1. October 2009 by John Schinnerer.

Science Daily

‘Today, the journal Emotion publishes a study by a UCL team led by Professor Nilli Lavie, which provides evidence that people are able to process emotional information from subliminal images and demonstrates conclusively that even under such conditions, information of negative value is better detected than information of positive value.

In the study, Professor Lavie and colleagues showed fifty participants a series of words on a computer screen. Each word appeared on-screen for only a fraction of second – at times only a fiftieth of a second, much too fast for the participants to consciously read the word. The words were either positive (e.g. cheerful, flower and peace), negative (e.g. agony, despair and murder) or neutral (e.g. box, ear or kettle). After each word, participants were asked to choose whether the word was neutral or ‘emotional’ (i.e. positive or negative), and how confident they were of their decision.

The researchers found that the participants answered most accurately when responding to negative words – even when they believed they were merely guessing the answer.

‘There has been much speculation about whether people can process emotional information unconsciously, for example pictures, faces and words,’ says Professor Lavie. ‘We have shown that people can perceive the emotional value of subliminal messages and have demonstrated conclusively that people are much more attuned to negative words.’

‘Clearly, there are evolutionary advantages to responding rapidly to emotional information. We can’t wait for our consciousness to kick in if we see someone running towards us with a knife or if we drive under rainy or foggy weather conditions and see a sign warning ‘danger’.’

This is a favorite subject of mine - the unconscious mind and things that affect it. Priming is an amazing example where the unconscious mind is influenced by messages that are flashed for less than .33 seconds (the point at which a stimulus is too quick for our eyes to consciously pick up and be aware of). The unconscious mind can be dramatically influenced by subliminal messages, and even sentences in which the words are mixed up.

When I present, I make a point of using such techniques to lead the audience to a more positive emotional state (e.g., joy, contentment, curiosity, awe, surprise, pride, happiness, or interest). I always tell the audience what I am doing and why. Then I let them know just how easy it is to influence the mind by way of these techniques. The scariest part, to me, is that Madison Avenue is aware of such techniques as well. And while there are laws to prevent the use of subliminal messages in advertising. There are no laws of which I know that prohibit techniques such as scrambling the words in a sentence or the letters in a word as was recently done in a Kaiser Permanente Thrive campaign ad. Fortunately, the word that is scrambled is ‘thrive’ so, in my mind, there is little or no negative impact on viewers.

However, it is to our benefit that we be mindful, cautious and aware of these techniques that speak to the unconscious mind as they do influence our behaviors, often outside of our conscious awareness.

Stay awake!

John Schinnerer, Ph.D.

Guide To Self, Inc.

Positive Psychology Coach

Posted in Awareness, Mindfulness, National speakers, Emotion & learning, Subliminal messages, Danville CA, Subconscious mind, Consciousness, Innovative brand research, Dr. John Schinnerer, Unique marketing research, Brand Equity, Emotional management, Emotional mind, Positive Psychology | Print | No Comments »

1. October 2009 by John Schinnerer.

ScienceDaily (Oct. 1, 2009) — ‘Fewer than half of men and women who may be suffering from depression see a doctor to treat their potentially debilitating condition, according to a new women’s health study by researchers at St. Michael’s Hospital and the Institute for Clinical Evaluative Sciences (ICES).

Key findings of the POWER study include:

• Less than 50% of men and women with depression visited a doctor for care for their condition
• 33% of men and women discharged from hospital for severe depression did not see a doctor for a follow-up visit within 30 days
• 17% visited a hospital emergency room within 30 days of discharge from hospital while about 8% were readmitted to hospital
• Many older adults started on antidepressant medication did not receive the recommended number of follow-up visits to manage their condition.
• The lack of co-ordinated care for patients suggests the need for a collaborative care-model involving a team of health-care professionals, including mental health professionals and primary care providers.’

Depression is a treatable illness.

There are a number of different treatments - therapy, medication, exercise, meditation, mindfulness, and more.

Symptoms of depression may include:

irritability, short temper

fatigue and energy loss

weight loss or weight gain (5% of body weight)

overwhelming sadness

difficulty thinking clearly, making decisions and remembering details

overfocusing on dark, negative thoughts

sleep problems (either too much or too little)

loss of appetite or overeating

feelings of guilt, helplessness or loss of worth

increased feelings of pain, aches, headaches, cramps, or digestive problems that do not ease with medical treatment

suicidal thoughts or taking actions towards suicide

persistent sad, ‘empty’ or nervous feelings

loss of interest in once pleasurable activities such as shopping, sex or hobbies.

pessimistic outlook

There are a number of activities one can engage in to alleviate depressive symptoms. Some are simple, easy and inexpensive. Some come from new branches of medicine such as positive psychology. Some are ancient, stemming from Buddhist practices which date back roughly 3000 years.

If you or someone you love is experiencing signs of depression, please seek help. At least 1 out of 4 people in the U.S. suffer from a depressive episode in their lifetime. It’s common and treatable.

My thoughts and feelings are with you!

All the best,

John Schinnerer, Ph.D.

Guide To Self, Inc.

Posted in Managing Sadness, Anger Management, Managing Anxiety, Alexithymia, Men's emotions, Emotion & productivity, Emotion & learning, Mindfulness, Emotional management, Emotional mind, Guide to Self, Dr. John Schinnerer, Managing stress, Emotional IQ, Anxiety, Depression, Happiness, Positive Psychology | Print | No Comments »