand research, Unique marketing research, Brand Equity, Chief Marketing Officer, Positive Psychology | Print | No Comments »