Pixar’s 22 Rules of Storytelling – The ‘How’ of Creativity

Pixar’s 22 Rules of Storytelling

Pixar's 22 Rules of Storytelling
These rules were originally tweeted by Emma Coats, Pixar’s Story Artist. Number 9 on the list – When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.

  1. You admire a character for trying more than for their successes.
  2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
  3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
  4. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
  5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
  6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
  7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
  8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
  9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
  10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
  11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
  12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
  13. Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
  14. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
  15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
  16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
  17. No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
  18. You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
  19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
  20. Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
  21. You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
  22. What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

Author: Dr. John Schinnerer

John Schinnerer, Ph.D. is a U.C. Berkeley-trained executive coach and founder of Guide To Self, a company that focuses on coaching high performing individuals to their potential using strengths-based development and positive psychology (the science of optimal human functioning). He consulted on Pixar's Academy Award-winning movie Inside Out. He was featured in the documentary Skewed. He was recently cited in US News and World Report on anger management. His private practice is located at 913 San Ramon Valley Blvd. #280, Danville, CA 94526. He may be reached at John @GuideToSelf.com. Most recently, Dr. John hosted Guide To Self Radio, a daily prime time radio show, in the San Francisco Bay Area. He graduated summa cum laude from U.C. Berkeley with a Ph.D. in psychology. Dr. John has been a coach and psychologist for over 10 years. Dr. John’s areas of expertise range from positive psychology, to emotional awareness, to moral development to parenting. He is a noted writer and speaker on topics such as employee engagement, emotional intelligence, making a good brain great, and creating a healthy and efficient workplace. His award-winning book is on proven ways to lead a meaningful and happy life and is entitled, “Guide To Self: The Beginner’s Guide To Managing Emotion and Thought.” He has written articles on corporate ethics and EQ in the workplace for Workspan magazine, HR.com, and Business Ethics. He has given numerous presentations and consulted with tens of thousands of people for organizations such as Kaiser Permanente, Pixar, Sutter Health, SHRM, NCHRA, KNEW and KDIA. For over 17 years, Dr. John has been a loving father to four children.