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Archive for 19. February 2010

Awe-Inspiring Articles Most Likely To Be Shared With Others from New York Times site

19. February 2010 by John Schinnerer.

I’m always on the look out for short videos to elicit specific emotions when I speak to audiences.

It might be sadness, hope, inspiration, elevation (the feeling you get when you witness another person performing an act of moral courage), laughter, courage, curiosity, or others. I’ve found that it is often useful to have a short video break for audiences for several reasons. I can use the video to put them in a particular feeling state. The video may be used to start discussion. It’s a chance for me to take a sip of water to wet my whistle.

The videos can be used to demonstrate the effect that ‘negative’ emotions such as anger, fear and sadness have on our attention and awareness (e.g, they narrow our focus). Or to show the broaden-and-build effect that positive emotions have on us (e.g., they open our awareness, increase the available thought processes we have, and build internal resources for later use).

So I found it interesting when I came across research from the University of Pennsylvania that showed that the most emailed articles from the New York Times website involved one of two themes: sex or awe (and perhaps awe-inspiring sex!). Folks on the web were most likely to share articles that filled readers with awe, a theme that was noticed after researchers realized the vast number of scientific articles being shared via email.

Definition of Awe

Awe is defined as a ‘feeling of self-transcendence, admiration and elevation in the face of something greater than the self.’ There seems to be two types of awe (at least).

There is the type of awe that comes from watching feats of human strength, ability, balance, and bravery.

I would also argue that there is a type of awe which combines simultaneous feelings of mild fear along with elevation or self-transcendence.

Awe as Self-transcendence Mixed With a Dash of Fear

This type of awe arises due to being confronted with something that is so vast, beautiful, destructive or overwhelming that it leaves one feeling elevated and also slightly scared possibly due to a perceived threat to one’s very existence. So it’s a combination of self-transcendence (feeling connected to a larger purpose or to other beings and/or nature) with a low-level fear. For instance, watching a volcano erupt or standing atop the Grand Canyon might create a feeling of awe which mixes fear and self-transcendence.

Awe as Self-Transcendence and Elevation

Then, there are events which evoke awe that are more purely ‘positive’ in the traditional sense and solely involve the feelings of self-transcendence, elevation and expansiveness in the chest. Some of the best current examples of awe-inspiring acts include Shaun White’s gold medal run in the half-pipe, followed by his celebration run, Shani Davis winning the 1000m in speed skating, and Lindsey Vonn’s gold-medal run in the slalom on an injured shin.

Watching such acts of courage and athleticism fills me with awe, disbelief, pride and a feeling of being connected to other Americans and human beings in a significant way, a way that whispers to me ‘If they can do that, what can we, as a species, do? What are we capable of? What might we be inspired to create? What problems can we solve? How can we best help one another?’

What’s more, stories that were emotion-laden were most likely to be shared with others. And within the emotionally-laden stories, stories that had to do with positive emotions were more likely to be shared than those having to do with negative emotions. Interestingly, longer articles were more readily shared than shorter articles which runs counter-intuitive to the assumption that we live in a short-attention span culture here in the U.S.

With that said, allow me to share some of my favorite awe-inspiring videos with you. And you can tell me whether or not, or to what degree, these clips fill you with awe and wonder…

Top Video to Inspire Feelings of Awe

Dylan Longbottom Surfing a Monster 12 foot Barrel

I’m having trouble embedding this video. If the video doesn’t come up here is the link…