22. October 2009 by John Schinnerer.

From ScienceDaily (Oct. 21, 2009) — Although we assume we can see everything in our field of vision, the brain actually picks and chooses the stimuli that come into our consciousness. A new study in the Association for Research in Vision and Ophthalmology’s Journal of Vision reveals that our brains can be trained to consciously see stimuli that would normally be invisible.

Lead researcher Caspar Schwiedrzik from the Max Planck Institute for Brain Research in Germany said the brain is an organ that continuously adapts to its environment and can be taught to improve visual perception.

“A question that had not been tackled until now was whether a hallmark of the human brain, namely its ability to produce conscious awareness, is also trainable,” Schwiedrzik said. “Our findings imply that there is no fixed border between things that we perceive and things that we do not perceive — that this border can be shifted.”

1.      Schwiedrzik et al. Sensitivity and perceptual awareness increase with practice in metacontrast masking. Journal of Vision, 2009; 9 (10): 1 DOI: 10.1167/9.10.18

For full article, please click here.

I have done a number of presentations on visual attention, perception and mindfulness. It never ceases to amaze audiences when they miss obvious stimuli, such as a unicycling clown, right in front of them.

There are many powerful exercises to demonstrate to audience members that their visual attention is a limited capacity. In other words, we are not consciously aware of everything that comes in through our five senses.

We miss a lot of ridiculously obvious things depending on what we are attempting to do with our attention. For instance, if we are focusing on looking for grammatical errors (proof-reading), we may miss contextual or factual errors. If we are in an angry mood, we look for information that perpetuates that anger.

 There is a great Frank & Ernest cartoon that provides a nice metaphor for this phenomenon.

‘ When you’re a hammer everything looks like a nail.’  To put it another way, when you’re angry, everything looks to reinforce that anger (via your perception of things).

The other extension of this is ‘When you’re a nail, everything looks like a hammer.’ That is, when you’re in a sad funk, everything you see seems to reinforce and extend that sad feeling or depressed mood.

Have a Thriving Thursday!  Just for today, don’t be a nail or a hammer. Chose to learn today. Opt to be optimistic!

Cheers,

John Schinnerer, Ph.D.

Posted in National speakers, Positive expectations, Brain plasticity, Visual perception, Curiosity, Awareness, Life coach, Guide to Self, Consciousness, Dr. John Schinnerer | Print | No Comments »

21. October 2009 by John Schinnerer.

From ScienceDaily (Oct. 20, 2009) — Everyone tends to float off into space once in a while and fail to see what is sitting there right in front of them. Recently researchers decided to put the theory of “inattentional blindness” to the test: the unicycling clown test. They documented real-world examples of people who were so distracted by their cell phone use that they failed to see the bizarre occurrence of a unicycling clown passing them on the street.

The study is published in an upcoming issue of Applied Cognitive Psychology.

Compared with individuals walking alone, in pairs, or listening to their ipod, cell phone users were the group most prone to oblivious behavior: only twenty-five percent of them noticed the unicycling clown. The walkers not using a cell phone noticed the clown over fifty-percent of the time.

Furthermore, the cell phone users had difficulties performing even the simple task of walking, an action that should require relatively few cognitive resources. They walked more slowly, changed direction more often, were prone to weaving, and acknowledged other individuals more rarely.

Dr. Ira E. Hyman, Jr. at Western Washington University, head researcher of the study, says: “If people experience so much difficulty performing the task of walking when on a cell phone just think of what this means when put into the context of driving safety. People should not drive while talking on a cell phone.” Furthermore, the research shows that the level of familiarity with the person’s real-world environment does not affect their attentional awareness.

 For full article, please click here.

Is it possible that using a cell phone makes us more mind-less? Perhaps it disconnects us from what is going on within our bodies and immediately around us outside our bodies. Use caution when talking on the cell while driving.

Latest stats show that driving while talking on cell is as dangerous as driving drunk. It simply overtaxes our minds and our attentional capabilities.

 The take home point is that our attention is limited in nature, not limitless.

Have a wonderful Wednesday!

John Schinnerer, Ph.D.

Guide To Self, Inc.
Danville, CA 94526

Positive psychology coach

Posted in Danville CA, National speakers, Executive coach, Psychology and technology, Visual Attention, Emotion and technology, Awareness, Guide to Self, Life coach, Consciousness, The human brain, Mindfulness, Dr. John Schinnerer | Print | No Comments »

20. October 2009 by John Schinnerer.

ScienceDaily (Oct. 19, 2009) — Most of us won’t respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we’re more likely to book a weekend at a spa. 

“Imagine you are sitting in a bathtub, listening to calm music with gentle candlelight. Add lavender aroma. Then as you flip through a magazine, you come across an advertisement from an amusement park, promising you an exciting place full of adventurous offerings. How appealing would you find the prospect of visiting this amusement park?” write authors Hakkyun Kim (University of Concordia, Canada), Kiwan Park (Seoul National University, Korea), and Norbert Schwarz (University of Michigan). 

The authors found that people evaluate vacation products with adventurous appeals more favorably when they feel excited rather than peaceful, and vice versa. They found that processing advertising claims depends much on the consistency between the message and the consumer’s mood. 

The authors explain that people who see an advertisement that promises an exciting vacation ask themselves, “Would this vacation really make me feel that way?” They are more likely to think a vacation will really be exciting when they currently feel excited rather than peaceful. In other words, incidental emotions influence the perceived likelihood that the product will deliver on its emotional promises: When the current emotions match the promises of the product, people infer that it may really make them feel that way; but when the current emotions mismatch the promises, the discrepancy between their current feelings and the promises suggests that the product may fail to deliver what it promises. 

The researchers’ results suggest that marketers can facilitate the impression that products will deliver on their promises by displaying them in contexts in which consumers’ pre-existing feelings are likely to match the product’s claims. “Exciting sports events are a better arena for advertising exciting vacations than for advertising serene vacations, not only because an exciting vacation may match the audience’s general preferences, but also because an exciting vacation will match the audience’s current feelings,” the authors conclude.

For full article, please click here.

I suppose this makes accurate emotional measurement all the more important. Check out the work I’ve been doing with Resonance Strategies. Great work for marketing, branding, and change initiatives for those who aren’t too fearful. In the consulting work I’ve done, I’ve foudn that dealing with emotions in a business climate sends most business people running for the hills. It’s not rational, it’s emotional! Despite their fears, emotion is still a larger part of the human mind that reason (roughly 90-10%) and dominates most decision-making.

The next step will be matching internal branding campaigns to employee emotions to ensure greater employee productivity. Do I hear individualized internal branding calling? What about individualized external branding and advertising to match ads to consumer emotions and moods?

Savor the day!

John Schinnerer, Ph.D.

Posted in National speakers, Organizational psychology, Emotional mind, Danville CA, Emotion & productivity, Executive coach, Subliminal messages, Employee engagement, Rational mind, Customer Engagement, Guide to Self, Dr. John Schinnerer, Measuring emotions, Innovative brand research, Unique marketing research, Brand Equity, Chief Marketing Officer, Positive Psychology | Print | No Comments »

20. October 2009 by John Schinnerer.

 ScienceDaily (Oct. 19, 2009) — You can teach an old dog new tricks, say UCLA scientists who found that middle-aged and older adults with little Internet experience were able to trigger key centers in the brain that control decision-making and complex reasoning after just one week of surfing the Web. 

The findings, presented Oct. 19 at the 2009 meeting of the Society for Neuroscience, suggest that Internet training can stimulate neural activation patterns and could potentially enhance brain function and cognition in older adults. 

As the brain ages, a number of structural and functional changes occur, including atrophy, reductions in cell activity and increases in deposits of amyloid plaques and tau tangles, which can impact cognitive function. 

Research has shown that mental stimulation similar to that which occurs in individuals who frequently use the Internet may affect the efficiency of cognitive processing and alter the way the brain encodes new information. 

“We found that for older people with minimal experience, performing Internet searches for even a relatively short period of time can change brain activity patterns and enhance function,” said study author Dr. Gary Small, a professor of psychiatry at the Semel Institute for Neuroscience and Human Behavior at UCLA and the author of “iBrain,” a book that describes the impact of new technology on the brain and behavior.

For full article, click here.

All the best!

John Schinnerer, Ph.D.

‘Man has never made any material as resilient as the human spirit’

– Bernard Williams

English Philosopher

Posted in Emotion & learning, Emotion and technology, Danville CA, Emotion & productivity, Executive coach, Curiosity, The human brain, Creativity, Life coach, Guide to Self, Rational mind, Dr. John Schinnerer | Print | No Comments »

20. October 2009 by John Schinnerer.

From ScienceDaily (Oct. 20, 2009) — Overweight women’s self-esteem plummets when they view photographs of models of any size, according to a new study in Journal of Consumer Research. And underweight women’s esteem increases, regardless of models’ size.

Authors Dirk Smeesters (Erasmus University, the Netherlands), Thomas Mussweiler (University of Cologne, Germany), and Naomi Mandel (Arizona State University) researched the ways individuals with different body mass indexes (BMIs) felt when they were exposed to thin or heavy media models.

“Our research confirms earlier research that found that normal body mass index (BMI) females’ self-esteem can shift upwards or downwards depending on the model they are exposed to,” the authors write. “Normal BMI females (with BMIs between 18.5 and 25) have higher levels of self-esteem when exposed to moderately thin models (because they feel similar to these models) and extremely heavy models (because they feel dissimilar to these models). However, they have lower levels of self-esteem when exposed to moderately heavy models (because they feel similar) and extremely thin models (because they feel dissimilar).”

This research provides important new insights into how media exposure affects the self-esteem of overweight and underweight women. “Underweight women’s self-esteem always increases, regardless of the model they look at,” the authors explain. “On the other hand, overweight women’s self-esteem always decreases, regardless of the model they look at.” Perhaps surprisingly, overweight and underweight women showed comparable levels of self-esteem when they weren’t looking at models.

Advertisements also affected participants’ eating behavior and intentions to diet and exercise. For example, overweight participants ate fewer cookies and had higher intentions to diet and exercise when exposed to heavy models than when exposed to thin models.

Turn off the TV. Smile. Hang out with friends.

Have a happy day!

John Schinnerer, Ph.D.

Guide To Self, Inc.

Positive psychology coach

Posted in Emotion & learning, Awareness, Emotional management, Danville CA, Emotion & productivity, Executive coach, Subliminal messages, Depression, Happiness, Dr. John Schinnerer, Managing stress, Life coach, Guide to Self, Unique marketing research, Innovative brand research, Positive Psychology | Print | No Comments »